Good in Interior Design.

About LuSha

LuSha is an artist,a very different girl. She is beautiful, warm, authentic and persistent. It ’s fitting to use"Qiao Xiao Qianxi, beautiful eyes hope"to describe LuSha. She also does not like liveliness and partying.In all the days when she is alone. She is managing her world with heart. Draw, write, and photograph. In college, LuSha took the draft she drew on her own and participated in the China Illustration Golden Painting Illustration Competition. The result was accidentally won. When she asked the judges why she won the sketches with ballpoint pens instead of those delicate works. The judges said that she could feel real emotions in her paintings. Perhaps because of the"closed"and"spiritual"nature of LuSha, her artistic ability is directed at the heart,not the concept of raw materials.not the concept of practical goods, but purely moving. When you give this world a true feeling,the world will return it with love. Many fans love LuSha,some have known for several years,and some have more than ten years. For fans, LuSha's work is part of their memories. Looking at LuSha's past works,I also saw myself at that time.

  • Winner of Interior Design Award.
  • Specialized in Interior Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
Soulful  Residential House

Soulful Residential House

Interior Design

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Interview with LuSha

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I like art and design.They are the most beautiful things in my opinion.Someone once asked me what my ideal is.I told them at that time that it is to maintain the true,the good and the beautiful in the world.In my opinion,art and design represent the true,the good and the beautiful,their mission in this world is to make the world a better place,and I've always loved being a designer when it comes to design,it can also be said that from childhood to nature naturally in the mind of such an idea,never to carry out any choice or comparison.
Can you tell us more about your company / design studio?
Mulu culture originated from the pursuit of beautifulthings,recording images,so that the art and beauty of life can be better presented.Is committed to creating a unique creative visual field,to achieve diversified development,is a multi-functional compound Culture Media Co.,Ltd..The company mainly takes brand image packaging,product shooting,stage vision and program visual image packaging as its main production projects and also carries out brand image design,product packaging design,album design,Motion Graphic,art activities,etc.,vision,design,image,music,art, session at a time,good and beautiful always.
What is "design" for you?
I think design is a way to make the world a better place,to make people happier,through your ideas and your practice,a way to work,a way to do a lot of things in life,we can make it better,or we can make,the public objects more pleasing to the eye,and everything that has to do with design should be a good feeling,or something that makes a difference in the world,more progress,to make our lives more convenient.
What kinds of works do you like designing most?
I like illustration,I like some color about the space,or color collocation,also like brand design and packaging design,visual field related content I like very much,because they are beautiful.
What is your most favorite design, could you please tell more about it?
I don't have a favorite design yet.Although some of my designs may win prizes in some competitions,there may be a common problem for designers,that is,they will find many,many deficiencies in the works they have produced,almost every piece of work after he finished,I can find many,many bad places,but because I also understand,like these shortcomings or lack of some perfect places,is also a hint to myself,can make themselves clearer in the future,so it is also a necessary work to keep these insufficient works.
What was the first thing you designed for a company?
The first design I did for the company was actually about the development of animation peripheral,at that time I was a doll designer,my job is to cartoon cartoon characters in the cartoon design a variety of peripheral,these include dolls,and I make them the way most dolls do when I'm around.The tools are needles and thread,all kinds of fabrics,all kinds of hand-made things.4.This is one of my favorite things.I often go to the fabric market with a big pocket during working hours to find all kinds of beautiful materials.I think many people will enjoy this job.
What is your favorite material / platform / technology?
I like all kinds of cloth,all kinds of handcraft materials,all kinds of colors,all kinds of brushes,all kinds of paper,all kinds of materials that can be used to create,I like to present them separately,so in my home there would be a warehouse,a warehouse containing all kinds of fabrics,all kinds of materials,all kinds of pens,all kinds of paper,which would be stored as treasures.
When do you feel the most creative?
I don't think I'm a particularly creative person,but I like to collect ideas,and I think if there's an idea that's going through your head,then one of the things I'm going to do,is to pick up a piece of paper and write it down,because I'm afraid that the next second I'm going to forget,that a lot of ideas don't necessarily come true,but they can really give you a lot of references.
Which aspects of a design do you focus more during designing?
In the design process,I pay more attention to the details,then all aspects of the level of coordination,the actual role of the product,visual above the various specifications,these are points of concern.
