Silver Print and Published Media Design · 2022
The Tridea Project Book
- A' Design Award 2022 Silver Winner in Print and Published Media Design
- Awarded April 15, 2022
- CLIENT: Lisa Winstanley
- Estimated Number of Design Views: 52,715
- Verification code E8221EFAE5 · Verify this award
About The Tridea Project Book
This book, The Tridea Project: Culturally Diverse Co-Creation, documents the brand's conception and its subsequent evolution. The content consists of three chapters, first an overview of the project and its creator. Second a detailed brand guidelines and thirdly a visual essay, discussing the brand values of inclusion and diversity, both of which have been pivotal factors to this 4 year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project values.
Within the distinguished tradition of contemporary editorial and publication design, Lisa Winstanley's The Tridea Project Book emerges as a refined exemplar of thoughtful visual communication that bridges conceptual depth with material elegance. The work demonstrates sophisticated understanding of color psychology and chromatic relationships, deploying a deep violet ground that historically connotes creativity, contemplation, and distinction, while the blush-pink environmental setting provides complementary warmth that elevates the presentation beyond mere documentation into aesthetic experience. The typographic treatment reveals particular conceptual intelligence, with the title's deliberate fragmentation across three hyphenated lines creating visual rhythm while perhaps suggesting the constructive, iterative nature of the project's methodology or the triadic organizational structure implied by the name itself. The rose-gold metallic foil application demonstrates technical accomplishment in print production, achieving sufficient legibility against the saturated ground while contributing material preciousness appropriate to a significant creative endeavor. The decision to photograph the publication with human hands engaged in the act of opening represents strategic visual communication, transforming static object into dynamic invitation, suggesting the work's designed purpose as something to be actively engaged rather than passively observed. The layered revelation of interior pages hints at substantive content within, including what appears to be documentary photography that grounds conceptual frameworks in tangible reality. The overall composition achieves elegant balance between geometric precision of the designed object and organic humanity of hands in contact with it, perhaps reflecting the publication's own negotiation between systematic methodology and human-centered outcomes. Viewers might consider how the material choices and presentation strategies communicate values of craftsmanship, intentionality, and elevated creative practice that extend beyond the publication's textual content into its very physical presence.
Press Kit
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Dimensions & Packaging
- The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright - Tags
- Book, Design, Collaboration, Co-creation, Ethical
- Production Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Design Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Project Duration
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Operation Flow
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Image Credits
- Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian - Patents
- Not applicable
Colors of The Tridea Project Book
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