Sameer Khosla

Good in Interior Design.

About Sameer Khosla

Designing worlds first ever "BLIND SCHOOL" which helps blinds to see the new world. Also creating a model through which they would be able to earn their livelihood Giving prestige and grace to them so that they can keep their head high in society with zero dependencies. I believe as a designer this is my small contribution to this beautiful world.

  • Winner of Interior Design Award.
  • Specialized in Interior Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
Studds Retail Space

Studds Retail Space

Interior Design


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Interview with Sameer Khosla

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am a designer by choice with an amazing amount of passion which gives a serious contribution to the practical beauty of this world. I started my career with an architectural background which was more into residential space. Soon I realized my core of interest lies in designing commercial retail space and that triggered all my energy and focus in the right direction to achieve the bigger objective in life.
Can you tell us more about your company / design studio?
"Success is not final; failure is not fatal: It is the courage to continue that counts." D’ART is a story of three very simple yet highly aggressive friends, Sameer Khosla – Creative Director, Syed Shahnawaz Zaidi – Marketing & Retail Strategy Director & Deepak Kumar – Operations Director, who started the journey four years back and Currently serving 8 countries, a significant share in blue-chip clients in national & international markets. Our global headquarter is based in New Delhi the capital city of India. All our studios consist of a bunch of crazy designers who are always in the quest of creating something new yet simple masterpiece. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.
What is "design" for you?
We believe that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.
What kinds of works do you like designing most?
Right from 8-inch product display to 10,000 Stores/ Restaurants / Schools / Villas / Bar / Pubs / Exhibitions and much more in one year. Yes, we enjoy multi-disciplinary design projects. We have tremendous expertise to deliver Design + Manufacturing + Deployment.
What is your most favorite design, could you please tell more about it?
We believe form, shape and colors are too narrow definitions to arrive on favorite design. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.
What was the first thing you designed for a company?
Our first project was to design the retail identity of Indian Phillipe Morris - A legendary brand “MARLBORO”. After the Switzerland team of Marlboro, we were the only agency globally who had designed every single inch of Marlboro.
What is your favorite material / platform / technology?
We like to play more with the fusion of various materials. Our first preference is always green materials as a responsible design studio we owe a lot from this environment and it’s our turn to give it back. Hence most of our designs are metal, fabric media etc. D’ART believes any platform or technology becomes affordable only if you can drive volumes. Therefore as D’ART, we are very lucky that we are blessed with clients who have volumes in abundance.
When do you feel the most creative?
Most of the times the way most of the design agencies get the brief from clients is not a justified document. When we get a detailed brief from the client that rejuvenates our excitement for work and yes that is the time where we feel ourselves most creative.
Which aspects of a design do you focus more during designing?
The first few questions that we ask and that turns out as our design research before that we don’t initiate any design project within our design studio. Q1 – Why are we designing this? Q2 – What is the purpose or objective of this design? Q3 – The purpose or objective of design is built for which kind of end-user? Q4- Where are the present gaps and how our designers can fix it?
What kind of emotions do you feel when you design?
As D’ART the first few feel that we take is as follows 1. Client skin is my skin so that I can feel the same pain. 2.“Empathy is the biggest asset feel” without which we can’t design anything for clients 3.Rational between the heart and brain defines the final and correct feel of the project.
What kind of emotions do you feel when your designs are realized?
We are never in the race of creating the WOW designs. The only intent that we work with is to solve the problem of the client in the most simplistic way possible.
What makes a design successful?
A design is engineering to drive the desired output. We always check this equation (Drive “X” output) again and again in our design projects. Therefore mostly we find the success rate of our design projects climbing up.
When judging a design as good or bad, which aspects do you consider first?
D’ART always believes that the design is a co-creation process. We never keep our clients out of that process of designing. Therefore at every single macro and micro stage, both client and us judge the project together to ensure that the final result becomes “Turning dreams into reality”
From your point of view, what are the responsibilities of a designer for society and environment?
