Christine Adel

Good in Toy Design.

About Christine Adel

Christine is passionate graphic designer, art director and a full time mommy struggling to find balance between her two seperate worlds. After graduation deciding on a design path in her homeland was a rough choice, given design is still at its very early stages in Egypt. However the choice was made to dig her own path and choose an unfamiliar route.

  • Winner of Toy Design Award.
  • Specialized in Toy Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Toy
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Interview with Christine Adel

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I studied in the faculty of Applied Arts & Sciences majoring in Graphic Design and cannot imagine my life without design. Back in high school things were not very clear though, I was too young and confused to make such a life decision.
Can you tell us more about your company / design studio?
My studio is basically my personal portfolio that consists mostly of branding, packaging, typography and some illustrations. In addition to that I started a recent career in toy/game making as I found my company together with my sister under the name Zagazoo.
What is "design" for you?
If we are talking about illustration or font making it is more like my yoga or meditation. If we are talking about a brief it is more of my chess or smart game. If I am being experimental than it is just my fun.
What kinds of works do you like designing most?
Arabic typography and lately I discovered a passion for toy design.
What is your most favorite design, could you please tell more about it?
I enjoy my work that include character development and illustration. I love my ancient Egyptian Gods & Goddesses project. I also like Zagazoo's mythical creatures set of illustrations.
What was the first thing you designed for a company?
It was a children's banner for Mc Donalds, I worked on it while I was employed in FP7.
What is your favorite material / platform / technology?
I love print especially on special materials or paper. I also love wood.
Which aspects of a design do you focus more during designing?
I am conceptual I would say, so I would always care that the design derives from a strong concept and is backed up by research.
What kind of emotions do you feel when you design?
At the beginning of something new, I am very tensed and afraid to disappoint myself. Usually, I enjoy the rest of the process. When I approach seeing how it will turn out to be I am very critical and afraid once again.
What kind of emotions do you feel when your designs are realized?
It depends whether I like it or not. If I don't like it, I feel ashamed, but if I do, I am proud, but always feel there is room for improvement.
When judging a design as good or bad, which aspects do you consider first?
The brief is important, regardless of how good something looks, it should answer a brief or at least challenge the brief.
From your point of view, what are the responsibilities of a designer for society and environment?
A designer should keep an open eye and observe where he/she can have an input in his society/environment and world. We are not just out there for cash, we should believe in certain causes and try to make a difference.
How do you think the "design field" is evolving? What is the future of design?
I think more people will contribute to design, it will not remain exclusive, but rather inclusive, where more people will have input, regardless which background they have.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I believe I am mostly inspired from my homeland Egypt. We have a lot of gaps and unexplored territories as we lack lots of design solutions, too. I am encouraged to find creative solutions for the people, once I can spot a problem.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would say I am pretty much experimental, of course this is toned down when the brief is limiting. I don't know if I have a particular style, I constantly change I think. I always start by sketching and if I have more time I use all conventional and unconventional materials to print, draw scribble...etc
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Right now I am in the UK and I am pretty much interested in integrating parts of my cultural heritage whenever there is a chance.
How do you work with companies?
Usually, as a freelancer I wait till they approach me. Somehow the opposite never worked really well for me.
What was your most important job experience?
Zagazoo, simply because it wants to add value to the children's world.
What type of design work do you enjoy the most and why?
I enjoy arabic typography and game design that includes illustrations or interesting graphical elements.
Do you work as a team, or do you develop your designs yourself?
Most of the branding projects I work alone, but since my recent startup Zagazoo, I work within a team.
Do you have any works-in-progress being designed that you would like to talk about?
There is always something in-progress. Right now I am working on an Arabic Typeface for homeschooling during quarantine.

Extended Interview with Christine Adel

Could you please tell us a bit about your design background and education?
I studied in the faculty of Applied Arts & Sciences majoring in Graphic Design and cannot imagine my life without design. Back in high school things were not very clear though, I was too young and confused to make such a life decision.
What motivates you to design in general, why did you become a designer?
My studio is basically my personal portfolio that consists mostly of branding, packaging, typography and some illustrations. In addition to that I started a recent career in toy/game making as I found my company together with my sister under the name Zagazoo.
Did you choose to become a designer, or you were forced to become one?
If we are talking about illustration or font making it is more like my yoga or meditation. If we are talking about a brief it is more of my chess or smart game. If I am being experimental than it is just my fun.
What do you design, what type of designs do you wish to design more of?
Arabic typography and lately I discovered a passion for toy design.
What should young designers do to become a design legend like you?
I enjoy my work that include character development and illustration. I love my ancient Egyptian Gods & Goddesses project. I also like Zagazoo's mythical creatures set of illustrations.
What distinguishes between a good designer and a great designer?
It was a children's banner for Mc Donalds, I worked on it while I was employed in FP7.
What makes a good design a really good design, how do you evaluate good design?
I love print especially on special materials or paper. I also love wood.
What would you design and who would you design for if you had the time?
I am conceptual I would say, so I would always care that the design derives from a strong concept and is backed up by research.
What is the dream project you haven’t yet had time to realize?
At the beginning of something new, I am very tensed and afraid to disappoint myself. Usually, I enjoy the rest of the process. When I approach seeing how it will turn out to be I am very critical and afraid once again.
What is your secret recipe of success in design, what is your secret ingredient?
It depends whether I like it or not. If I don't like it, I feel ashamed, but if I do, I am proud, but always feel there is room for improvement.
What are your favorite designs by other designers, why do you like them?
The brief is important, regardless of how good something looks, it should answer a brief or at least challenge the brief.
What is your greatest design, which aspects of that design makes you think it is great?
A designer should keep an open eye and observe where he/she can have an input in his society/environment and world. We are not just out there for cash, we should believe in certain causes and try to make a difference.
How could people improve themselves to be better designers, what did you do?
I think more people will contribute to design, it will not remain exclusive, but rather inclusive, where more people will have input, regardless which background they have.
How do you define design, what is design for you?
I believe I am mostly inspired from my homeland Egypt. We have a lot of gaps and unexplored territories as we lack lots of design solutions, too. I am encouraged to find creative solutions for the people, once I can spot a problem.
Who helped you to reach these heights, who was your biggest supporter?
I would say I am pretty much experimental, of course this is toned down when the brief is limiting. I don't know if I have a particular style, I constantly change I think. I always start by sketching and if I have more time I use all conventional and unconventional materials to print, draw scribble...etc
What helped you to become a great designer?
Right now I am in the UK and I am pretty much interested in integrating parts of my cultural heritage whenever there is a chance.
What were the obstacles you faced before becoming a design master?
Usually, as a freelancer I wait till they approach me. Somehow the opposite never worked really well for me.
Do you think design sets the trends or trends set the designs?
Zagazoo, simply because it wants to add value to the children's world.
What kind of design software and equipment do you use in your work?
I enjoy arabic typography and game design that includes illustrations or interesting graphical elements.
What do you wish people to ask about your design?
Most of the branding projects I work alone, but since my recent startup Zagazoo, I work within a team.
When you see a new great design or product what comes into your mind?
There is always something in-progress. Right now I am working on an Arabic Typeface for homeschooling during quarantine.

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