Sameer Khosla

I am a designer by choice with an amazing amount of passion which gives a serious contribution to the practical beauty of this world. I started my career with an architectural background which was more into residential space. Soon I realized my core of interest lies in designing commercial retail space and that triggered all my energy and focus in the right direction to achieve the bigger objective in life.

"Success is not final; failure is not fatal: It is the courage to continue that counts." D’ART is a story of three very simple yet highly aggressive friends, Sameer Khosla – Creative Director, Syed Shahnawaz Zaidi – Marketing & Retail Strategy Director & Deepak Kumar – Operations Director, who started the journey four years back and Currently serving 8 countries, a significant share in blue-chip clients in national & international markets. Our global headquarter is based in New Delhi the capital city of India. All our studios consist of a bunch of crazy designers who are always in the quest of creating something new yet simple masterpiece. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.

We believe that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.

Right from 8-inch product display to 10,000 Stores/ Restaurants / Schools / Villas / Bar / Pubs / Exhibitions and much more in one year. Yes, we enjoy multi-disciplinary design projects. We have tremendous expertise to deliver Design + Manufacturing + Deployment.

We believe form, shape and colors are too narrow definitions to arrive on favorite design. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.

Our first project was to design the retail identity of Indian Phillipe Morris - A legendary brand “MARLBORO”. After the Switzerland team of Marlboro, we were the only agency globally who had designed every single inch of Marlboro.

We like to play more with the fusion of various materials. Our first preference is always green materials as a responsible design studio we owe a lot from this environment and it’s our turn to give it back. Hence most of our designs are metal, fabric media etc. D’ART believes any platform or technology becomes affordable only if you can drive volumes. Therefore as D’ART, we are very lucky that we are blessed with clients who have volumes in abundance.

Most of the times the way most of the design agencies get the brief from clients is not a justified document. When we get a detailed brief from the client that rejuvenates our excitement for work and yes that is the time where we feel ourselves most creative.

The first few questions that we ask and that turns out as our design research before that we don’t initiate any design project within our design studio. Q1 – Why are we designing this? Q2 – What is the purpose or objective of this design? Q3 – The purpose or objective of design is built for which kind of end-user? Q4- Where are the present gaps and how our designers can fix it?

As D’ART the first few feel that we take is as follows 1. Client skin is my skin so that I can feel the same pain. 2.“Empathy is the biggest asset feel” without which we can’t design anything for clients 3.Rational between the heart and brain defines the final and correct feel of the project.

We are never in the race of creating the WOW designs. The only intent that we work with is to solve the problem of the client in the most simplistic way possible.

A design is engineering to drive the desired output. We always check this equation (Drive “X” output) again and again in our design projects. Therefore mostly we find the success rate of our design projects climbing up.

D’ART always believes that the design is a co-creation process. We never keep our clients out of that process of designing. Therefore at every single macro and micro stage, both client and us judge the project together to ensure that the final result becomes “Turning dreams into reality”

We owe a lot from this environment which is already disturbed and polluted. We as a design studio is highly fortunate to sit on the position where what we design becomes a mandate of production on a massive scale. Hence at D’ART ensure to maximum play with green material and also ensure the process that consumes less energy and creates maximum output. This is how we try to contribute to the environment.

As Alvin Toffler said the world will witness the last wave before the end “THE THIRD WAVE” – “IDEA WAVE”. We all are in this stage design idea comes like a bubble, makes money and burst. Future designs will be. 1.Phygital – Right Mix of Online and Offline 2.Design Adaptability – Space/Climate/People/Culture 3.Multi- Utility – One utility will be a dead design 4.Flexible & Scalable – Diverse yet cost-friendly 5.The notion of tech in it will be built-in. 6.The design will try to build all 5 senses in every piece of product.

Auto Expo – Automobile Biggest Show In India – Client UM Global. We are looking forward to doing an exhibition in the UAE market soon.

Design inspiration comes from brand ideology and market research on consumer taste. More brief and diverse exposure to national and international clients portfolio feeds creativity in us. TED talk shows are the true inspiration for us.

Our style is “Less is More”. The more we have tried to keep things simple and functional have majorly resulted in a win-win situation, which truly drives & justifies the common objective of all related stake owners of the project.

We live in New Delhi, India. India is extremely rich in its cultural heritage that allows us to weave a few patches where ever possible in our design projects. There are practically not many pros and cons because of the age and era that we are living in is the same – The Digital Age, the challenges for every individual is almost the same.