What kind of emotions do you feel when you design?
I am usually very happy when I design,although sometimes I may have some difficulties,for example,when my idea conflicts with the client's idea,obviously there is a problem with the customer's thinking,sometimes need to communicate,but I am not very good at communication,so at this time there will be some trouble.
What kind of emotions do you feel when your designs are realized?
When my design is realized,I will be grateful,well,to be able to turn a design into a finished product is the desire of every designer.
What makes a design successful?
There are many reasons for the success of design,but I think no matter from any aspect,the first thing should be that you like to design this thing,so that you can design with all your heart,so that you can put your ideas,you spend all your time on the design,and you really want it to work,not for some benefit,and of course there are all sorts of things that can be done to make it better,there's also a lot of social research that can be done to help you design better.There's no rush or imitation,even if it's a reference point that can be useful to you,don't imitate it,this is the key to a designer's success.
When judging a design as good or bad, which aspects do you consider first?
In judging a design,the people I think about first usually judge it by its first appearance,and second by the details of how it actually works,whether it makes sense,whether there will be some sort of sustainable,and in the future does not affect him in a practical play of such aspects.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer's responsibility to society and the environment should be to make the world not only better,but also more comfortable and convenient.Only the design of the face value can not adapt to the development of society,but only the design of the public,without the appearance,may make people's mood produce not so pleasant components,so the face value and the function must be unified,this is a designer,when he design a very important consideration,who do not want to be a vase,who do not want to be said that their design,just looks beautiful.
How do you think the "design field" is evolving? What is the future of design?
I think that the development of the design field should be completely integrated from all fields.It can be said that many design fields have been continuously integrated and developed.The future design should be more humane,and draw inferences from the past,you really want to realize a value of their own,not from the one-sided to consider a design,perhaps a graphic designer,he is both a visual expert,also want to be an expert in space architecture,of course experts don't come overnight,but you should at least develop your versatility skills.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I enjoy visiting other exhibitions,the last one was in Milan in 2019.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Well,I usually do a lot of work,because our company's main business is oriented to the design field or the visual field in many ways,so there will be a lot of visual-related work to do,we do online education and training courses,we work with many brands,we do design services for the general public,and we sell our products on some websites,inspiration should be everywhere,in life,in nature.As long as you feel with your heart,see with your eyes and hear with your ears,your heart will naturally produce different things and use them well.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Many people say that my design style is biased towards the healing style,or it has a kind of firework smell,warm power.I myself prefer the healing style,like the design of the Forest Department,so I will keep close to my life when I design,using a lot of real life scenes to present them,the main feature of my style should be that it is more approachable,softer,and relaxing.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in China,and Chinese culture is actually very beautiful,especially when it blends in with other cultures,like one of my favorite styles,Chinoiserie,which has a mix of French and Chinese,there are also artistic elements from Japan and other Asian countries,and if I were to present a design style in my own home,I would be happy to use that style. In our country,there are actually many good designers,but like any other country,many designers may have some confusion about their profession on the way to design,whether you love the job or not,Chinese design has started to make a lot of noise in the world and is more widely known,but the problem is that it is not so representative,in other words,his voice is not particularly loud.I think Chinese culture is actually very beautiful.If we carry on some of them,the modern fusion will be a treasure house of very splendid design,no matter in any country,in any era,the classics and the future are an eternal topic,they are always balanced,they can always take us to a new country.
How do you work with companies?
When we have some cooperation,usually it may be that a brand party comes to us and comes with us to have some communication in the design field.We will sign a design contract,according to the actual effect location of the design,the other party will carry out the design work,before that,we will have detailed communication and meetings to understand each other's needs.So far we have not done any marketing or promotion,because our own positioning is to belong to a relatively small design company,in fact,he really does not seem so popular,we want to do some love small things,this is the original intention.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies work with designers.Generally speaking,I think we look for designers according to our own needs.In fact,there are many designers.But maybe we should make a distinction when we choose,for example,some basic work,day-to-day work,quantitative work,then maybe the designers we need are some designers who can do these complicated and repetitive things,but if we need to make this work 10 points bold and compelling for people to talk about,then you need to work with good designers,and when you work with good designers,you can speak out your ideas and requirements,but you should also listen carefully and carefully to what the designer is saying.However,if he is already a good designer,his opinions should have some value,we should go to listen,a lot of designers reflect about the company partners,their ideas will often be rejected by the other side,if the designer's idea is reasonable,then why not listen?After all,it's their job to make things better.
