Fu Yong

Professional in Graphic Design.

About Fu Yong

I am Fu Yong, a professional brand designer. My job is to solve communication problems for customers through creativity and design. In 2017, I won the UN's award for “Distinguished Global Brand Designer Award”. My design applications use environmentally friendly materials and processes wherever possible to minimize environmental impact. I like to accept new jobs and challenges.

  • 2-Time Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • 2 Featured Original Designs.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Huade City Visual Identity

Huade City Visual Identity

Graphic Design

 Yineng Charge Logo Corporate Visual Identity

Yineng Charge Logo Corporate Visual Identity

Graphic Design

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Interview with Fu Yong

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I like to paint since I was a child. I chose art design when I was studying. I hope to be a professional designer, so I worked as a designer in my own ideals.
Can you tell us more about your company / design studio?
Founded in 2003, my brand design consultant company has 10 members and has been providing brand visual management and design services to foreign agencies such as embassies, charitable organizations, cultural and educational institutions, and commercial companies.
What is "design" for you?
Design is the art of communication and a means of solving problems.
What is your most favorite design, could you please tell more about it?
The simplest visual language delivers the most effective information and lets as many people as possible know what to convey.
What is your favorite material / platform / technology?
The professional designer website is my favorite to browse, it can inspire my inspiration.
When do you feel the most creative?
Usually at night,I will be able to concentrate and produce good ideas.Usually at night, I will be able to concentrate and produce good ideas.
Which aspects of a design do you focus more during designing?
Whether the design language is simple or not, and whether it can effectively convey information.
What kind of emotions do you feel when you design?
I will constantly change my position from the perspective of the market and the customer, hoping to inject emotion into the design.
What kind of emotions do you feel when your designs are realized?
First of all, I will be happy with my efforts. I will pay attention to the evaluation of the works and sum up the experience.
What makes a design successful?
Find the selling points of products or services, and amplify and effectively disseminate these information through design language.
When judging a design as good or bad, which aspects do you consider first?
I will consider whether the design has solved the customer's problem and whether it is effectively solved.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers should choose environmentally friendly materials as far as possible, preferably local materials, and the products designed can finally return to nature harmlessly.
How do you think the "design field" is evolving? What is the future of design?
Design must always be centered around the market and consumers, design must be market-predicted, and must have a sense of advance. The future of design is always leading the way.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In 2018, at the Exhibition Hall of the Academy of Fine Arts of Tsinghua University. In 2019 there will be a winning exhibition tour in China.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The design of this work is inspired by a power plug. Creativity is to learn from multiple perspectives by continually drawing on the experience of different industries. Inspired by the observation and experience of life.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I like to complete the design with simple visual elements. Because the designer serves the public, simple visual elements can be understood and recognized by the public. My design style is to solve problems in the simplest visual language. My design method is to choose the design carrier first, and highly refine it.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Beijing, China. The ancient and splendid culture of China has had a great impact on my design. Contemporary China's economy and culture are developing rapidly, and I enjoy my creative environment.
How do you work with companies?
Usually my client from other customers introduces and achieve cooperation through my resume and work.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The company and the designer need to communicate in depth, and when the idea reaches a consensus, everything will be much easier. Choosing a good designer requires similar values and goals.
Can you talk a little about your design process?
First of all, I will do basic market research, research market competitors, find customers' unique selling points, and develop creative designs.
What are 5 of your favorite design items at home?
1. The American style of the living room. 2. The lamps of the restaurant. 3. The flower room on the balcony. 4. The layout of the daughter bedroom. 5. Stairs.
Can you describe a day in your life?
Get up in the morning - walk the dog - start working at the company - start a creative meeting - go out and communicate with the customer - end the work home - watch a book or a movie.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Designers are doing services, so be open-minded about the needs of the market and customers. When these are clear, you can start designing. I recommend that designers not only pay attention to the design industry, but also focus on all aspects of life, because your design will ultimately serve life.
From your perspective, what would you say are some positives and negatives of being a designer?
In the face of new customers, we must re-learn the industry and provide valuable design to our customers. We cannot work for our clients in full accordance with past experience, because the market is constantly changing.
What is your "golden rule" in design?
Market Research - Customer Positioning - Design Carrier - Visual Communication
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
In the design process, there are draft papers, pens, and laptops, color labels, and professional books in the toolbox.
Designing can sometimes be a really time consuming task, how do you manage your time?
I will make a time plan for a design work, proceed in strict accordance with the timetable, and the intermediate links will change, but the final completion time will be guaranteed.
What is the most frequently asked question to you, as a designer?
What is the design want to achieve? What problem need to be solved?
What was your most important job experience?
The 2005 British Education Exhibition (Beijing, China) was designed and designed for the Cultural and Education Section of the British Embassy.
Who are some of your clients?
Bill Gates Foundation, Culture and Education Section British Embassy, Schneider Electric, Sandvik, Tsinghua University and so on.
What type of design work do you enjoy the most and why?
I like the brand logo design works, because the logo is rich in connotation and has a lot of spaces for thinking.
What are your future plans? What is next for you?
Designing a brand for a Chinese city, now has launched a city brand design project.
Do you work as a team, or do you develop your designs yourself?
I have my own brand design consultant company and a professional team to serve our clients.
Do you have any works-in-progress being designed that you would like to talk about?
Now design the city brand image for a city in China, Dalate. Through market research and mining, I found the core value of the city and hoped to recommend the city to the world through the brand's visual image.

