Bronze Packaging Design · 2023
Korea 195 Grapefruit Biscuit Snacks Packaging
by Jian Sun
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Sun Design
- Estimated Number of Design Views: 13,833
- Verification code 22BA7C6935 · Verify this award
About Korea 195 Grapefruit Biscuit Snacks Packaging
Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.
Press Kit
- Unique Properties
- Korean pomelo can not be directly used for practical purposes, but only for deep processing. Because it has good economic value. A large amount of vitamin C and various trace elements are beneficial to human health. The design concept of packaging is environmental protection. This package reflects the traditional culture of South Korea. A little girl sat on the swing under the pomelo tree, with a sweet smile on her face.
- Dimensions & Packaging
- W140 × H210 × The portrait of D40 little girl swaying under the pomelo tree is vividly illustrated with happy expression. The designer realized that pomelo biscuits are suitable for different people. Each design is embedded with the culture, experience and background of Happy Grapefruit, and tells a unique story. It helps to establish emotional connection and resonance with customers. The inner box is ingeniously designed as a real small box of grapefruit biscuits, and the illustrations are specially placed in the grooves of grapefruit and grapefruit to encourage open imagination.
- Tags
- #Korea 195 Grapefruit Biscuit Packaging ，#packagedesign，#brandingdesign，#logodesign，
- Production Technology
- 195 Grapefruit biscuits are made of environment-friendly paper. Packaging not only uses environment-friendly and recyclable materials, but also resonates with consumers at the same frequency, profoundly affecting and influencing consumers' environment-friendly, sustainable development, environment-friendly lifestyle and consumption mode. Establish a good image of focusing on the environment in the market. Through the application of environmental protection packaging, we can not only protect the environment, but also prevent human diseases.
- Design Challenge
- The main challenge to create Korean 195 grapefruit biscuit packaging is to create such unique, simple and environment-friendly things, which will make Korean 195 grapefruit biscuit and biscuit market pay attention to natural health. These materials must be absolutely environment-friendly, and be used in white craft, natural paper and sculpture with simple precision. At the same time, they should be any purchaser of the taste of this most common product and a meaningful experience for environmental protection. The challenge of integrating art, environmental protection, craft and design into one creation.
- Project Duration
- November 30, 2021 Korea
- Operation Flow
- 195 The pomelo biscuit is hollowed out with pomelo. It has the character of a little girl swinging under the pomelo tree, which is both happy and romantic in Korea. Packaging innovation looks like a small innovation, but it actually has a profound impact on customer value, industry development and sustainable development.
- Research
- The merchants began to make articles on the packing boxes crazily. Now we limit excessive packaging, and the price will naturally fall. More importantly, environment-friendly packaging is conducive to protecting the natural environment and avoiding damage to the environment caused by waste. Some chemical components contained in packaging materials may have a certain impact on the surrounding environment. Environmental protection packaging and strict control of packaging materials can avoid adverse effects of waste on the environment.
- Inspiration
- The bread of "195 Grapefruit Biscuit" is made of natural yeast. For those who worry about their health, they can eat at ease. The design also includes a picture of a little girl swinging under a grapefruit tree, which is both cheerful and romantic in Korea. It creates a retro style. Each design incorporates the culture, experience and background of Happy Grapefruit, which reminds customers of the long history of this grapefruit brand.
- Image Credits
- Sun Jian (Picture Picture) (Product Picture)
- Patents
- Copyright Sun Design
Colors of Korea 195 Grapefruit Biscuit Snacks Packaging
Design Interview about Korea 195 Grapefruit Biscuit Snacks Packaging
The design of this grapefruit biscuit. The main idea is environmental protection, as packaging is now excessive. Therefore, I wanted to promote the understanding and awareness of packaging through the concept of environmental protection, and also, the whole inspiration is through a traditional Korean culture. The design concept was extracted from the traditional Korean culture.
I am more interested in the future development of design. The direction is in the combination of futurism and realism to produce a new futurism, this is one of my ideas.
This is a product that we are working hard to promote to all consumers. To get more recognition is our priority at this stage after the award.
In thinking about it, it will take a lot of time in. And the execution of the design, we have a very short time, it doesn't take too long, we can have the initial design done in about three days.
This particular concept of design is to help give the product a new cultural identity and inspiration, a form of artistic expression inspired by tradition, to better integrate the consumer with traditional culture and to better spread and pass on this beautiful heritage. Cultural heritage.
