Masaru Eguchi

Good in Photography Design.

About Masaru Eguchi

Masaru Eguchi started photography in 2002 and won domestic and foreign awards as a photographer. Design career is from 2006. As a designer, he has designed the world's No. 1 badminton racket maker, stationery brand design, traditional Japanese technology brand design, and social business design. Later he founded the design office "Sunpono" in 2016. He sees the "health of the business" as improving the profits of the business and improving the well-being of the workers and the people living in it.

  • Winner of Photography Design Award.
  • Specialized in Photography Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Photography
The Japanese Forest Photography

The Japanese Forest Photography

Photography Design


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Interview with Masaru Eguchi

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I started taking pictures when I was a college student. I studied psychology in college and after graduating, I began my career as a photographer, winning national and international awards. Later, I also became a designer, designing badminton rackets for the world's number one market share and branding design for a social business, which won the Red Dot Award in 2019.
Can you tell us more about your company / design studio?
I'm a freelance designer and photographer, but the name of my office is Sunpono. The word "Sunpo" literally means "walking" in Japanese. His work includes branding design, artwork creation, and photography. In addition to this, I also train young designers.
What is "design" for you?
It's planning and execution. What is not designed does not exist in this society. However, all things are divided into "good design" and "bad design". A good design is one in which planning and execution are working effectively, and a bad design is one in which they are not working effectively. A good designer is good at planning and execution.
What is your most favorite design, could you please tell more about it?
In terms of my work, it's the latest. I'm always improving. In terms of designs from other companies, my latest favorite is the measuring cup from the Swedish brand Jonas. This is great.
What is your favorite material / platform / technology?
I love everything about it. I like the cutting edge, and I like the old, outdated stuff.
Which aspects of a design do you focus more during designing?
The balance between design that gives wisdom and design that sells.
What kind of emotions do you feel when you design?
The excitement of creating something new and the stress of having to meet deadlines. The other thing is the desire to raise the budget.
What kind of emotions do you feel when your designs are realized?
There's nothing. It's something I've planned and executed. "I was right, wasn't I?" The only thing I can think.
From your point of view, what are the responsibilities of a designer for society and environment?
For the environment, it should be completed with fewer materials and resources. For society, designers have to give wisdom and inspiration.
How do you think the "design field" is evolving? What is the future of design?
If I talk about the near future, the knowledge is increasing and the act of creating a design is getting easier. However, the bad design is only increasing.There will be a similar phenomenon with the rise of stale photos as everyone is able to take them.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I've forgotten about it and I don't have any plans for the next exhibition.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I try to look back at history. Also, I try to put myself in nature. Then I make it a point to take a warm bath, eat good food, and get a good night's sleep.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
It's all about observation, insight, execution, and improvement. We don't just repeat patterns that have worked in the past. I'm always trying new things.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born and raised in Japan and still live in Japan, so I'm very influenced culturally. The advantage is that we can create the details. I guess the downside is that there is a lot of tuning pressure. Individuality will be killed. Japan is a difficult country for designers to live in.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It's all about trusting the designer's suggestions. To meet with a good designer, you have to be lucky. It's the same thing as meeting your lifelong companion. The only secret is luck.
Can you talk a little about your design process?
First, a hearing. Next, observations and insights. And iterate on execution and improvement.
What are 5 of your favorite design items at home?
Paper and pen. Tableware and knives. The chairs and desks are nice. I like the primitive tools.
Can you describe a day in your life?
Wake up in the morning, eat breakfast, go for a walk, work, eat lunch, work, go for a walk, have a snack, work, go for a walk, work, go for a walk, eat dinner, take a bath, go to sleep. It's important to take a walk.
From your perspective, what would you say are some positives and negatives of being a designer?
The positives are that I'm good at making improvements, I'm good at finding problems, and I'm easy to fantasize about. But there are a lot of negatives. Being detail-oriented, overthinking, complaining a lot, doing everything... designers are bad people.
What is your "golden rule" in design?
There is nothing. From the moment you have the Golden Rule, the design rots and dies.
What skills are most important for a designer?
Don't be afraid. It's having the stupidity to try new things.
Designing can sometimes be a really time consuming task, how do you manage your time?
Start with the first thing that comes to mind. Too many people make inexperienced plans. Move!
What type of design work do you enjoy the most and why?
There is no such thing as a fun job. Every work is a trial and a challenge. All it needs courage.

