Good in Pet Supply Design.


Nadezhda is a practicing interior designer since 2004. At the moment, she is mainly engaged in the design of residential and commercial interiors. During her labor activity, she took part in the design of shopping centers, religious and educational institutions, objects of Renovation, HoReCa. She believes that even a small facility can be made beautiful, comfortable, and functional and even a small budget can find interesting solutions for making the interior unique. Favorite styles of interior - modern, loft, and fusion.

  • Winner of Pet Supply Design Award.
  • Specialized in Pet Supply Design.
  • Original Design.
  • Creative, Diligent and Innovative.
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  • Pet Supply
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Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have loved to draw since childhood, as long as I remember, but the idea to devote my life to design came in high school, thanks to my favorite teacher and his subject - art and technical design. Initially, I thought that I would become an industrial designer, as I liked to design furniture and lighting objects, but eventually entered an art college with the specialty "Interior Design", and afterward, I did my post-graduation on "Teacher of Design: Interior Design". So my life turned out to be bound with interior design.
What is "design" for you?
For me, "design" is always about people. It’s about their convenience and comfort, including psychological. Design objects, be it furniture, interior or various tools should not only please the eye, but also be functional and ergonomic, and the task of the designer - to combine these items.
What kinds of works do you like designing most?
Most of all I like to design bars and cafes. In this field of activity, in my opinion, a designer is given more freedom and opportunity to realize some ideas that are not suitable for residences.
What is your most favorite design, could you please tell more about it?
I admire Philippe Starck's Ghost chair. It is laconic, durable despite its apparent fragility, universal, combines past and present, plus it contains a certain amount of irony.
What was the first thing you designed for a company?
I started my professional career in a company specializing in residential decoration, so my first task was to design a classic style apartment.
What is your favorite material / platform / technology?
My favorite material is wood. It's warm, environmentally friendly, and universal.
When do you feel the most creative?
Usually, this happens after a holiday spent in another country. The unfamiliar environment and the abundance of new experiences give the brain the opportunity to overload itself and start looking at life from a different angle. A well-rested person is always full of productive energy.
Which aspects of a design do you focus more during designing?
Usually, I focus on all kinds of technical details: fasteners, carpentry construction, electric supply, and compliance with ergonomic and other standards. When designing, you always keep in mind the question: "How it will be realized?"
What kind of emotions do you feel when your designs are realized?
I feel like Alice in Wonderland. For me, the realized interior is always a kind of miracle: here it is, printed on sheets of paper, but here it is for real, which you can touch and smell.
What makes a design successful?
Functionality, convenience, aesthetic appeal. There is another important criterion - the test of time. The LC4 Chaise Longue by Le Corbusier has not lost its relevance, as well as the Noguchi Style Table.
When judging a design as good or bad, which aspects do you consider first?
First of all, I look at the composition, then the combination of colors, and then I pay attention to the small details. If the design is good, it is perceived holistically, regardless of whether the person looking at it has an artistic taste or not.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer is always responsible for creating a quality product, be it the appearance and usability, or the materials used. Unfortunately, environmentally friendly materials are not always cheap, but you should strive to make the most of their capabilities. I do not think that mankind can completely abandon plastic, but already now there is plastic that can be recycled, I heard about the development of bioplastics - it gives hope.
How do you think the "design field" is evolving? What is the future of design?
Design has always been linked to industry, so as long as the industry is alive and design is alive, they are interconnected and develop together. New materials are emerging, and so are new opportunities for their use in design.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Every creative person needs a refill from the outside. For me, the most important resource of this kind is foreign travel. Immersion in a foreign culture has the most beneficial effect on creativity. You can always see something new and then use it in your work. In addition to trips, the sources are also exhibitions, viewing the works of other designers, and sometimes the most unexpected things like a pattern on the bark of a tree or a napkin in a café.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't have one style of work, I prefer to work in different styles, but my favorites are modern, loft, and fusion. I like functionality, conciseness, perhaps even asceticism. Recently, I started to like to use bright colors in my work.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I have no universal answer to that question. Each company will choose a designer for its specific goals. If the goals are the same, the designer will be good for the company.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
There are a few of them: to keep an eye on the technical part of the project and the possibility of its implementation, to participate in competitions and not be afraid to announce themselves.
From your perspective, what would you say are some positives and negatives of being a designer?
The plus is satisfaction with the process and results of the work. The downside is an irregular working day. It is impossible to just take and disconnect from the process, it will be present in the subconscious all the time. It is difficult for me, for example, to be in a cafe and enjoy food if I do not like the interior or there are serious shortcomings. This is the professional trait of designers.
Designing can sometimes be a really time consuming task, how do you manage your time?
It helps to understand intuitively how long it takes to complete a task. Of course, where it is necessary to use inspiration, it is quite difficult to set exact dates, but it helps to add a few days just in case.
How long does it take to design an object from beginning to end?
It depends on the size of the object and the tasks to be performed, but on average it is from two months to one year.
What was your most important job experience?
It was participation in a reconstruction project of the Diocesan House of the Russian Orthodox Church. We practically lived on the construction site, reworked the project several times due to changing requirements, and at the same time solved problems arising during the construction process.
What type of design work do you enjoy the most and why?
My favorite thing is to develop concepts. Usually, there are several ideas and you try them on for the project, leave something behind, and clean up something that needs it. This is the most creative part of the designer's work, in my opinion.
What are your future plans? What is next for you?
I will continue to work on current projects, I will definitely participate in competitions. I really want to work with clients from other countries.
Do you work as a team, or do you develop your designs yourself?
For me, both types of work are good and experience is both. Working in a team, there are always colleagues at hand with whom you can consult and emphasize ideas. Independent work teaches you to count on only yourself, but also gives you the opportunity to implement your ideas.
How can people contact you?
The easiest way is to send me an email at or via direct Instagram: @nk._design