The designer needs to have empathy and if one has empathy then soon after the client brief the reaction from his or her side will define whether you proceed further or not.

Research And Design, Research and Prototyping, Research and Rollout, Research and Performance Audit, Research & Improvise, Research and Final Design.

My day consists of 14 to 16 hours of working, catching up flights almost every alternate day. It so happens that I meet my kids after week. Life is super busy but regrets “I love my work because the design is my passion”

The world has changed so fast in the last 5 to 10 years. Whatever we learned in the past does not apply today. Try to unlearn and try forecast & somewhere in the middle of both lies the real answer.

The clients look at you with a very narrow perspective of design only. The only way out is to show yourself as 360 service provider to gain that respect, trust, faith for your self.

Don’t try to design, try to understand the problem and help to solve it.

The software we use are SketchUp, Revit, 3D Studio Max, Autocad, V-Ray, Photoshop, InDesign etc and the equipment is VR {virtual reality} platform that dramatically transforms design collaboration and communication experience

Blesses with an excellent design team, yes the fun of working is in only real tight deadlines.

How can you make us look different, unique & attractive in the market

Adidas, Exxon Mobil, Marlboro, BlueStar, Hitachi, Cargill, Castrol, Studds, Mithashi, TVS, Singer, Godrej, Shell, Polaris, Red Chief and many more

B2C format where we get to study consumer behavior and that becomes the most entertaining part of the project. Design for humans and drive their behavior to do something, that is very interesting to watch.

In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.

House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.

Our View on Market looking at COVID19 We have crossed the threshold of 2020 with the euphoria of strength & have all the necessary resources to deal with these crises. We are blessed to be with the industry which has weapons to combat COVID19. Innovation, diverse adaptable yet digitally integrated teams. The burning need of the hour is to change this notion of negative perspective towards this situation. This is an era to evolve, expand, resize finance, deep thinking on planning. Lastly, people who don’t agree with us “At times Taking a Step Back is as Necessary as Moving Forward”

I am a designer by choice with an amazing amount of passion to give my piece of serious contribution to the practical beauty of this world. I started my career as an architectural background in residential space. Soon I realized my core interest lies in designing commercial retail space and that triggered all my energy and focus in the right direction to achieve the bigger objective in life.

The power to “CHANGE” anything and Everything motivates me, Design is not my profession, it is my crazy passion and I just love it.

Right from 8-inch product display to 10,000 stores/ Restaurants/ Schools/ Villas/ Bar/ Pubs/ Exhibitions and much more in one year. Yes, we are a multi-disciplinary design studio that have tremendous expertise to deliver Design + Manufacturing + Deployment. Now we wish to design spaces which act as a large experience house.

The world has changed so fast in the last 5 to 10 years. Whatever we learned in the past does not apply today. Try to unlearn and try forecast & somewhere in the middle of both lies the real answer.

As D’ART the first few pointers that we follow religiously to ensure great design output. 1.Client's skin is Designer skin so that we can feel the same pain. 2.“Empathy is the biggest asset” without which we can’t design anything for clients 3.Rational between the heart and brain defines the final and correct mix of the project.

D’ART always believes that the design is a co-creation process. We never keep our clients out of that process of designing. Therefore at every single macro and micro stage, both client and us judge the project together to ensure that the final result becomes “Turning dreams into reality”

A design is engineering to drive the desired output value. We always check this equation (Drive “X” output value ) again and again in our design projects. Therefore mostly we find the investment done by the client on design fetches mind-boggling results.

We are presently designing the school for blinds people. I wish we could design schools for all types of differently-abled people.

The first few questions that we ask and that turns out as our design research before that we don’t initiate any design project within our design studio. Q1 – Why are we designing this? Q2 – What is the purpose or objective of this design? Q3 – The purpose or objective of design is built for which kind of end-user? Q4 - Where are the present gaps and how our designers can fix it?

We believe form, shape and colors are too narrow definitions to arrive on favorite designs. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.

We believe form, shapes and colors are too narrow definitions to arrive on favorite designs. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.