Can you talk a little about your design process?
My approach to design is the same as everyone else's,so first of all I'm going to do a variety of collections,and just like the brainstorming we do,you're going to have to list a lot of keywords,a lot of different color blocks,various functions and survey data,and then put them in a series of combinations,put them in different permutations,to get the best presentation,but also do a lot of actual testing,and finally adjust the reasonable data.
What are 5 of your favorite design items at home?
I don't have a favorite design project right now,Um,but on a daily basis,my favorite is always the design of the handicraft,and the creation of the illustration,and the space,the planning,and the other presentation,and,yes,we also design the sound,because usually I also participate in a lot of sound of the program recording,we can go to a lot of characters for voice dubbing,or the role of a voice presentation.
Can you describe a day in your life?
My Day is usually at the same time as most people get up in the morning.I don't have the habit of going to bed late.I don't get much sleep.I start work in the morning,i usually work late into the night,but I'm glad I'm in good health,even if I don't really sleep much.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I think young designers will definitely have more sound ideas,their brains will generate bigger storms,make good use of these,although it may be lack of experience for the actual project,but it does not matter,because,like experience,it can accumulate and deepen continuously,I think the most important thing for a young designer is to know whether he really likes designing or not,love or passive to do this kind of study and work,if you really want to design this way better,then you need to keep your mind clear at all times,what I mean is don't let yourself get lost in an endless ocean,let yourself be able to have your own unique flash point,so that you can copy and imitate these methods,which are not advisable,and may even make your mind completely degenerate,whether you want to be a designer or a draftsman depends entirely on your opinion of the design and your determination?
From your perspective, what would you say are some positives and negatives of being a designer?
Being a designer is a job I've always enjoyed.It's a great feeling for me to be able to present my ideas.Designers must sacrifice a lot of their free time or spend time with family and friends,or when other people go out to play may also need to work as a designer,so the designer's health should be particularly worthy of attention,other than that there seems to be no negative impact on me.
What is your "golden rule" in design?
I'm going to focus on the basic specifications of the design,and whether it's the same,whether it's eye-opening,whether it's going to feel different,and we're going to see a lot of design,and it's really handled very well,all aspects are very,can be said to meet the requirements of high scores,but I do not like them,because they look like the same,they are the product of the model,or they too imitate certain things,this is not what a designer should do.A designer should innovate,should renovate the history,instead of repeating it.He can make the classics more brilliant and the future come earlier.
What skills are most important for a designer?
As a designer,you have to pay the most attention to your eyes,your ears and your brain,and that's the second most important thing,is some software or some other skill,and a lot of people put that in the first place,i think this is not desirable,if a designer does not design thinking,then his software operation is superb,he can not use their own thinking to design,he can only repeat the design of others have done it.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Some of the tools I used during the design process,and the one I used most was actually an A4 sized laptop,this grid book,and I would carry a stationery bag with me,although we would have cell phones now,there will be tablets and other electronic devices that are more convenient to record,but I'm used to writing them down on paper in the first place,although it may take a while,and I have to carry them to my computer,but I think this record is worth the time,in the application of the software is not really special,I use the same software with everyone,in inspiration and books,I really like the design of the book,in particular,some design magazines,usually more quickly than design books,can present some good design,or fashion some popular trends,if you want to know them quickly,you can pay attention to some magazines,if you need to study some of the knowledge that has already taken shape and can have a final conclusion over a long period of time,you can read some design books,but I'm not special,i recommend which one to read,because there are so many of these books,and there's really no way to rank them one by one,because really,maybe I found a good one,but there will be a better one,and we don't have to take it seriously in this regard,once you've seen it,you'll absorb the knowledge,and that's good.
Designing can sometimes be a really time consuming task, how do you manage your time?
Whether it is designers or other staff,need to learn time management,my current time management is not particularly good,but I will put every day to do their own thing to an analysis of the degree of importance,it's one of the most primitive and easiest ways to do it.There's a lot of time management software,but I'm used to using pen and paper,maybe I think pen and paper are more approachable,but I'll probably put these things on my computer later on,because one of the benefits of a computer is that it can expand your knowledge of ideas,including time management,with pen and paper,there's always a size limit.
