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Zao Li's Rongxin Zhongliang Sales Center presents a masterful study in vertical spatial drama, where the eye is immediately drawn upward along a luminous central axis defined by an extraordinary suspe
Zao Li's Rongxin Zhongliang Sales Center presents a luminous double-height interior space governed by sweeping curvilinear geometries that establish continuous fluid movement throughout the vertical a
Luminous neutrality defines this symmetrically conceived interior where warm ivory tones dominate the expansive horizontal composition, establishing a serene spatial envelope that reads as both sanctu
Expansive floor-to-ceiling fenestration floods this sophisticated interior with diffused natural illumination, establishing a luminous high-key tonal register dominated by pristine whites, soft warm g
Captured from a low-angle vantage point that emphasizes vertical ascent and spatial drama, this architectural interior photograph reveals Zao Li's Rongxin Zhongliang Sales Center through a composition

TCC Design

Gold Interior Space and Exhibition Design · 2021

Rongxin Zhongliang Sales Center

by Jason Shen

  • A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2021
  • CLIENT: TCC Design
  • Estimated Number of Design Views: 23,140
  • Verification code 0038B2FEDE · Verify this award
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About Rongxin Zhongliang Sales Center

Rongxin Zhongliang is a sales center located in Wenzhou, Zhejiang Province, China. The interior covers an area of 509 square meters. Large glass surfaces connect the indoor space with the outdoor landscape and bring natural light and shadow inside. The arrangement of the column grid improves the scale and openness of the space. An art installation is placed near the stair as a focal point. Materials include black and white root marble, imitation Carrara white marble brick, brushed imitation copper stainless steel and oak wood finish. The design expresses modern Oriental aesthetics.

Rongxin Zhongliang Sales Center by Zao Li may be understood as a distinguished contribution to contemporary commercial architecture that transcends conventional transactional space to create an environment of profound aesthetic contemplation. The design appears to draw upon traditions of sacred architecture, translating the luminous volumes and processional sequences found in both Eastern and Western religious buildings into a secular context that nonetheless maintains spiritual resonance. The commanding ceiling installation, seemingly composed of countless suspended elements suggesting natural forms such as falling petals or leaves, introduces organic poetry into the geometric architectural framework, creating a dialogue between controlled architectural order and the apparent randomness of nature. This tension between precision and organic flow demonstrates sophisticated compositional intelligence, inviting viewers to experience the space as both orderly sanctuary and dynamic natural phenomenon. The monochromatic palette, ranging from pristine whites through sophisticated grays to the dramatic black floor plane, establishes visual coherence while allowing subtle material variations to provide textural richness. The repeated arched niches create rhythmic punctuation along the lateral walls, their soft illumination producing an almost processional experience as one moves through the space. At the composition's terminus, the architectural model display serves both functional purpose and symbolic function, presenting future development as object of contemplation rather than mere commercial proposition. The spiral staircase glimpsed beyond adds sculptural dynamism and suggests vertical circulation as experiential journey. Viewers might consider how this space transforms commercial activity into ceremonial experience, and what such transformation suggests about contemporary relationships between commerce, aesthetics, and spiritual aspiration in architectural practice.

Press Kit

Unique Properties
At its 19th National Congress, the Party established the position in history of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and mapped out an inspiring blueprint and a program of action for securing a decisive victory in building a moderately prosperous society in all respects and for striving for the success of socialism with Chinese characteristics for a new era.
Dimensions & Packaging
It covers an area of 509 square meters.
Tags
Nature, humanity, sense of life, interesting
Production Technology
Material contains black and white root marble, imitation carrara white marble brick, brushed imitation copper stainless steel, oak wood finish and so on.
Design Challenge
Developers want to indoor and outdoor environment of language to communicate better, used in large area be born glass, on the spatial structure optimization, should not only reflects the sense of scale, also carried on the strict control on the floors, in based on constant communication to optimize construction costs, concise fashion sense, good control on material and color, we finally achieve the desired effect.
Project Duration
The project started in April 2020 in Wenzhou, Zhejiang Province and finished in July 2020.
Operation Flow
New space will let go of all, the use of the be born glass, to the introduction of the landscape, in indoor visual light and shadow is nature gives us the best artistic conception, through the column grid of permutation and combination, improve the quality of space scale and the feeling of feeling, space more freedom in the connotation, the location of the stair to art device, through the art form to have an emotional communication between people.
Research
Contemporary art, with light and shadow interlaced, simple fashion, the modern Oriental aesthetics exchange space is created like this.
Inspiration
This is of great immediate significance and far-reaching historical significance. All regions and all government departments have strengthened their consciousness of the need to maintain political integrity, think in big-picture terms, follow the leadership core, and keep in alignment. The new development philosophy has been thoroughly acted upon, the 12th Five-Year Plan has been fully completed, and implementation of the 13th Five-Year Plan has seen smooth progress.
Image Credits
Credits belong to Jason Shen.
Patents
Copyrights belong to Jason Shen, 2020.

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Commercial Interior Design Services

We create sophisticated commercial interiors that blend modern Oriental aesthetics with contemporary functionality. Our expertise spans sales centers, hospitality spaces, and real estate showrooms, transforming architectural visions into immersive environments that captivate and inspire visitors.

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