So Far be believe Studds is our greatest design which has made us Won A'Design Awards Project Uniqueness – As D’ART we always believe the design is a vision of the believers. We designed STUDDS to capture masses and classes under one roof. This store offers a complete phygital connect right from VR for immersive product experience, Touch displays to maximize SKU’s and minimize inventory cost. Legendary and geometric design to ensure maximum eyeballs are captured to increase the probability of sales. Project Striking Feature in today’s context of COVID19 – Sameer always believes in keeping hygiene and sanitization in every piece that he creates. In the research, we found that people in India come to helmet stores by wearing a sweaty helmet because of the climate, which may cause infection. Therefore a new STUDDS store has a “Helmet Sanitization Machine “by the time you shop from STUDDS new stores you can keep your used helmet on the sanitization machine to ensure hygiene with a nice fragrance. Also, the fresh pieces after every trail get sanitized to keep the customer safe from COVID19 or any contagious infection.

The designer needs to have empathy and if one has empathy then soon after the client brief the reaction from his or her side will define whether you proceed further or not.

D’ART believes that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.

"Success is not final; failure is not fatal: It is the courage to continue that counts." D’ART is the story of three very simple friends yet highly aggressive. Sameer Khosla – Creative Director, Syed Shahnawaz Zaidi – Marketing & Retail Strategy Director & Deepak Kumar – Operations Director. Ours headquarter in New Delhi, India. Our studio consists, a bunch of crazy designers who are in the quest to creating some new yet simple. In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.

Research And Design, Research and Prototyping, Research and Rollout, Research and Performance Audit, Research & Improvise, Research and Final Design.

House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.

In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.

We owe a lot from this environment which is already disturbed and polluted. We as a design studio is highly fortunate to sit on the position where what we design becomes a mandate of production on a massive scale. Hence at D’ART ensure to maximum play with green material and also ensure a process that consumes less energy and creates maximum output. This is how we try to contribute to the environment.

The saving environment today would lead to a safer future of tomorrow.

House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.

B2C format where we get to study consumer behavior and that becomes the most entertaining part of the project. Design for humans and drive their behavior to do something, that is very interesting to watch.

“Less of me”. More consumer and client needs. WOW, the design is mad race don’t go there.

Don’t try to design for the future, try to predict & understand the present & future problem and help the client to solve it.

It gives a serious contribution to the world and people. One day we will go and generations will remember you because of your good work.

Design sets the trend only if research work is strong at every front.

Completely phygital and Design will try to build all 5 senses in every piece of product.

The software we use are SketchUp, Revit, 3D Studio Max, Autocad, V-Ray, Photoshop, InDesign etc and the equipment is VR {virtual reality} platform that dramatically transforms design collaboration and communication experience.

We like to play more with the fusion of various materials. Our first preference is always green materials as a responsible design studio we owe a lot from this environment and it’s our turn to give it back. Hence most of our designs are metal, fabric media etc. D’ART believes any platform or technology becomes affordable only if you can drive volumes. Therefore as D’ART, we are very lucky that we are blessed with clients who have volumes in abundance.

What D’ART believes in, that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.

We all three friends who are the Director of D’ART are ideal design partners and yes we believe in co-design.

We don’t read as much, More of Ted talk shows, AV of real project case studies etc.

Develop Empathy with the client of the next level to nurture & transform your skills.

We are truly humbled and honored on receiving A' Design Award which is World’s largest, most prestigious, and influential design accolade. After god & family blessings, we thank our clients and people who work for D’ART because of whom we have reached here on a short journey of 4 years. As a retail design agency, you always cherish to win such a global award. "Make In India" and "Making India Proud" is a different feeling altogether. Keep tuned some thrilling future projects in the pipeline to witness the next level “CHANGE”

White color, India, all types of food as long as the taste is amazing, winters is what we like the most, the brand I like is Apple.

In our struggling day's people don’t pay us and we end up creating a free portfolio. This is funny and painful too.

Alvin Toffler said the world will witness the last wave before the end “THE THIRD WAVE” – “IDEA WAVE”. We all are in this stage design idea comes like a bubble, makes money and burst. Future designs will be. 2.Phygital – Right Mix of Online and Offline 3.Design Adaptability – Space/Climate/People/Culture 4.Multi- Utility – One utility will be a dead design 5.Flexible & Scalable – Diverse yet cost-friendly 6.The notion of tech in it will be built-in. 7.The design will try to build all 5 senses in every piece of product.

We are too young to have real fans. Yes, 7000 people follow me on LinkedIn but that is a mad race. I wish in future we may have real fan following in and around our work.