We owe a lot from this environment which is already disturbed and polluted. We as a design studio is highly fortunate to sit on the position where what we design becomes a mandate of production on a massive scale. Hence at D’ART ensure to maximum play with green material and also ensure the process that consumes less energy and creates maximum output. This is how we try to contribute to the environment.
How do you think the "design field" is evolving? What is the future of design?
As Alvin Toffler said the world will witness the last wave before the end “THE THIRD WAVE” – “IDEA WAVE”. We all are in this stage design idea comes like a bubble, makes money and burst. Future designs will be. 1.Phygital – Right Mix of Online and Offline 2.Design Adaptability – Space/Climate/People/Culture 3.Multi- Utility – One utility will be a dead design 4.Flexible & Scalable – Diverse yet cost-friendly 5.The notion of tech in it will be built-in. 6.The design will try to build all 5 senses in every piece of product.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Auto Expo – Automobile Biggest Show In India – Client UM Global. We are looking forward to doing an exhibition in the UAE market soon.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Design inspiration comes from brand ideology and market research on consumer taste. More brief and diverse exposure to national and international clients portfolio feeds creativity in us. TED talk shows are the true inspiration for us.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Our style is “Less is More”. The more we have tried to keep things simple and functional have majorly resulted in a win-win situation, which truly drives & justifies the common objective of all related stake owners of the project.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
We live in New Delhi, India. India is extremely rich in its cultural heritage that allows us to weave a few patches where ever possible in our design projects. There are practically not many pros and cons because of the age and era that we are living in is the same – The Digital Age, the challenges for every individual is almost the same.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The designer needs to have empathy and if one has empathy then soon after the client brief the reaction from his or her side will define whether you proceed further or not.
Can you talk a little about your design process?
Research And Design, Research and Prototyping, Research and Rollout, Research and Performance Audit, Research & Improvise, Research and Final Design.
Can you describe a day in your life?
My day consists of 14 to 16 hours of working, catching up flights almost every alternate day. It so happens that I meet my kids after week. Life is super busy but regrets “I love my work because the design is my passion”
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
The world has changed so fast in the last 5 to 10 years. Whatever we learned in the past does not apply today. Try to unlearn and try forecast & somewhere in the middle of both lies the real answer.
From your perspective, what would you say are some positives and negatives of being a designer?
The clients look at you with a very narrow perspective of design only. The only way out is to show yourself as 360 service provider to gain that respect, trust, faith for your self.
What is your "golden rule" in design?
Don’t try to design, try to understand the problem and help to solve it.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
The software we use are SketchUp, Revit, 3D Studio Max, Autocad, V-Ray, Photoshop, InDesign etc and the equipment is VR {virtual reality} platform that dramatically transforms design collaboration and communication experience
Designing can sometimes be a really time consuming task, how do you manage your time?
Blesses with an excellent design team, yes the fun of working is in only real tight deadlines.
What is the most frequently asked question to you, as a designer?
How can you make us look different, unique & attractive in the market
Who are some of your clients?
Adidas, Exxon Mobil, Marlboro, BlueStar, Hitachi, Cargill, Castrol, Studds, Mithashi, TVS, Singer, Godrej, Shell, Polaris, Red Chief and many more
What type of design work do you enjoy the most and why?
B2C format where we get to study consumer behavior and that becomes the most entertaining part of the project. Design for humans and drive their behavior to do something, that is very interesting to watch.
What are your future plans? What is next for you?
In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.
Do you have any works-in-progress being designed that you would like to talk about?
House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.
Any other things you would like to cover that have not been covered in these questions?
Our View on Market looking at COVID19 We have crossed the threshold of 2020 with the euphoria of strength & have all the necessary resources to deal with these crises. We are blessed to be with the industry which has weapons to combat COVID19. Innovation, diverse adaptable yet digitally integrated teams. The burning need of the hour is to change this notion of negative perspective towards this situation. This is an era to evolve, expand, resize finance, deep thinking on planning. Lastly, people who don’t agree with us “At times Taking a Step Back is as Necessary as Moving Forward”

