Simina Filat

Good in Furniture Design.

About Simina Filat

Simina FILAT is a graduate of the National University of Arts in Bucharest, specializing in Fashion Design , and during her studies she had two personal exhibitions in the Galateca Art Gallery, "Keep an eye on me", "Ruumy“; a collaboration at the event Venice / ElectroCamp of the Venice Architecture Biennale 2016, and multiple national and international collective exhibitions. In 2018 she won the Design Award, Union of Plastic Artists Romania. She founded the SiminaFilatDesign brand 9 years ago, and her collections are dynamic, eclectic and fascinating for the experiment, a world where art is continually redefining. Over time, she has produced several hundred models, some of which have become viral, and remain constantly in the public interest and can be declined in any season.

  • Winner of Furniture Design Award.
  • Specialized in Furniture Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Furniture
Ruumy Multifunctional Furniture

Ruumy Multifunctional Furniture

Furniture Design


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Interview with Simina Filat

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Very early I started to create different objects, but I realized that I want to follow the path of design, only in college, when I understand professionally what this field means.
Can you tell us more about your company / design studio?
SiminaFilatDesign is a complex brand design service that started with small leather products and has now created social research and design assimilation programs for children and general consumers.
What is "design" for you?
Design for me is a strategic problem-solving process, leads innovation to a better quality of life.
What kinds of works do you like designing most?
My specialty is fashion design, but I like to experience crossings in other areas of design.
What is your most favorite design, could you please tell more about it?
I like the mix of different types of design the most. Switching from a fashion product to a furniture product, for example.
What is your favorite material / platform / technology?
Recyclable materials are the materials that attract me most to creativity, 3D printing, and biomaterials.
What kind of emotions do you feel when you design?
I am very happy and curious when I get an interesting idea I want to experience.
What kind of emotions do you feel when your designs are realized?
I feel fulfilled and proud that I managed to create something interesting.
What makes a design successful?
A design product is successful when it is required on the market to solve some problems in society, in daily life, when it becomes viral.
When judging a design as good or bad, which aspects do you consider first?
I consider that the design is judged according to the general criteria promoted by the competition.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer's responsibility is to create products that can solve certain societal problems or improve everyday life. At this moment we have the ultimate responsibility to create solutions to stop pollution through excessive production.
How do you think the "design field" is evolving? What is the future of design?
It is a very large subject, but I want to mention that we live in an era of technology, we are invaded by technology and we are not yet aware whether it is good or not. That's why I think creating solutions to protect our body and planet is absolutely necessary.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was at the Galateca Gallery in Bucharest, and the next personal exhibition is scheduled in May 2019 at the GalleryGalateca Bucuresti Romania.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Absolutely everything that surrounds me inspires me in some ways, discussions with my clients about their lifestyle and daily needs inspire me to create products that improve their lives.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I really like to experience and talk a lot with the customer, the consumer or the beneficiary. I like design to be a negotiation, a dialogue between the parties.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Eastern Europe, in Romania. I explored various topics of Romanian history, but I try to explore and learn from different cultural areas. I can not say that it influences the area I live in because we are connected online world wide non stop.
How do you work with companies?
I work in collaboration with different companies on different projects.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Every company, depending on what it needs, hires a designer who has a portfolio, or is interested in the field or theme required by the company. I do not think there's a good or bad designer, just right for that job or not.
Can you talk a little about your design process?
First of all, I'm thinking about some small issues that have passed me, and from there I start researching, documenting myself from the area that already exists, then thinking about how to bring something new. After the process of sketches of ideas and the developed pattern, I get to produce the product in my own workshop, the sample is then modified until it reaches the final shape.
What are 5 of your favorite design items at home?
I like kitchen objects such as the various mugs, cups, plates, ceramic bowls. I really like pillows and blankets of fluffy and sensory materials.
Can you describe a day in your life?
I wake up around 8am, walk with the puppy in the park, then arrange to go to the studio. After a day of work in the workshop with the production and the clients, in the evening if there are cultural events or exhibitions in Bucharest I choose to relax there. Then I get home and sit at the office to solve some things that I have not managed to solve during the day. I get to work late in the night when I get a creative idea and start to deepen it a little.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
My advice is to understand and document very well what they want to do with their creation after college. There I think it is a confusion of young designers, they can not understand that we are not artists and so, but we are professionals who need to bring quality and added value to everyday or future life.
From your perspective, what would you say are some positives and negatives of being a designer?
For me it is a necessity and a pride that I can bring in a so loaded market, high end products that are worthwhile in front of my consumers. I do not see the negative thing unless you fail to put yourself on the market with your products.
What is your "golden rule" in design?
My golden rule is that my final product is an improvement and a novelty on the market.
What skills are most important for a designer?
I consider the most important skill for a designer is the empathy with people, understanding problems, anticipating future living problems, and finding viable solutions for the future.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
First of all I make a mindmap on ideas, infographs, sketches of ideas, documentation on all online trend websites, and news in the field interested, then I try to gather a team of professional friends with whom I can do a brainstorming to improve initial idea.
Designing can sometimes be a really time consuming task, how do you manage your time?
I'm asleep as little as night, because I'm very excited when I get a new idea and I'm going to search online very much.
How long does it take to design an object from beginning to end?
The documenting and sketch part normally takes about a month, then the pattern and sample development takes another two weeks.
What is the most frequently asked question to you, as a designer?
"What do you wear is done by you?" This is the most common question when someone asks me what domain i come from, I answer fashion design, then I'm analyzed from head to toe by the interlocutor, the end culminating in this question.
What was your most important job experience?
The most important and beautiful jobs I have had were those in which I could experiment in related fields, which gave me a design challenge.
Who are some of your clients?
My customers in time became friends of the brand and supporters in all the cultural approaches of this brand, they consider themselves part of a community.
What type of design work do you enjoy the most and why?
The concept part of the idea I like the most to develop it. But great joy is when I see the finished product.
What are your future plans? What is next for you?
My plans for the future are to go out as much outside my country as I can, to promote my work and my products in the international environment.
Do you work as a team, or do you develop your designs yourself?
I generally work alone because I'm a start-up and I can not afford to work with other designers, but I have a lot of professional friends in different areas with whom I always advise. But in the workshop I work with two other people, who produce me different objects.
Do you have any works-in-progress being designed that you would like to talk about?
At the moment I focus on two big projects, one is the winning Ruumy project in this competition, and the other is the SiminaFilatDesign brand, which I am struggling to make as much as possible.
How can people contact you?
You can contact me at www.siminafilat.ro, or by email: siminadesign@gmail.com, Instagram SiminaFilatDesign; RuumybySiminaFilat; Facebook: SiminaFilatDesign; Ruumy. For more information visit siminafilat.ro