How long does it take to design an object from beginning to end?
Generally speaking,the design of the project will be based on the category to determine his time,so I do not have a precise concept of time to tell you,because different design time is definitely different,we all make a prediction about the design to see how much time it will take to communicate with the client.
What is the most frequently asked question to you, as a designer?
The question I ask most often as a designer is,if it's about brand collaboration,I'll try to find out from the brand about their various ideas and requirements that will allow me to implement the design,if it's for me,then I will also ask myself a lot of questions,standing in the consumer's perspective on how to look at this design.
What was your most important job experience?
My most important work experience is probably my first job,when I was in an animation company,doing animation peripheral character design this job,to do this job when I was still in school,and I got this job because I took part in a national illustration competition and won an award.At that time,many animation companies contacted me.They said that after they saw the message that I had won the prize,interested in inviting me to go to their company after graduation,I chose one of these companies which I prefer,he is a Singapore Animation Company,at that time he had a branch office in our country,and the teacher he interviewed was a very friendly person,and he would ask questions that were different from those of the regular urbanites,and what impressed me most was asking what my ideal was.I told him my ideal was to maintain the truth,goodness and beauty of the world.When I said this,I was surprised myself,i wonder if people will think I'm strange,but the fact that they can understand me makes me think that I should come here.I spent an unforgettable time there,i have gained a lot of valuable experience and wealth,I have been guided by you,and I have made more refinements and improvements in some of my skills.I will always remember this job and the people I met.
Who are some of your clients?
My clients usually have not only brand partners,but also some social government personnel or some government agencies,and some,the general public,personal design customers or online buyers.
What type of design work do you enjoy the most and why?
My favorite design works,he should look cute,beautiful,but really can give us a better use of the product,because I also like this design style,it's the same feeling that I want to present to others,so I feel a special affinity for this type of product.
What are your future plans? What is next for you?
The plans for the future haven't really taken shape yet,but one thing is clear:I'll always be doing what I love,doing what's Nice and enjoyable,and it may not be earth shattering,but to be able to do one loving little thing at a time,I think they are the most meaningful.
Do you work as a team, or do you develop your designs yourself?
In my design,some of them are collaborations,and some of them are done by themselves.Depending on the project and various other factors,a person's ability is certainly limited,combining what you're good at and what other people are good at can often lead to more efficient,and sparkly,designs.
Do you have any works-in-progress being designed that you would like to talk about?
My latest designs are supposed to be handmade products,and they're all going to look so cute,and they're going to heal people,and in 20201 we're going to start seeing something as bad as the coronavirus,many people's mood may be hit hard even the economic situation,many social problems are beginning to emerge.Although at this time I have nothing special to do,however,to share some lessons on design,as a charity class,I also make a lot of healing dolls to put them on the Internet for a charity sale,can let these commonweal sale income as the ability some to the disaster area contribution.
How can people contact you?
People can contact me through my work site or our wechat account,and in many design sites,I write down my contact information for clients who need it.

Extended Interview with LuSha

Could you please tell us a bit about your design background and education?
Actually, I'm not a design professional. My major is journalism. I've been interested in design and art since I was a child. When I was a child, I loved painting, calligraphy, poetry and making all kinds of handicrafts. After graduation, I worked as a character peripheral designer for an animation company. Now, my work is mainly handicraft production, illustration design, space design, brand design, packaging design, Ip design and so on. These areas continue to expand. Because I think the visual and beautiful is an unlimited and the end of the matter.
What motivates you to design in general, why did you become a designer?
I think the reason why I became a designer, this is the main kind of persistence of my own heart, then seriously to do this thing, because love can always make a thing become full of motivation, and then let people put all their feelings into it, I think it will be able to create a different design.
Did you choose to become a designer, or you were forced to become one?
I have a natural desire to be a designer, and I often give advice: Don't be forced to do something, follow your heart.
What do you design, what type of designs do you wish to design more of?
I design a lot of areas, I think design itself is cross-domain, can be extended indefinitely, we will continue to update their knowledge base and related skills to engage in related design work.
What should young designers do to become a design legend like you?
Young designers actually have more energy, more intelligence, and are able to find better designs. This time must go to the good use of their own brain, do not be bound by some inherent thinking. All lessons, like any knowledge, need to absorb the good and discard the bad. Any piece of advice is worth saving. Don't copy it, because if you do, your brain will lose its fresh energy and will never be able to develop its own brilliant design.