Extended Interview with NADEZHDA KISELEVA

Could you please tell us a bit about your design background and education?
I graduated from the Cheboksary Art College with a degree in Interior Design in 2004, and then from the Chuvash Pedagogical University with a degree in Design Lecturer in 2011. Immediately after graduation, I went to work in my specialty, which I have been doing for almost 16 years.
What motivates you to design in general, why did you become a designer?
I've always loved drawing, ever since I was a child. Back in school, I started designing various furniture items, lighting fixtures. We even had a special subject - "Art and technical design", which had a great influence on my choice of future profession. Design is something that comes from within me, the desire to make people's lives comfortable and beautiful.
Did you choose to become a designer, or you were forced to become one?
It was my conscious choice when I was 15 years old. I don't think anyone could get me to go where I didn't want to go. I've always been pretty stubborn.
What do you design, what type of designs do you wish to design more of?
I do interior design. That's what I really love with all my heart. I'd like to try my hand at furniture design. I already have some experience that I want to expand.
What should young designers do to become a design legend like you?
It is important to follow the market of modern materials, to visit exhibitions regularly, not to be afraid to participate in competitions and to communicate with other designers. And, of course, constant practice.
What distinguishes between a good designer and a great designer?
In my opinion, this is fame and a test of time. A good designer occupies a certain small niche, while a great one can be known all over the world and remain relevant even after his death.
What makes a good design a really good design, how do you evaluate good design?
Good design catches you at first sight. You want to admire it, consider every detail, there are no noticeable flaws in it. I usually evaluate by form, composition, color scheme and functionality - how comfortable it will be in this interior if interior design is being evaluated, or how convenient it will be to use this thing when it comes to industrial design.
What is the value of good design? Why should everyone invest in good design?
A good design is, besides the obvious visual aspect, also comfort, convenience, and safety. Eco-friendly materials that have no harmful effect on your health, an ergonomic shape that does not overload your muscles, or a "triangle rule" that reduces the number of steps required during cooking to a minimum - these are all signs of good design. Of course, you invest not only in the appearance of the design that will make you aesthetically pleasing but also in your health.
What would you design and who would you design for if you had the time?
If we talk about volunteering, as a person who cares about animals, it would be interesting for me to design a shelter for cats and dogs. The ones I have seen in my life are quite saddening in terms of design, even if the animals there are provided with everything they need and all the sanitary standards are respected. Unfortunately, shelters often don't have the money for any improvements - everything is spent on keeping the animals.
What is the dream project you haven’t yet had time to realize?
I've had a dream for a long time to design one of the subway stations. Moscow Metro has a very interesting history and many beautiful stations. I would like to be able to contribute to it. Apart from the Moscow Metro, I am very inspired by the Stockholm Metro and its cave-like stations.
What is your secret recipe of success in design, what is your secret ingredient?
Perseverance and perfectionism. The first helps not to give up, even if something goes wrong, the second - to bring it to the end and do the best possible.
Who are some other design masters and legends you get inspired from?
I don't have any list of designers who inspire me, I am usually inspired by results and there are countless of them. Every day I see something really interesting and it doesn't surprise anyone in today's world, with its huge opportunities to access information.
What are your favorite designs by other designers, why do you like them?
I admire Philippe Starck's Ghost chair. It is laconic, durable despite its apparent fragility, universal, combines past and present, plus it contains a certain amount of irony.
What is your greatest design, which aspects of that design makes you think it is great?
In my opinion, one of my best projects is a rock bar called Hell's Angels. At the time, I had the task of creating a space for heavy music lovers, which led to Hunter Stockton Thompson's book "Hell's Angels", which describes the life of American bikers-outlaw. Some of the details of the bikes were used in the design - wheels for bar stools, exhaust pipes, and headlights for the bar. And in general, the atmosphere of the bar was created by bringing a lot of details familiar to every biker and heavy music lover - rivets, leather, skulls, etc. This project was created 13 years ago, but it is still relevant, so I can say that it has passed the test of time, even if it is not very big.
How could people improve themselves to be better designers, what did you do?
In my profession, as in many others, it is very important not to relax and keep up with the times - to study new software, modern finishing materials, new trends in design. Progress does not stand still, it is always accelerating and you need to keep up with its rhythm. At one time I had to move from hand drawing to 3D-modelling, now BIM-technologies is being promoted and I am interested in them.
If you hadn’t become a designer, what would you have done?