Extended Interview with Masaru Eguchi

Could you please tell us a bit about your design background and education?
I started taking pictures when I was a college student. I studied psychology in college and after graduating, I began my career as a photographer, winning national and international awards. Later, I also became a designer, designing badminton rackets for the world's number one market share and branding design for a social business, which won the Red Dot Award in 2019.
What motivates you to design in general, why did you become a designer?
I thought if I understood design, I could improve the performance of the designers who were around me.
Did you choose to become a designer, or you were forced to become one?
I can't say either way. If I had met some very talented designers, I wouldn't have become a designer. It's that kind of environment that compelled me to become a designer.
What do you design, what type of designs do you wish to design more of?
I design social design, product design, branding design, graphic design, websites, applications, all sorts of things. These days, I'm also training designers.
What distinguishes between a good designer and a great designer?
A good designer should be able to solve the problem and bring benefits to the client. In addition to this, a great designer has to create new values and change the conventions of the past.
What makes a good design a really good design, how do you evaluate good design?
Be beautiful for hundreds of years. So, it takes time for the design to have real value.
What is the value of good design? Why should everyone invest in good design?
That's the difference between an ape and a human. If you want to be a monkey, you don't have to invest in design.
What would you design and who would you design for if you had the time?
In April 2020, we are facing a crisis like we have never experienced before. Everyone has to stay home. You have to be happy to stay at home. So, I've started distributing content for that on Youtube.
What is the dream project you haven’t yet had time to realize?
That's a difficult question to answer. I want to design something that moves me in a way that humans haven't experienced yet, but I don't know what it is. It's working for the time being, though.
What is your secret recipe of success in design, what is your secret ingredient?
Move! Trying new things. Don't stick to the must-win patterns of the past.
Who are some other design masters and legends you get inspired from?
There are just too many to answer. Renaissance artists, William Morris, Arts and Crafts, Bauhaus, Helmut Schmidt, Emil Ruder, I'm influenced by a lot of people. In Japan, I am also influenced by Korin Ogata, Hokusai Katsushika, Yusaku Kamekura and Kenya Hara. Sorry, I can't even begin to describe it.
What are your favorite designs by other designers, why do you like them?
My latest favorite is the Swedish brand Jonas. The kitchen tools are amazingly good.
What is your greatest design, which aspects of that design makes you think it is great?
Nature. I can't think of anything so functional and beautifully shaped in a man-made object that wasn't designed for it.
How could people improve themselves to be better designers, what did you do?
I have studied history, observed nature and people, thought about it, executed and improved. It's especially important to learn the classics.
How do you define design, what is design for you?
It's planning and execution. What is not designed does not exist in this society. However, all things are divided into "good design" and "bad design". A good design is one in which planning and execution are working effectively, and a bad design is one in which they are not working effectively. A good designer is good at planning and execution.
What were the obstacles you faced before becoming a design master?
Kidney Disease. Because if I had died, I wouldn't have become a designer.
How do you think designers should present their work?
It's all about winning awards, using social media, and advertising.
Which design projects gave you the most satisfaction, why?
There is none. Because as time goes on, I'm discovering the bad points.
What would you like to see changed in design industry in the coming years?
Raise the budget. And just because an app is convenient, there's too much for designers to do, too many bad designers.
Where do you think the design field is headed next?
To be able to deliver value even when it's far away. This is especially necessary in the tourism industry, where designs need to be created that allow tourists to experience tourism without having to go there. The destruction of nature in the tourism industry is horrible.
What is your life motto as a designer?
Take history, improve it, and pass it on to the next generation. It is because of the greats of the past that we are able to design today, and as a member of history, we have to leave good design for the next generation.
Do you think design sets the trends or trends set the designs?
Design sets the trend. A trend is a trend of the people. If something designed first (a product, an idea, a politics, a culture, etc.) doesn't influence people, then a trend won't be born.
What is the role of technology when you design?
It's about making production easy and making new discoveries.
What is the role of the color, materials and ambient in design?
They work on the human senses and prompt action. A product or ad designed to say "I'm good," speaks to the user.
What do you wish people to ask about your design?
Nothing. If there's anything to be said for it, it's that the design isn't working.
Who is your ideal design partner? Do you believe in co-design?
It's a person with whom we can influence each other and work comfortably. I believe in co-design, but so far, I haven't been able to.
Which people you interacted had the most influence on your design?
Katsuya Kawata. He's my mentor. There are so many people I've never met...Renaissance, William Morris, Emil Ruder, Helmut Schmidt, Yusaku Kamekura, Kenya Hara, Korin Ogata, Hokusai Katsushika. There's more.
Which books you read had the most effect on your design?
“Dictionary of aesthetician’s” written by Kenichi Sasaki. “The Hojyoki” written by Kamo no Chomei.
How did you develop your skills as a master designer?
Observe, think, do, and improve. It's important to move anyway.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Leonardo da Vinci. He's the only one I can't imagine. He may have been stern, he may have been mischievous, he may have been one person, he may have been a collective. Maybe he didn't even exist, I don't know. Anyway, I'm very interested.
Please tell us a little memoir, a funny thing you had experienced as a designer?
I've never had a good time. Creating a great design is just a little bit of pleasure beyond the suffering, sacrifice and trials.
What makes your day great as a designer, how do you motivate yourself?
There is nothing but a sense of mission. We are striving to use our God-given talents. If you have to motivate yourself on purpose, you should quit being a designer.
When you were a little child, was it obvious that you would become a great designer?
I didn't imagine it, but I guess it was a no-brainer. I think I got lucky.
What do you think about future; what do you see will happen in thousand years from now?
I think it's better than it is now. That's what we're designing for.
Please tell us anything you wish your fans to know about you, your design and anything else?
If you want great design, be kind to people, eat good food, take a warm bath, and get a good night's sleep.

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