What distinguishes between a good designer and a great designer?
A designer can do a lot of design work, but the product he designs is not necessarily good design, and good designers, he can make the product in the realization of the foundation to more shining, I think this is very obvious thing.
What makes a good design a really good design, how do you evaluate good design?
I once saw a Japanese designer comment on what is really good design, and I was impressed by a quote. He just said that good design is like giving a rose to someone. When you put a good design into practice, society becomes a better place, and your heart becomes a better place. This beauty is not narcissism or complacency, but a gentle beauty.
What is the value of good design? Why should everyone invest in good design?
Good design can give people a lot of spiritual energy, can let people actually feel its use value, design sometimes will be some imitation or copy, or even change a color, if you want to feel the whole process of it, then you have to invest in good design, but if you don't care about design at all, totally only value in some price above some plagiarize the moral low price, then? I think this is something that a lot of people who really love life don't do. Of course, it's not that design is necessarily expensive, very routine is mainly to look at his a material, a construction of his difficulty and the designer of his hard work, we should have the value of the design, with a better investment to motivate him or return him.
What would you design and who would you design for if you had the time?
I've always wanted to be good at my own design, I don't want to copy, I don't want to be anyone, I want to be myself, even though I don't have a lot of voice or energy, but I think I just want to do some loving little things, and these little things can be seen everywhere in life, and I want to design the beautiful things in life that can make people see and smile, or these products that let people relax their unfurled eyebrows, people seem to have everything, with the advancement of technology, but the inner perfection of the beautiful, should be elusive perhaps my energy is not so much, but I believe I can do this little thing.
What is the dream project you haven’t yet had time to realize?
I haven't decided on this yet, because as far as its designers are concerned, of course, they want to present their designs one by one, but I don't seem to have any particularly grand goals. Maybe what I do is some small things in my opinion, every design, if it can be presented, if it can bring a little bit more beauty to our lives, is a wonderful thing. They are not high or low, nor big or small, of course I will try harder to do it well.
What is your secret recipe of success in design, what is your secret ingredient?
The secret to design success is to be yourself. Be Yourself fully but humbly and with all your heart.
Who are some other design masters and legends you get inspired from?
I like to see interviews with design Gurus and legends, and some of the advice I've given has really helped a lot of designers and inspired a lot from their own experiences, in addition to design masters and legends, I also like some poets, some writers, they can also give you a lot of inspiration, as if all inspiration is actually spread throughout this space, we meet some worthy people, some of their body of astigmatism will fall on our minds, this time to feel good, I think, you will have something.
What are your favorite designs by other designers, why do you like them?
Sometimes I meet a lot of designers, their designs may not look so good, but they all look normal, also very suitable for the general public, maybe when designing for the general public, sometimes they may lose their aesthetic and achieve a functional presentation, but I would like to combine beauty and function, although I'm not saying that my work is necessarily better than theirs. I believe that as a designer, there is a responsibility to combine both, a lot of people might like some low-priced designs, because they already look like the norm, even if they don't look that impressive, or they look that bright, and they don't have a moving feeling, but now that a basic task has been completed, so even a design fee that seems cheap can be accepted by most people. I've always had this feeling, it is very reasonable to pay a person for his or her service if he or she has devoted himself or herself to it, and to have the right values.
What is your greatest design, which aspects of that design makes you think it is great?
I am good at the design should be the healing style of some illustration craft or space, there have been many people told me, i think my work is very healing and the dolls I used to sell on the Internet people might go to my website and see my posts when they're in a bad mood, they said that even when I was in a bad mood, I would calm down in an instant. I always remember these words. Some of them even went away for a long time, even for decades, sometimes I even think it's been so long, but I keep these words, and even some of my clients will contact me after so long, I feel very moved, these clients even send me lovely paintbrush paints, or delicious gifts. I think it's really nice to meet people who are so friendly, thanks to the beautiful designs.
How could people improve themselves to be better designers, what did you do?
We have to learn new things, new knowledge every day, and we have to stand up for our inner banner. It doesn't mean that what you absorb is necessarily right, you have to make choices. I do this every day, we have seen many articles. If you use a reasonable method, you will see whether his views are completely correct or biased. These are all things that you need to feel for yourself, as a designer, you learn the same lesson from others but don't be influenced by some bad social trends. I think no matter what industry, my heart is the most important. If I can keep my original intention, then you can be different in the end.