Extended Interview with Simina Filat

Could you please tell us a bit about your design background and education?
From a small age I created a lot of things, but I enrolled in economics, management specialization, then I got my Master in Accounting and Auditing. Meanwhile, i already have created small items that wi was selling to my friends and with that products i were present at local handmade fairs. Then I decided to enroll in Bucharest's arts and design faculty, where I better understand what it means to be a professional in this field.
What motivates you to design in general, why did you become a designer?
It motivates me to bring novelties in areas that require solutions for different issues. It is a challenge for me, coming from a fear of the future over-polluted, to create solutions to change the mindset of the consumer, and to reduce the excessive production of unnecessary products.
Did you choose to become a designer, or you were forced to become one?
I chose to become a designer, I like and motivate me this profession, this vocation.
What do you design, what type of designs do you wish to design more of?
I would like to create at least one product only to help with the problem of plastic pollution. That's why I'm trying to create a lot of recycled materials, or materials that get to waste. My next collections will have this message very visible.
What should young designers do to become a design legend like you?
Do not stop to experience in this area, and not stop listening to the needs of the society in which he lives and to imagine the needs of future societies.
What distinguishes between a good designer and a great designer?
I do not know, I think any professional has a theme he has to respect, and he will do as well as he can to address the theme in his personal creative style. I think the client is the one who chooses the designer with whom he has the most chances of common language and understanding.
What makes a good design a really good design, how do you evaluate good design?
A good design is when it responds punctually (or improves) a certain type of problem in society.
What is the value of good design? Why should everyone invest in good design?
The value of a design product is due to the need and demand on the market, the materials and techniques used and the form of marketing of that product.
What would you design and who would you design for if you had the time?
I really like SF movies, so I'm very fond of the future. I would love to create for NASA or other future space companies, and I would like to work and focus on future intelligent materials and human life in space embedded in terrestrial textiles.
What is the dream project you haven’t yet had time to realize?
The project I want to start and I do not have time is in the field of biomaterials, textiles created from living matter, or living materials from which you can create clothing or home objects.
What is your secret recipe of success in design, what is your secret ingredient?
My secret thinks it's very close to my consumer, and the very long and extensive discussions about his needs.
Who are some other design masters and legends you get inspired from?
I inspire myself from history, present and I imagine the future, but some examples of legends that have stamped my creative courage are: Zaha Hadid, Constantin Brancusi, Steve Jobs, Issey Miyake, Iris Van Herpen, Coco Chanel, and many others.
What are your favorite designs by other designers, why do you like them?
I love the architecture of Zaha Hadid's alien world, I like and I grew up learning about Constantin Brancusi's sculptures, Steve Jobs inspires me a great deal in his success to change the social mindsets worldwide, issey miyake is a fashion designer who watch and admire for the straight and simple lines of his collections, the successes and novelties brought by iris van herpen in 3D print in fashion is remarkable.
What is your greatest design, which aspects of that design makes you think it is great?
The concept that I really care about is Ruumy, the award winning project, because I think it is part of those new forms of consumer and producer thinking in the future, it is another form of marketing and circulation of the product all over the world. relies heavily on shapes that are most commonly encountered by nomadism.
How could people improve themselves to be better designers, what did you do?
I think that all the time needs to stay very well informed about what is and what will happen in the future.
How do you define design, what is design for you?
The design product for me is the product that answers a possible current or future issue, is a product that improves quality of life.
Who helped you to reach these heights, who was your biggest supporter?
My main supporter was my mother Valentina Gheorghiu, but in college I met a professor, Ioana Sanda Avram designer, who helped me to understand this area and who continues to support me.
What helped you to become a great designer?
I think I was born with certain abilities that helped me a lot in the field of design, and I was able to discover them and to deepen them in college.
What were the obstacles you faced before becoming a design master?
The experience and information that comes to you is the most important. Obstacles are all kinds of misinformation in the media or the online environment, but you have to learn to get the right information for your needs.
