Maryam Heydarian

Good in Creative Industry Design.

About Maryam Heydarian

She got full scholarship for her Master’s degree. She is talented and creative and A’design past winner year 2017 (wearable technologies design category). She has so many successful projects on her resume; including ranked 6th in industrial design Olympiad nationwide. She involved in the design of 2 successful campaigns on Kickstarter and Indiegogo. She was the graphic designer of Ted talk show for the first time in Iran. (TEDXuniversity of Tehran). She was a member of Iran’s National Elites Foundation.

  • Winner of Creative Industry Design Award.
  • Specialized in Creative Industry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Creative Industry
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Creative Industry Design


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Interview with Maryam Heydarian

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always wondered design is about combining art and technology. I believe usability by it self is not enough and beauty without usability is not nothing. Therefore, I chose Industrial design to work in this field and will continue to design and create things.
Can you tell us more about your company / design studio?
We are a motivated team of engineers and designers aiming to make security and privacy more accessible and meaningful. We believe in the world today, data breach is one of the most common and dangerous threats in both company’s policies and individual’s lives. This is how we came up with the idea of making the first smartphone controlled encrypted flash drive. So you can stay secure without any Internet Requirement, just with a tap on your smart phone. We have great dreams and we do our best to provide a new efficient, affordable and reliable device which protect your privacy and security.
What is "design" for you?
To me design is not just about make appealing things or just about usability, design is the process of imagining and planning the creation of objects, systems $ etc. With using design process like design thinking, double diamond and so on.
What kinds of works do you like designing most?
I would like to design in form of problem solving products and services which can help people improving their life quality.
What is your most favorite design, could you please tell more about it?
Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products. And the last one I can mention Nades Faghihzadeh for designing BMW products.
What was the first thing you designed for a company?
The first thing I designed was a smart ergonomic backpack. which is more than a backpack, cause it can alert when you are carrying things in it more than 10% of your body weight.
What kind of emotions do you feel when your designs are realized?
When the design comes to the reality, I feel powerful, happy and proud.
What makes a design successful?
I think the design process is just as important as the final product. I believe there are so many factors that make the design successful. First is concept to me; concept provides the direction for the entire project. Then the research; research is about target group and market & literature review. After is simplicity; which the product should be improved and user friendly and easy to understand.
When judging a design as good or bad, which aspects do you consider first?
Being unique. usability and the aesthetics. Also I believe Gestalt (the overview of the product) is important as well.
From your point of view, what are the responsibilities of a designer for society and environment?
According the sustainable design rule. The design should be environment friendly, consumes low energy for making it, be recyclable, has long life cycle and steady.
How do you think the "design field" is evolving? What is the future of design?
Technology and art will be combined more and will make life more easy.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
IDIran and university of Tehran exhibitions. And would love to enroll in some global exhibitions.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born in Iran which is popular for it's art and culture. I have always inspired from the mosques designs and the souvenirs.
How do you work with companies?
I would love to work as a freelancer cause that makes me experience so many new things.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Usually I work with the technology companies. They usually love to pick an experienced, mind free and committed designers.
Can you talk a little about your design process?
Design thinking which is contains 6 parts; 1-empathize, 2-define, 3-Ideate, 4-prototype, 5- test and 6-implement.
What are 5 of your favorite design items at home?
chairs,chandeliers, picture and frames, plants and all the wallpapers.
Can you describe a day in your life?
I start my day with doing Yoga and listen to music. then usually walk to work and get inspired by the nature. then start a good day with coworkers and create new designs.end it with a good food and familly.
From your perspective, what would you say are some positives and negatives of being a designer?
positive ones: being creative and inspired and up to date. negative: just copying from old designs
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
brainstorming and Swot. also software like: 3Dmax Rhino Vray Cinema 4D Photoshop Adobe xd Illustration
What are your future plans? What is next for you?
getting better in designing smart products and combining art and technology more often.
Do you work as a team, or do you develop your designs yourself?
it depends on the project. i do both. team work and as an indivisual.
Do you have any works-in-progress being designed that you would like to talk about?
smart wearable technology for daily digital life with user experience approach

Extended Interview with Maryam Heydarian

Could you please tell us a bit about your design background and education?
I finished my MS in Industrial design, and my MA in Industrial and product Design , University of Tehran,Iran. Also have been working in this field since 2012
What motivates you to design in general, why did you become a designer?
I have always wondered design is about combining art and technology. I believe usability by it self is not enough and beauty without usability is not nothing. Therefore, I chose Industrial design to work in this field and will continue to design and create things.
What should young designers do to become a design legend like you?
just follow their dreams and passion and never give up! it's important for them to practice as much as possible as well.
What makes a good design a really good design, how do you evaluate good design?
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done. A good design cannot be measured by a finite way multiple perspectives are needed.
What is the value of good design? Why should everyone invest in good design?
design brings the main purpose of creating something. it is so important for an item to be well designed, design combines since and art.
What would you design and who would you design for if you had the time?
A smart vacuum cleaner. I'd love work with Dyson company one day.
What are your favorite designs by other designers, why do you like them?
One of my favorite designs is: Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products.
What is your greatest design, which aspects of that design makes you think it is great?
Clexi is one of the good examples. it is practical, new, fancy and unique
How do you define design, what is design for you?
To me design is not just about make appealing things or just about usability, design is the process of imagining and planning the creation of objects, systems $ etc. With using design process like design thinking, double diamond and so on.
Who helped you to reach these heights, who was your biggest supporter?
My dad is my main supporter , however my professor during BA really changed my perspective and motivated me.
What helped you to become a great designer?
I am not yet a great designer, however practicing, reading and follow the designer's protocols
What were the obstacles you faced before becoming a design master?
I was always good at sketching however working with designing software and platforms was not easy for me. I had to learn them
How do you think designers should present their work?
they should present their final result in a good quality after checking everything is completely done
How does design help create a better society?
design can bring something useful,practical and new to the real world. something that makes people live their lives easier and happier.
Which design projects gave you the most satisfaction, why?
Hio key design. it is a small device and I had to designs almost everything on a small peace and choose the right material to bring it to the real world
What would you like to see changed in design industry in the coming years?
combining art in more fields of industry and creating more meaningful designs and concepts
Where do you think the design field is headed next?
designing more in the AI field and combining art with technology more for creating robots and smart devices.
How long does it take you to finalize a design project?
it depends I had projects that i finished in 6 months, also some in a day.
When you have a new design project, where do you start?
reading about the history about that product or study about the main purposes of creating that.
What is the role of technology when you design?
since I mostly work in a technology field almost technology has a main role in my designs
What kind of design software and equipment do you use in your work?
3Dmax Rhino Vray Cinema 4D Photoshop Adobe xd Illustration
What is the role of the color, materials and ambient in design?
each color has it's own meaning and message, therefore choosing the right color is so important in different designs. also each product needs a special material. so a good designer should know well about these two factors.
Who is your ideal design partner? Do you believe in co-design?
I love to work with a partner who doesn't exactly think like me, but we almost have the same point of view. in this way we will design something more beautiful and unique together.
Which books you read had the most effect on your design?
Donald Norman 2-The art of innovation 3-Emotional design (Donald Norman) 4-Experience design (Nathan shedroff) 5-Process: 50 Product Designs from Concept to Manufacture Buch von Jennifer Hudson
How did you develop your skills as a master designer?
practicing sketching and learning software and tools. also reading a lot about art and concepts.
How do you feel about all the awards and recognition you had, is it hard to be famous?
being famous is not enough for me. I believe getting famous can be easy, but in what in field you are famous in? I believe if you follow your passion and dreams also work hard, you'll be famous in a good way in the fields you want to be.
Please tell us a little memoir, a funny thing you had experienced as a designer?
I was attending a big and popular industrial event, one of the most famous professors in this field was giving a speech. During the break, I was so excited to talk to him, so I went super nervous and started to talk to him, suddenly saw he is wearing one of the bracelets i designed before. so I laughed and we started to talk about my designs.
What makes your day great as a designer, how do you motivate yourself?
Doing Yoga and read news and articles in art and fashion and read books
When you were a little child, was it obvious that you would become a great designer?
I was always creative and couscous about everything around me. i was good at paining as well. so my dad always thought i'll become a famous painter! not a designer!
What do you think about future; what do you see will happen in thousand years from now?
I believe AI will play the main role in each society. probably everything works based on the technology and everywhere will be robots.
Please tell us anything you wish your fans to know about you, your design and anything else?
I'd be so happy if I could help any one the students and young designers. They should feel free to contact me via LinkedIn or email.

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