Silver Graphics, Illustration and Visual Communication Design · 2023
Gensyn Intellectual Property Logo Design
by Gu Jin
- A' Design Award 2023 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 33,683
- Verification code FB18431FB1 · Verify this award
About Gensyn Intellectual Property Logo Design
Gensyn Intellectual Property is a logo created for an intellectual property consulting company. The mark is abstractly developed from the letter G, the initial of the company name. The form is composed of a left and a right abstract single quotation mark, which refer to clear communication and consultation between the company and its clients. The overall shape also recalls a shield, indicating the protection of intellectual property. The outline follows that of a traditional Chinese seal. Blue is used to suggest steady development.
Press Kit
- Unique Properties
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- Tags
- Logo, Brand, Visual, Gensyn
- Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- Project Duration
- It took one month to complete the design in Beijing, China
- Operation Flow
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- Research
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- Inspiration
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.