How do you define design, what is design for you?
I think design is a kind of work or a way, through your ideas and your practice, to create something that makes the world a better place, that makes people happier, and a lot of things take on a state in their lives, we can make it better, or we can make our public objects more pleasing to the eye, and all that has to do with design should be a good feeling, or be able to make a difference in the world with more progress, to make our lives more convenient.
Who helped you to reach these heights, who was your biggest supporter?
There are a lot of design portals, and they all praise my work, and they set them as home page recommendations or a selection of website columns, and there are some personal fans who will always support me, in fact, I'm not the kind of person who is particularly good at promoting or paying attention to whether I have fans, because I'm not the kind of person who can talk socially at all, but if you don't talk, people will still pay attention to you, it means that maybe they are supporting you, I think, I will listen to the good voice and the bad voice.
What were the obstacles you faced before becoming a design master?
In fact, everyone will encounter various difficulties in their work, perhaps your first design work will be attacked by everyone, fortunately, I have not encountered these problems for the time being, but I will also check myself, for example, I may be careless and careless occasionally, but I will definitely write down the reasons for these mistakes after I finish this epilepsy, in this way, I will always pay attention to these aspects next time. If I just change one revision at a time, then maybe someone will make the same mistake next time, i think it is particularly important to be able to learn lessons in a timely manner.
How do you think designers should present their work?
I think designers should display their works on some official design portals, and it's a good idea to have a sense of copyright protection for your own work to participate in meaningful competitions, I mean fair and reasonable, some competitions that can determine the level of your design, rather than some bogus competition, where there are canvases or unfair judgments, or where you can submit your own awards, i think it is not up to me to determine my own design level, but should be seen by everyone. How many people like your design, how many authoritative platforms to recognize your design although we do not design for others to recognize their own, but these can be used as a reference.
What’s your next design project, what should we expect from you in future?
The future plans haven't really taken shape yet, but one thing is clear: I will always do what I love to do, and do what is nice and pleasant and may not be earth shattering, but to be able to do one loving little thing, I think they are the most meaningful.
What’s your ultimate goal as a designer?
My ultimate goal is to keep doing this little loving thing until I die with a smile on my face. I won't stop for a second. I will always love design and art.
What people expect from an esteemed designer such as yourself?
Many of my friends are very supportive, but my family are always worried about my health.
How does design help create a better society?
Design can indeed create a better society, because it not only makes the future more beautiful, but also more comfortable, more convenient, all these depend on design, if there is no design, then the pace of social progress will be slower, even he doesn't look that good. They all think that beauty and function are the same, that vases can't be changed, that they're more popular, and that designers can create new trends, he can turn ordinary things into flashes of light.
What are you currently working on that you are especially excited about?
I am currently working on a renovation of my studio, and I am very happy to be able to make it a new and better place for myself. At the same time, I have been in close contact with many of the materials in my collection, this is the happiest place I've ever been.
Which design projects gave you the most satisfaction, why?
Well, I don't have a particularly satisfying design project. I guess I'll just have to keep working on it.
What would you like to see changed in design industry in the coming years?
In fact, great changes have taken place in the design industry. For example, in the field of artificial intelligence and artificial design, many basic requirements can already be met. They seem so convenient, they can definitely replace some of the normal designers, and everything will become more intelligent, but I have also looked at some artificial layout or typography, in fact, they all use a certain algorithm, but when they change another picture, their golden ratio may produce some different matches and flaws with the picture, and these are only really good designers, which is why, maybe a good design is copied, and after changing some fonts or colors, it will become very common, so artificial intelligence can really help us, but really good design, really can inherit the design or need human to carry on.
Where do you think the design field is headed next?
The field of design should be made more explicit about future trends and the impact of technology on us, which must be good for us, even artificial intelligence, he can only make the difference between the average designer and the good designer more obvious. As a good designer, he should improve his skill of a comprehensive vertical and horizontal. It may take 10 years for each skill, and human life is so short, but if you learn each skill by heart and let them accumulate day by day, I think they will play their part.
How long does it take you to finalize a design project?
Generally speaking, the design of the project will be based on the category to determine his time, so I do not have a precise concept of time to tell you, because different design time is definitely different, we make a pre-estimate of the design to see how much time it will take to communicate with the client.