Extended Interview with Fu Yong

Could you please tell us a bit about your design background and education?
I began my design work in 1997. I founded my own design company in 2003 and graduated from Visual Communication. I am a designer/artist funded by the National Arts Foundation of China.
What motivates you to design in general, why did you become a designer?
Good design can bring you a happy mood and a happy consumer experience, I am willing to bring you happiness.
What do you design, what type of designs do you wish to design more of?
I focus on brand design, hoping to create more well-known brands.
What should young designers do to become a design legend like you?
Design is the refinement of life. To observe and experience life, your design will have a soul.
What distinguishes between a good designer and a great designer?
Good designers have to solve the problems at hand, and great designers can raise a brand to a certain height.
What makes a good design a really good design, how do you evaluate good design?
If you can make both customers and consumers win, this is really good design.
What is the value of good design? Why should everyone invest in good design?
Good design can reduce the cost of communication, thereby reducing the price of goods or services, creating a win-win situation for customers and consumers.
What would you design and who would you design for if you had the time?
I will design Chinese fonts for people who want to use Chinese fonts.
What is your secret recipe of success in design, what is your secret ingredient?
The design success lies in effectively conveying the information that you want to express. My secret is to design expressions with simple and easy to understand visual elements.
Who are some other design masters and legends you get inspired from?
Professor Yue Luo from the Academy of Fine Arts of Tsinghua University gave me the inspiration for design.
What are your favorite designs by other designers, why do you like them?
I like the design of Mr. Henry Steiner, who can blend different cultures.
What is your greatest design, which aspects of that design makes you think it is great?
At the age of 21, I designed the brand logo for a famous instant noodle company in China. I used the simplest visual elements to effectively convey the industry attributes and characteristics. It became a well-known trademark in China.
How could people improve themselves to be better designers, what did you do?
Try to understand different art fields and enrich our expressions. It is also necessary to change positions and think that the works designed in this way are more objective. I combine the two for my design.
How do you define design, what is design for you?
Design is the art of communication and a means of solving problems.
Who helped you to reach these heights, who was your biggest supporter?
Life and experience have helped me the most, and my clients are my biggest supporters.
What were the obstacles you faced before becoming a design master?
Always trying to convince the customer, suddenly one day I understand that the design works can speak.
How do you think designers should present their work?
It is most valuable for the market to test whether the work is successful or not.
What’s your next design project, what should we expect from you in future?
I will start to design brand image for the city. I hope every city has its unique visual image.
What’s your ultimate goal as a designer?
I hope that my design has emotions and temperatures to make the world a better place.
What people expect from an esteemed designer such as yourself?
I hope that the design can be demonstrated and solved the problems.
How does design help create a better society?
The design has a leading role and uses more healthy and positive design works.
What are you currently working on that you are especially excited about?
I am encouraged by receiving the winning information from the Italian A design and writing these questions!
Which design projects gave you the most satisfaction, why?
I am satisfied with the promotional materials designed for the Bill Gates Foundation, because serving charity can help more people.
What would you like to see changed in design industry in the coming years?
We are facing an era of rapid change, hoping that design will be the leading role of this era, always at the forefront.
Where do you think the design field is headed next?
The design will gradually shift from traditional design to Internet media design.
How long does it take you to finalize a design project?
Taking brand design as an example, it usually takes 6 to 12 months.
Who is your ideal design partner? Do you believe in co-design?
People who know more about the market than me in different design projects are my ideal design partners, and I can work with my partners.
Which people you interacted had the most influence on your design?
The interaction between customers and market participants has the greatest impact on my design.
How did you develop your skills as a master designer?
Watch various types of exhibitions, participate in professional courses from time to time, and keep in touch with university teachers.
How do you feel about all the awards and recognition you had, is it hard to be famous?
Behind any award is the accumulation of work, and the award is the best testimony. Everything is done well, and the result is naturally not wrong.
Please tell us a little memoir, a funny thing you had experienced as a designer?
In New York in 2017, I was with the Hollywood Awards director Keith Merlin, using a Chinese-made translation machine for unobstructed communication. He felt incredible. If I had the chance to meet you, we might as well try it.
What makes your day great as a designer, how do you motivate yourself?
It is necessary to always treat the client's entrustment seriously, and to use emotion to do the design, the design works will be accepted by the market.
When you were a little child, was it obvious that you would become a great designer?
When I was a child, my idea was to be a painter. Of course, I will paint now, but I will serve the design.

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