Gold Packaging Design · 2022
Ucon Natural Mineral Water
by Chi Forest
- A' Design Award 2022 Gold Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Ucon
- Estimated Number of Design Views: 49,219
- Verification code 85F3E2A4EF · Verify this award
About Ucon Natural Mineral Water
Ucon is a bottle design for natural mineral water. The upper part of the bottle takes stone as the main visual symbol, while the lower part uses a faceted ore form based on a parametric triangular surface. The two parts create contrast and remain harmonious as a whole. The cut edges are kept smooth to give a comfortable grip. The label is printed with water-based ink to reduce emissions from the printing process, and a pearlized film shows black rock, white dot and gold stripe textures. The bottle measures 64 by 64 by 220 millimeters.
Chi Forest's Ucon Natural Mineral Water packaging presents a distinguished contribution to contemporary beverage design, synthesizing East Asian calligraphic traditions with Western geometric luxury aesthetics in a harmonious visual dialogue. The tripartite presentation format—revealing front, side, and back label orientations—demonstrates thoughtful consideration for comprehensive brand storytelling, allowing viewers to appreciate the complete identity system within a single composed image. The design achieves particular distinction through its bold integration of expressive brushwork typography, where confident ink strokes form characters with the spontaneous energy of traditional calligraphy, against the precise geometric architecture of the diamond-cut glass base. This dialogue between organic gestural mark-making and crystalline mathematical form suggests a philosophical meditation on the relationship between natural sources and refined presentation, between origin and delivery. The gold banding functions both as decorative element and structural punctuation, creating visual rhythm across the composition while encoding premium positioning through precious metal association. The faceted lower portion represents exceptional consideration for tactile engagement and light interaction, transforming a utilitarian vessel into an object of visual contemplation whose appearance shifts with viewing angle and ambient illumination. The restrained chromatic approach—predominantly transparent, white, black, and gold—demonstrates sophisticated understanding of luxury visual codes while maintaining clarity and legibility for practical function. The typography system reveals careful hierarchical organization, balancing expressive brand identity with necessary informational content across different label panels. This packaging design invites consideration of how contemporary design practice might honor cultural heritage while serving commercial function, and how material choices communicate values of purity, quality, and thoughtful craftsmanship.
Press Kit
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486