Silver Graphics, Illustration and Visual Communication Design · 2022
Audio Technica Excellence Poster
by Ligh.
- A' Design Award 2022 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Audio-Technica
- Estimated Number of Design Views: 38,330
- Verification code 24CC124325 · Verify this award
About Audio Technica Excellence Poster
Audio Technica Excellence is a poster series created for an audio equipment brand. The design places natural grass and seeds beside the precise mechanical parts of audio products. Both elements are arranged flat, so their shapes and fine colors can be compared in detail. All images were composed from photographs taken for the project. The texture refers to an old handwritten vegetation picture book, a choice made because the brand's products are analogue. The posters present sound as a natural part of human life.
Press Kit
- Unique Properties
- Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
- Inspiration
- When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.