When you have a new design project, where do you start?
I'll do a variety of collections, and just like we do in brainstorming, you'll need to list a lot of keywords, a lot of different color swatches, a lot of different features and survey data, and then you put them in a series of combinations, and you put them in different arrangements, to get the best presentation, and you do a lot of actual testing to get the right data.
Do you think design sets the trends or trends set the designs?
I think the two go hand in hand. Design and trends are a hybrid product, not a sequential one, if they have to be decided, it seems a bit unfair that trends are a reflection of some design, and that design shouldn't be around trends, that design and trends are interconnected and distinct from each other.
What is the role of technology when you design?
The purpose of technology is to make design faster, to help in terms of efficiency, or to give people something to look forward to.
What kind of design software and equipment do you use in your work?
Because what we do in our daily work is actually very wide-ranging, and all the fields related to vision will be involved. Therefore, we also use more in designing software. According to different jobs, we will use different software or devices, these are not really special, like everyone according to their own needs to choose.
What is the role of the color, materials and ambient in design?
Color,materials, and other related factors, can better embody a visual effect in the design, can assist various functions, a pleasing design can not be better without these elements of vision and touch, which are auxiliary and vital elements, and which are dependent upon them, but not the determining factor, of course, in certain products, which may have a greater weight.
What do you wish people to ask about your design?
I want people to look at my designs and ask questions about what they want to know, and I'm happy to solve them, because everyone is different, there are many new sparks that can be created between people to achieve each other.
When you see a new great design or product what comes into your mind?
When I see a great design or product, I analyze the things that move me. It doesn't seem like a serious thing. It's casual, but it can give you a lot of new ideas, that is, these little things can give us a lot of new feelings, we often say that to find some inspiration is actually called inspiration, because they may be a flash of inspiration, or maybe they are feelings that you didn't have before. For designers, inspiration is priceless. We see products that appeal to our hearts, and we will never let them off the hook, good design.
Who is your ideal design partner? Do you believe in co-design?
I hope that my design partners will have some relevant matches, such as their views on things or their feelings of beauty, not to say that they should be completely consistent, but should be consistent in the big direction, in order to move forward in a coordinated way, I very much welcome young people like this to interact with me. I can also learn a lot from him. I think the strength of the team must be greater than one person, one person may also be able to complete a great design, but he will definitely spend more time and energy working as a team, so to be able to build a good design team, so it's very important for a design company to have a good design team. You don't need an independent designer, you need an integrated design team to do the work of the company.
Which people you interacted had the most influence on your design?
I think I can learn a lot from everyone, for design, a lot of people, they will give some good advice or opinion.
Which books you read had the most effect on your design?
In terms of inspiration and books, I really like design books, especially design magazines, which are usually quicker to present some good design than design books, or fashion, some popular trends, if you want to know them quickly, you can look at some magazines, if you need to look at some established, to be able to have a final conclusion of this knowledge over a long period of time to study, you can read some design books, but I do not particularly recommend to see which one, because these books are too many, there is really no way to go one by one ranking, because really maybe I found a good, but there will be better, in this respect we do not have to seriously, as long as you have read, you will absorb these knowledge, that is good.
How did you develop your skills as a master designer?
Know your own path, go on firmly, to master the basic skills skillfully, but also to their own thinking of a continuous training, if only stay at the technical level, then it may stay in one phase and not be able to move forward. It is very important for the whole design to grasp one thing from the whole.
Irrelative of time and space, who you would want to meet, talk and discuss with?
If it had nothing to do with time and space, I would of course like to communicate and discuss with beautiful people who have excellent ideas. It would be a wonderful thing. There are so many such people in the world, they are like celestial beings to me.
How do you feel about all the awards and recognition you had, is it hard to be famous?
Uh, I have won many awards since I started my career. Since College, I have won many large-scale awards all over the country. There are probably quite a few, big and small, that I feel the reason for participating in these competitions, not so that someone would approve of you, but as a way to test yourself. So if I'm going to a contest, I'm not going to ask for votes, I'm not even going to share it with anyone. Maybe I'm not thinking this way, but I just want to test myself, i didn't want this to cause any repercussions. If I can win the prize, it may mean that at this stage my design is of value. Then I will continue to do it better. If I say it has frequent reactions, that means it still has a lot of problems. Well, I believe that some authoritative institutions can give me the score I want. I think it is wrong to hold Chen Ming's idea, although there is an old saying that a soldier who doesn't want to be a general is not a good soldier, I still think it's good to be famous, but don't do anything to be famous, if it's true that the difficulty is related to the effort you put in, if it's true that the ease of doing something doesn't necessarily lead to some satisfactory achievement, then it's not true, if you actually took the time, he would turn into something shiny like a gemstone, even if invisible, and at some point he would amaze the world.
