Bronze Packaging Design · 2022
C Cell Vitality Mineral Water Packaging
by Tiger Pan
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Shenzhen Tasly Industrial Co., Ltd.
- Estimated Number of Design Views: 17,146
- Verification code F03DA2EB2E · Verify this award
About C Cell Vitality Mineral Water Packaging
C Cell Vitality is a packaging design for bottled mineral water. The natural texture of the source landscape is translated into an orderly three-dimensional composition of convex and concave forms on the bottle body. The surface has a soft touch that increases friction and improves the stability of the hand grip. The stable structure allows the use of thinner PET material, which saves cost and reduces the amount of plastic. The blue color refers to the mountain lake at the water source. The bottle measures 63.3 mm in width, 63.3 mm in depth and 207 mm in height.
Press Kit
- Unique Properties
- The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
- Dimensions & Packaging
- Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
- Tags
- C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
- Production Technology
- A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
- Design Challenge
- How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Operation Flow
- We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Research
- There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
- Inspiration
- Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan