Iron Website and Web Design · 2022
KGI Bank Website Redesign
- A' Design Award 2022 Iron Winner in Website and Web Design
- Awarded April 15, 2022
- CLIENT: frog Singapore
- Estimated Number of Design Views: 14,944
- Verification code 348FE9D38C · Verify this award
About KGI Bank Website Redesign
KGI Bank is a responsive website designed for a bank that includes four subsidiaries. The website presents corporate and retail information within one unified experience. A simplified visual concept allows customers to discover the different facets of the bank layer by layer. Micro animations add emotional engagement to common interactions. Calls to action and commonly used tools are placed nearby to support the next step. Enhanced navigation gives subtle guidance between the subsidiary sections. The user interface was designed in Figma.
Press Kit
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Image Credits
- frog Singapore, 2022