Extended Interview with Sameer Khosla

Could you please tell us a bit about your design background and education?
I am a designer by choice with an amazing amount of passion to give my piece of serious contribution to the practical beauty of this world. I started my career as an architectural background in residential space. Soon I realized my core interest lies in designing commercial retail space and that triggered all my energy and focus in the right direction to achieve the bigger objective in life.
What motivates you to design in general, why did you become a designer?
The power to “CHANGE” anything and Everything motivates me, Design is not my profession, it is my crazy passion and I just love it.
What do you design, what type of designs do you wish to design more of?
Right from 8-inch product display to 10,000 stores/ Restaurants/ Schools/ Villas/ Bar/ Pubs/ Exhibitions and much more in one year. Yes, we are a multi-disciplinary design studio that have tremendous expertise to deliver Design + Manufacturing + Deployment. Now we wish to design spaces which act as a large experience house.
What should young designers do to become a design legend like you?
The world has changed so fast in the last 5 to 10 years. Whatever we learned in the past does not apply today. Try to unlearn and try forecast & somewhere in the middle of both lies the real answer.
What distinguishes between a good designer and a great designer?
As D’ART the first few pointers that we follow religiously to ensure great design output. 1.Client's skin is Designer skin so that we can feel the same pain. 2.“Empathy is the biggest asset” without which we can’t design anything for clients 3.Rational between the heart and brain defines the final and correct mix of the project.
What makes a good design a really good design, how do you evaluate good design?
D’ART always believes that the design is a co-creation process. We never keep our clients out of that process of designing. Therefore at every single macro and micro stage, both client and us judge the project together to ensure that the final result becomes “Turning dreams into reality”
What is the value of good design? Why should everyone invest in good design?
A design is engineering to drive the desired output value. We always check this equation (Drive “X” output value ) again and again in our design projects. Therefore mostly we find the investment done by the client on design fetches mind-boggling results.
What would you design and who would you design for if you had the time?
We are presently designing the school for blinds people. I wish we could design schools for all types of differently-abled people.
What is your secret recipe of success in design, what is your secret ingredient?
The first few questions that we ask and that turns out as our design research before that we don’t initiate any design project within our design studio. Q1 – Why are we designing this? Q2 – What is the purpose or objective of this design? Q3 – The purpose or objective of design is built for which kind of end-user? Q4 - Where are the present gaps and how our designers can fix it?
Who are some other design masters and legends you get inspired from?
We believe form, shape and colors are too narrow definitions to arrive on favorite designs. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.
What are your favorite designs by other designers, why do you like them?
We believe form, shapes and colors are too narrow definitions to arrive on favorite designs. We like concepts of “Fluidic Design” by Late Zaha Hadid truly an inspirational legendary designer. What I love the most in her thought ideology that she was “CONFLICT” any things normal is normal but what is the change, that we bring in design with our wisdom is what matters the most to us.
What is your greatest design, which aspects of that design makes you think it is great?
So Far be believe Studds is our greatest design which has made us Won A'Design Awards Project Uniqueness – As D’ART we always believe the design is a vision of the believers. We designed STUDDS to capture masses and classes under one roof. This store offers a complete phygital connect right from VR for immersive product experience, Touch displays to maximize SKU’s and minimize inventory cost. Legendary and geometric design to ensure maximum eyeballs are captured to increase the probability of sales. Project Striking Feature in today’s context of COVID19 – Sameer always believes in keeping hygiene and sanitization in every piece that he creates. In the research, we found that people in India come to helmet stores by wearing a sweaty helmet because of the climate, which may cause infection. Therefore a new STUDDS store has a “Helmet Sanitization Machine “by the time you shop from STUDDS new stores you can keep your used helmet on the sanitization machine to ensure hygiene with a nice fragrance. Also, the fresh pieces after every trail get sanitized to keep the customer safe from COVID19 or any contagious infection.
How could people improve themselves to be better designers, what did you do?
The designer needs to have empathy and if one has empathy then soon after the client brief the reaction from his or her side will define whether you proceed further or not.
How do you define design, what is design for you?
D’ART believes that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.
Who helped you to reach these heights, who was your biggest supporter?
"Success is not final; failure is not fatal: It is the courage to continue that counts." D’ART is the story of three very simple friends yet highly aggressive. Sameer Khosla – Creative Director, Syed Shahnawaz Zaidi – Marketing & Retail Strategy Director & Deepak Kumar – Operations Director. Ours headquarter in New Delhi, India. Our studio consists, a bunch of crazy designers who are in the quest to creating some new yet simple. In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.