What is your favorite color, place, food, season, thing and brand?
My favorite color should be white, because I think white is a sacred color, and on white it can produce a variety of colors, white is like a foil, can make other colors more beautiful, so white in my life is the most common color, and even my clothing, my shoes are mainly white, i would probably go for lighter colors in my designs, too. My favorite place, I would like some of the European countries with a national style of design, such as Italy, Milan, Paris, and so on. If it is in China, I also like to go to some places with characteristic style to feel the local humanities, they will give me some new feelings. China has a number of worthwhile to visit some of the characteristics of the landscape, which will actually become your hands of the beautiful colors or design. My favorite season is autumn. There will be sweet-scented Osmanthus I like, it tastes like a very delicate girl, and this season is very short, he may exist in the four seasons, let me feel the shortest, but he is feeling the air is very fresh, the sky seems very far away, everything is just right. Because I am a food lover, I have no way to choose the number 1 in my heart, I will eat anything that is delicious, as long as they are not strange looking or strange, I think I will be willing to try. I like the things I like those look very lovely, very simple and very good things, a little thing I feel very moved. I like some of the brands of Japanese design brands, I quite like, especially some of the forest or full of children's brand, or some small, with some folk customs brand, I will like very much.
Please tell us a little memoir, a funny thing you had experienced as a designer?
I think being a designer is really a good job, and he will experience a lot of interesting things, but being a designer is your first choice, not because it's fun or because it pays second, we have to figure out if you really love this job, and then just do it and stick to it.
What makes your day great as a designer, how do you motivate yourself?
There is so much design can do, and it can be infinitely divergent, in space and time, he can not be so constrained. As long as you have a good idea, and you're willing to take the time to present it, there are good teams out there that will find you and invest in you. Don't live aimlessly, cherish your time, cherish your inspiration. Inspiration is everywhere, and people tend to care about what they are interested in. In fact, everything will give you feelings, these feelings are precious. Don't focus so much on where to look, but on training yourself to feel.
When you were a little child, was it obvious that you would become a great designer?
When I was a kid, I loved to draw, to mix materials, to make things. I think I like nice things.
What do you think about future; what do you see will happen in thousand years from now?
I'm not a fortune teller, I really can't predict the future, but the future will be better. Perhaps some people are not very confident about this, they feel that the development of society will cause more problems. But I still think there's a way to fix it. It'll all work out in the end. I don't know what will happen after 1000 years, I just hope the world will develop with love and peace, even if one day we may not live on the earth, we will go to another planet, it's not impossible. Of course 1,000 years from now people will think differently from us, there will be all kinds of new jobs, and designers will no longer be called designers, and there will be other names to replace them, if you want to imagine it, you can even write a book about it, which I think is really a very big divergent topic, and there's really an infinite amount of content to come out.
Please tell us anything you wish your fans to know about you, your design and anything else?
I'm an illustrator, a visual designer, and a craftsman. I'm not much of a talker. I guess I'm more of an inner person. My parents always thought I would have a social disorder, but maybe it was because I was so closed off that sometimes the mental side became more obvious. I tend to focus on something that goes to the heart of the person, not just to explain the concept from the material, or to sell a product, but the pure moving part behind it. Because I think that when you give the world a real feeling, the world will return it with its own love. I have a lot of supportive people, some of them over 10 years, who have been a source of strength and inspiration for me to keep my style. There are many types of design that we do. For example, we have art direction content, online teaching, design thinking and aesthetic cultivation of some of the content. We do brand design, interactive design, product packaging, photography, cultural publicity, fashion IP, space design. Because the design is a fusion platform, the reason why we do the work is also based on this large fusion to continue to diverge. Some people may feel that doing more is not as good as doing better, but I would say that we want to do the best we can in every field we can. That's our goal.

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join & Start Promoting Your Design Worldwide.

Create an Account