Gold Computer Graphics, 3D Modeling, Texturing, and Rendering Design · 2021
Kallucci Boot 3D Key Art
- A' Design Award 2021 Gold Winner in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Awarded April 15, 2021
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 73,260
- Verification code 759FC5C243 · Verify this award
About Kallucci Boot 3D Key Art
The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.
Situated within the contemporary discourse of digital product visualization, this remarkable three-dimensional key art demonstrates the sophisticated intersection of technical mastery and commercial communication that defines excellence in rendered imagery, the work presenting a pair of tactical boots with such photorealistic conviction that the boundary between digital creation and physical photography dissolves entirely, inviting contemplation of how virtual craftsmanship now rivals and perhaps surpasses traditional product documentation in its capacity for controlled perfection and atmospheric storytelling, the artist has composed the scene with deliberate attention to the aspirational narratives surrounding outdoor footwear, positioning the boots upon raw geological formations that evoke wilderness adventure and rugged capability while the crystalline accents introduce an element of discovered treasure or natural wonder that elevates the commercial object into something approaching the talismanic, the technical achievement evidenced in the material differentiation deserves particular recognition as the eye travels across surfaces that convincingly suggest nubuck leather's soft nap, breathable mesh textile's woven structure, and vulcanized rubber's industrial resilience, each rendered with appropriate light absorption and reflection characteristics that demonstrate deep understanding of physical material behavior, the chromatic restraint of the earth-toned palette against the mysterious deep green background creates visual hierarchy that centers attention upon the product while the warm metallic accents of both hardware and crystal formations provide rhythm and luxury coding, the lighting design balances revelation with atmosphere, providing sufficient illumination to communicate product features while maintaining the moody environmental suggestion that transforms straightforward documentation into evocative brand storytelling, viewers might consider how such imagery shapes desire and communicates value propositions that transcend mere functional description, speaking instead to identity aspirations and lifestyle narratives that contemporary consumers seek in their material choices.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Colors of Kallucci Boot 3D Key Art
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G0E2 ShopGrand Interview about Kallucci Boot 3D Key Art
Due the strong caracteristic of the rock we can bring the main aspect of the product, the durability, at the same time we use the product on a environment that resembles the environmente which it's made for. The crystals bring atention the the break of the silhouette and the colors, that's stands out.
It's very hard to resemble the real product without the use of the scanning. The hardest part it's to not make look like a CAD file, and find the best balance between realism and perfection. The experience helped a lot to understand what are the aspects that are important to keep and what things we can correct, like we usualy do on photo retouch.
I always use this strategy to convey the ideal feeling to customers. I believe that the image need to be self explanatory at some point, even if the concept is something more abstract. The complex thing is to understand how far we can go on the idea, without leaving the produc visualization aside.
The idea was to use a element to break out the silhouette, in contrast with the rocks, attracting the views to see the whole image. At the same time they direct the look to the product.
These are two complex disciplines apart, about the product itself it's more about understanding how the product is made and the behavior of each material, like leather, rubber and etc. About the concept is more about searching for references and composition study.
I had many years working as Art Director in local agencies, so it helped me to understand how to use certain elements and visual choices to make the product stand out for the specific client that i need to reach, not leaving the product visualization aside.
I had a lot of photograpy experience, while working on design studios. So this working background made me understand better the lights and also the best lens to use on each situation. On this case i wanted to use a more dramatic light on the concept. On the textures i was focused on mimic the real world materials, without deviations.
I usually try to understand the media that the work will be used mostly, do it leads to chose between a more comples or less complex visuals, and how much time the customer have on each media to absorv the information. O this case i wanted a more straight forward concept.
It was very good, a lot of repercussion, a lot of people started to get the work as reference and reach me out for doing something for their brands, leading to new works.
I think that the footwear industry have benefited a lot for the use of 3D images, it makes everything possible. With the use of the 3D you have more lot control over the product aspect and since it's done it's easier to produce new stuff. And will still be used for a long time, even with the AI, because the AI at this moment can't replicate the product exactly as it is in real word.