How do you think designers should present their work?
Research And Design, Research and Prototyping, Research and Rollout, Research and Performance Audit, Research & Improvise, Research and Final Design.
What’s your next design project, what should we expect from you in future?
House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.
What’s your ultimate goal as a designer?
In a very short journey of four years, serving 8 countries, significant share in blue-chip clients in national & international markets. We have a vision of expanding D’ART in more than 200 countries with our global alliances by 2030.
What people expect from an esteemed designer such as yourself?
We owe a lot from this environment which is already disturbed and polluted. We as a design studio is highly fortunate to sit on the position where what we design becomes a mandate of production on a massive scale. Hence at D’ART ensure to maximum play with green material and also ensure a process that consumes less energy and creates maximum output. This is how we try to contribute to the environment.
How does design help create a better society?
The saving environment today would lead to a safer future of tomorrow.
What are you currently working on that you are especially excited about?
House Of Red Chief is the upcoming project that will change the way people look at footwear and apparel retail stores.
Which design projects gave you the most satisfaction, why?
B2C format where we get to study consumer behavior and that becomes the most entertaining part of the project. Design for humans and drive their behavior to do something, that is very interesting to watch.
What would you like to see changed in design industry in the coming years?
“Less of me”. More consumer and client needs. WOW, the design is mad race don’t go there.
Where do you think the design field is headed next?
Don’t try to design for the future, try to predict & understand the present & future problem and help the client to solve it.
What is your life motto as a designer?
It gives a serious contribution to the world and people. One day we will go and generations will remember you because of your good work.
Do you think design sets the trends or trends set the designs?
Design sets the trend only if research work is strong at every front.
What is the role of technology when you design?
Completely phygital and Design will try to build all 5 senses in every piece of product.
What kind of design software and equipment do you use in your work?
The software we use are SketchUp, Revit, 3D Studio Max, Autocad, V-Ray, Photoshop, InDesign etc and the equipment is VR {virtual reality} platform that dramatically transforms design collaboration and communication experience.
What is the role of the color, materials and ambient in design?
We like to play more with the fusion of various materials. Our first preference is always green materials as a responsible design studio we owe a lot from this environment and it’s our turn to give it back. Hence most of our designs are metal, fabric media etc. D’ART believes any platform or technology becomes affordable only if you can drive volumes. Therefore as D’ART, we are very lucky that we are blessed with clients who have volumes in abundance.
What do you wish people to ask about your design?
What D’ART believes in, that design is an expression and the vision of all believers to allow sketching a beautiful story that is liked by brand, channel partners and end-user. Finally, a soothing translation of the expression into the experience is the heart of design for us.
Who is your ideal design partner? Do you believe in co-design?
We all three friends who are the Director of D’ART are ideal design partners and yes we believe in co-design.
Which books you read had the most effect on your design?
We don’t read as much, More of Ted talk shows, AV of real project case studies etc.
How did you develop your skills as a master designer?
Develop Empathy with the client of the next level to nurture & transform your skills.
How do you feel about all the awards and recognition you had, is it hard to be famous?
We are truly humbled and honored on receiving A' Design Award which is World’s largest, most prestigious, and influential design accolade. After god & family blessings, we thank our clients and people who work for D’ART because of whom we have reached here on a short journey of 4 years. As a retail design agency, you always cherish to win such a global award. "Make In India" and "Making India Proud" is a different feeling altogether. Keep tuned some thrilling future projects in the pipeline to witness the next level “CHANGE”
What is your favorite color, place, food, season, thing and brand?
White color, India, all types of food as long as the taste is amazing, winters is what we like the most, the brand I like is Apple.
Please tell us a little memoir, a funny thing you had experienced as a designer?
In our struggling day's people don’t pay us and we end up creating a free portfolio. This is funny and painful too.
What do you think about future; what do you see will happen in thousand years from now?
Alvin Toffler said the world will witness the last wave before the end “THE THIRD WAVE” – “IDEA WAVE”. We all are in this stage design idea comes like a bubble, makes money and burst. Future designs will be. 2.Phygital – Right Mix of Online and Offline 3.Design Adaptability – Space/Climate/People/Culture 4.Multi- Utility – One utility will be a dead design 5.Flexible & Scalable – Diverse yet cost-friendly 6.The notion of tech in it will be built-in. 7.The design will try to build all 5 senses in every piece of product.
Please tell us anything you wish your fans to know about you, your design and anything else?
We are too young to have real fans. Yes, 7000 people follow me on LinkedIn but that is a mad race. I wish in future we may have real fan following in and around our work.

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