Iron Packaging Design · 2021
Mijia Toothbrush Packaging
by Xiaomi
- A' Design Award 2021 Iron Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Xiaomi
- Estimated Number of Design Views: 14,036
- Verification code 4983BBA523 · Verify this award
About Mijia Toothbrush Packaging
Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.
Press Kit
- Unique Properties
- For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
- Dimensions & Packaging
- Width252mm x Depth43.5mm x Height241mm
- Tags
- packaging, toothbrush, blue, bas relief, electrionic
- Production Technology
- The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
- Design Challenge
- There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
- Project Duration
- February 2020 Bejing and finished in May in Beijing, China.
- Operation Flow
- The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
- Research
- The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
- Inspiration
- Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
- Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang - Patents
- Copyrights belong to Xiaomi, 2021