Gold Car and Land Based Motor Vehicles Design · 2021
Qoros 7 SUV Model
by Fengyou Gong
- A' Design Award 2021 Gold Winner in Car and Land Based Motor Vehicles Design
- Awarded April 15, 2021
- CLIENT: Baoneng Chuangku Automobile Design Co., Ltd.
- Estimated Number of Design Views: 70,150
- Verification code 0ADA56172D · Verify this award
About Qoros 7 SUV Model
Qoros 7 is a sport utility vehicle shaped by the Qubic Aesthetics design language. Square forms are applied to the front, the rear and the interior, giving the vehicle a wide and recognizable appearance. The body structure uses ultra-high strength steel and lightweight aluminum to support the safety of passengers and pedestrians. The interior follows a T-shaped layout with two digital screens and a built-in voice assistant. The seats are ergonomic and adjustable, and the large baggage compartment serves the loading needs of family travel.
Baoneng Chuangku Automobile Design's Qoros 7 SUV Model exemplifies the sophisticated evolution of contemporary crossover design, presenting a compelling synthesis of dynamic athleticism and refined elegance that speaks to the aspirations of discerning automotive enthusiasts. The design team appears to have drawn upon established principles of automotive sculpture while introducing fresh interpretations of proportion and surface treatment that distinguish this vehicle within its competitive segment. Technical accomplishment manifests throughout the composition, from the precisely resolved intersection of the bold grille with the flowing hood surfacing to the seamless integration of functional lighting elements within an expressive frontal graphic. The chromatic selection of a commanding red finish demonstrates acute understanding of how color amplifies sculptural form, with the saturated hue accentuating every subtle crown and character line while projecting confidence and vitality. One might observe how the designers have balanced visual mass between the substantial lower body with its protective cladding and the more refined greenhouse proportions above, creating a stance that suggests both capability and agility. The honeycomb grille texture introduces a contemporary technological aesthetic while maintaining visual cohesion with the smooth body surfaces surrounding it, demonstrating skilled navigation between detail complexity and holistic harmony. Iconographic references to automotive traditions of performance and prestige seem evident in the aggressive headlamp graphics and muscular wheel arch volumes, yet these familiar elements receive fresh interpretation through refined execution and proportional adjustments. Viewers might contemplate how this design balances the practical requirements of modern mobility with the emotional aspirations that have always driven automotive culture forward.
Press Kit
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
Colors of Qoros 7 SUV Model
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