At one time I chose between the profession of designer and the profession of a psychologist because I like to study people's motives and behavior. So if I hadn't become a designer I would have become a psychologist in family or adolescent psychology.
How do you define design, what is design for you?
For me, "design" is always about people. It’s about their convenience and comfort, including psychological. Design objects, be it furniture, interior or various tools should not only please the eye, but also be functional and ergonomic, and the task of the designer - to combine these items.
Who helped you to reach these heights, who was your biggest supporter?
There were several people who believed in me but first of all, it is my spouse who is always on my side and supports me.
What helped you to become a great designer?
Perseverance, perfectionism, the desire to make a good design, and, of course, the support of close people.
What were the obstacles you faced before becoming a design master?
In the beginning, I had a great desire to work, but lacked some of the skills and knowledge required in the labor market. I had to master the basics of 3D modeling myself in order to get my first job. Later on, the process of continuous learning fit into my life. Also, practical work was of great importance. Building quite quickly reveals all the weaknesses of training and helps to get the missing knowledge.
How do you think designers should present their work?
The methods of the presentation can be different, it is important to remember that the main purpose of the presentation is to deliver to the client the idea of the designer. Sometimes plans and sketches are enough, sometimes you need 3d-visualizations with explanations.
What’s your ultimate goal as a designer?
I have no ultimate goal. Design is a life-long process. But, of course, I want to get better known and make my name a brand.
What people expect from an esteemed designer such as yourself?
People come to me most often on the recommendation of their acquaintances, my former clients, so they are already aware of my style and quality of work.
How does design help create a better society?
Design improves the quality of life, makes it comfortable and safer.
Which design projects gave you the most satisfaction, why?
They were HoReCa projects. Working in this field gives more opportunities for the implementation of bold ideas and solutions.
How long does it take you to finalize a design project?
It depends on the size of the object and the tasks to be performed, but on average it is from two months to one year.
When you have a new design project, where do you start?
I start by setting goals and objectives, then study existing equivalents. The latter is useful in two cases: it protects against accidentally copying someone else's idea and gives inspiration.
Do you think design sets the trends or trends set the designs?
I would say that trends provide new opportunities for design, but they do not define it. Great design can exist outside the time frame.
What is the role of technology when you design?
The role of technology is very important. For today's process of designing, on the one hand, has simplified and has accelerated - it is not necessary to remake manually drawn pictures and blueprints from the scratch, it is enough to correct in the program. On the other hand, the requirements of clients became higher too.
What is the role of the color, materials and ambient in design?
All these are tools to achieve your design goals. Color has a huge impact on the human psyche and it should always be kept in mind when designing something. The material is selected based on the required qualities - environmental friendliness, durability, tactile sensations, and so on. And last but not least. Designers design something on the basis of demand. The final design product must fit into the ambient.
When you see a new great design or product what comes into your mind?
Admiration. I always take the time to study more closely and carefully what has impressed me.
Who is your ideal design partner? Do you believe in co-design?
I find collaborations a great way to work. Each party involved brings their own ideas and draws attention to shortcomings that can be corrected.
How did you develop your skills as a master designer?
Constant practice, the urge to learn something new, and to study all the time.
Irrelative of time and space, who you would want to meet, talk and discuss with?
I'm afraid if I start listing everyone, it'll be too long. If you take the professional field, I wish I could talk to Isamu Noguchi.
What is your favorite color, place, food, season, thing and brand?
Favorite color - black, favorite place - fountain-river in Cologne, favorite food - cheese, season - spring, brand - Xiaomi.
Please tell us a little memoir, a funny thing you had experienced as a designer?
While working on one of my past projects, one of the contractors who monitored my work at 3dsMax wondered how long it would take to learn this program. I replied that it was essentially an endless process because something new was constantly coming along. "Okay. How long have you been studying it?" he asked. "About 10 years now," I said. His surprised face was worth seeing: "I thought you weren't older than 22 years." I was 30 years old at the time.
What makes your day great as a designer, how do you motivate yourself?
I like to imagine the end result and the reaction of the people who will use my design
When you were a little child, was it obvious that you would become a great designer?
It wasn't obvious. At the time, the very notion of "design" was non-existent in my country. I was very fond of drawing, but I could not even imagine that this hobby would eventually become my profession.

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