Nostalgia Perfumery Store by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2020
Nostalgia Perfumery Store
Client: Gold Apple
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #102233The Design
About Nostalgia Perfumery Store
The industrial landscapes of the 1960-1970s inspired this project. The metal structures made of hot-rolled steel create a realistic intonation of anti-utopia. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. Open technical communications, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
The Recognition
About the Silver A' Design Award
Nostalgia Perfumery Store is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Nostalgia Perfumery Store is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Nostalgia Perfumery Store is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Retail Interior Design Services
We transform commercial spaces into compelling environments that attract customers and elevate brands. With over 25 years of architectural expertise and multiple international design awards, our bureau specializes in creating distinctive retail interiors that balance industrial authenticity with modern functionality.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The industrial landscapes of the 1960-1970s inspired this project. The metal structures, open technical communications, rusty profiled sheet of old fences, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
What has been your main focus in designing this work? Especially what did you want to achieve?
The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor.
How long did it take you to design this particular concept?
It took seven months to create the concept and build it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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