Silver Packaging Design · 2020
Mau Waxed Perfume
by Moe Nakagawa
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Moe Nakagawa
- Estimated Number of Design Views: 27,481
- Verification code 0A85F8ABD3 · Verify this award
About Mau Waxed Perfume
Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.
Press Kit
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Image Credits
- Moe Nakagawa(all)
Colors of Mau Waxed Perfume
Get Mau Waxed Perfume
Japanese-Inspired Packaging Design Services
We specialize in creating elegant packaging solutions that blend traditional Japanese aesthetics with modern functionality. Our award-winning approach combines watercolor artistry, sustainable materials, and cultural sensitivity to craft packaging that tells your brand's unique story.
G0E3 ShopDesign Interview about Mau Waxed Perfume
The theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese. Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Expanding the potential of perfume with waxed perfume. In addition, we focused on how to express the characteristic of waxed perfume, the fragrance spreads softly , in the package.
It is not commissioned. I thought that by incorporating what I noticed in my life into my design, I could create a connection between my ability and sense and society.
It is influenced by the Japanese traditional watercolor technique and the delicate craft that I saw in the Washi workshop I visited when I was a student. The rough texture of Japanese paper was also a hint of the design. At that time, I learned about the fact that there are fewer washi craft centers in Japan, and I was wondering if I could make some kind of product.
Those who have had negative feelings about perfume. People who want to enjoy the fragrance freely.
This work’s theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese.
A lot of drawing paper, paints, and prototype models made of paper. Of cause I used illustrator too, but there were a lot of physical work. In particular, I wrote many pages of watercolors by hand and then selected the most suitable pattern to product.
It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
As it is a concept design and not commercialized, I wanted a chance to present my idea to the world