How do you think designers should present their work?
I think the designers should present their works in as real and creative forms, or perhaps in new and future presentation forms. I think they should set an example and encourage new forms of expression.
What’s your next design project, what should we expect from you in future?
I work for a very near future at a cultural event that will be based on a research in the history of handbags and leather goods in the world, and will be translated into an edited book and a history of the design of the handbag, with projects applied by workshops and sustainability and recycling programs.
What’s your ultimate goal as a designer?
My goal is not to produce environmental pollution with my creations and my passion.
What people expect from an esteemed designer such as yourself?
You can expect me to develop and learn further without ceasing, and never stop searching for solutions for a better life.
How does design help create a better society?
Design creates a better society just solving small or large but important problems.
What are you currently working on that you are especially excited about?
I work on a new collection of unisex bags, and on a bag-wrap collar that has the imprint of Romanian tradition and royal history in Romania. Besides, I open a bag collection that does not have a defined shape but can be molded in other shapes.
Which design projects gave you the most satisfaction, why?
Ruumy is the project that brought me the most satisfaction because it is a novelty and is appreciated as such.
What would you like to see changed in design industry in the coming years?
I would like to see the mentality of the producers changed, I would not like to put so much value on the money, and to put more value on the environment and on our health.
Where do you think the design field is headed next?
I think we are moving towards technological creation very much, but we will keep in mind traditional and manual techniques.
When you have a new design project, where do you start?
I start from the theme and the requirements of the customer, or the consumer's wishes.
Do you think design sets the trends or trends set the designs?
I am pursuing the big companies that deal with the study of social trends and the thinking and needs of consumers in time and in the future. That's why I think the trends set the designs.
What is the role of technology when you design?
I've been exploring a lot of handcrafting methods, but in the future I want to introduce as many smart textiles into my collections.
What kind of design software and equipment do you use in your work?
I use Photoshop, and various applications of drawing and technical sketches.
What is the role of the color, materials and ambient in design?
Color, materials and final appearance have a very important role for the consumer, they have a sensational role in the first place that makes us attach to the product or not.
When you see a new great design or product what comes into your mind?
"What a good idea, and whow can I use this technology in my future creations?
Who is your ideal design partner? Do you believe in co-design?
Yes! I have been using the idea of ​​co-creation with my clients for nine years. I really like to talk to them and guide them to what is most useful to them.
Which people you interacted had the most influence on your design?
It has greatly influenced the way of thinking and creativity, the faculty and the information about this field.
Which books you read had the most effect on your design?
Science fiction books have a great influence on my way of thinking about the future and the products needed for the future.
Irrelative of time and space, who you would want to meet, talk and discuss with?
I would love to talk to Zaha Hadid, Coco Chanel and an alien or a person in the future.
How do you feel about all the awards and recognition you had, is it hard to be famous?
The awards have encouraged me to continue and deepen my profession. Perhaps in time it becomes a great pressure to come up with something new all the time, in a world where everything has already been apparently invented.
What is your favorite color, place, food, season, thing and brand?
My favorite color is yellow, my favorite place is the home office, my favorite food is cooked potatoes in every possible way, I really like the stationery and the written accessories.
Please tell us a little memoir, a funny thing you had experienced as a designer?
I remember the moment when I saw a person with a product I created on the street, and I managed to make a small car accident by looking at my bag in the street and driving at the same time.
What makes your day great as a designer, how do you motivate yourself?
It motivates me to go to the workshop because I am almost daily visited by people who wear my products, and I love to see them.
When you were a little child, was it obvious that you would become a great designer?
At my baptism my mother always told me that I chose from a full tray of products, notebook, pencil and scissors.
Please tell us anything you wish your fans to know about you, your design and anything else?
I think the above questions covered the major topics about me, I honestly do not come to mind other things to say about me.

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