At the moment, this brand is just starting to do, and then it is also in the promotion stage of the market, if there are more people willing to work for this work. If more people want to get the right to use the product, it is possible. I am able to negotiate with people to jointly promote this product in a better way.
At an early stage, I felt that designers should have their own social responsibility. Nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs.
Well. Well, at an early stage, I think designers should have their own social responsibility, but nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs, then I think we should pay more attention to the social environment, and environmental protection.
The target group of this product. The target group is suitable for all ages, because there are no additives and the biscuits are naturally formed through fermentation.
I worked in one of the biggest advertising agencies in Japan. I used to work in one of the biggest advertising agencies in Japan, and I think what I feel very strongly about is the promotion and popularization of the concept of environmental protection, so it has a great influence on my later creation and later design.
The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
The name of the product is easy to understand and mainly reflects the characteristics of the product and the brand.
The whole design was done by hand from design to prototype, using 3D software, graphic software and manual production to complete the design.
The most unique aspect, when we choose this environmentally friendly material, we have to consider not only its environmental protection, but also its practicality, and then consider its wear resistance, and then easy to clean such a material.
The grinding and cutting technique with foil stamping, and the chart of this environmentally friendly concept, make up this whole. design and. The production of such a process, that in the process, the technical requirements of this is to be more refined
The entire Korean premium market was studied with in-depth understanding, and then and the study of the market ah. As well as a study of the traditional culture of Korean yuzu, and then through a number of academic journals.
There are not many choices of materials, because environmentally friendly materials can be used as packaging. Secondly, it is very difficult to handle the edges as a die-cut.
I think the first thing I want to say is that through this international competition, the design competition can help the brand to be more known and recognized by people, and also to make the product recognized by the industry.
Grand Interview about Korea 195 Grapefruit Biscuit Snacks Packaging
The design of the 195 Grapefruit Biscuit packaging was inspired by traditional Korean imagery, with the little girl swinging under the pomelo tree symbolizing joy, nostalgia, and cultural connection. This evokes a sense of happiness and tradition, creating an emotional link to the product that resonates with both older and younger generations.
We focused on using eco-friendly materials that still maintained the product's freshness, such as biodegradable packaging and natural inks. This allowed us to create a visually appealing design while ensuring the packaging aligned with sustainability goals, balancing both environmental impact and product protection.
We wanted to honor Korean heritage and create a deeper connection with consumers by incorporating traditional cultural elements. The image of the little girl swinging under the pomelo tree reflects the innocence and joy of Korean traditions, enhancing the brand storytelling by connecting the product to the rich cultural history of Korea.
The Bronze A' Design Award has encouraged us to continue pushing creative boundaries while balancing innovation with cultural authenticity. It has reinforced the importance of thoughtful, story-driven design, and we now approach future projects with even greater confidence in integrating cultural elements and sustainability into our packaging concepts.
The emotional resonance of the Korea 195 Grapefruit Biscuit Snacks Packaging lies in its blend of nostalgia and modern appeal. The traditional imagery of the swinging girl under the pomelo tree connects with consumers' cultural memories, while the clean, contemporary design meets modern aesthetics. This combination bridges the gap, making the product feel both familiar and fresh, appealing to both older generations and younger, design-conscious consumers.
Creating the innovative grooves and hollowed-out sections was a technical challenge, as we had to ensure the packaging remained sturdy and protective. We carefully balanced the structural integrity with the aesthetic design, using durable yet lightweight materials. The hollow sections were designed with precision to avoid compromising the product’s freshness while adding a unique, visually appealing touch.
The Korea 195 Grapefruit Biscuit Snacks Packaging reflects a growing awareness of sustainability in the Asian market. By using eco-friendly materials and emphasizing environmental responsibility, the design aligns with consumers' increasing demand for products that are both culturally rich and environmentally conscious, showing a shift toward more sustainable packaging choices.
The illustrations, particularly the little girl swinging under the pomelo tree, tell a story of joy, tradition, and connection to nature. They reflect the cultural heritage of Korea, where nature and innocence are cherished. This imagery ties back to the brand’s roots in Korean traditions, emphasizing a nostalgic and emotional bond with the product while honoring its heritage.
Market research revealed that consumers are increasingly drawn to products that combine cultural authenticity with modern values, such as sustainability. We found that younger consumers are particularly interested in eco-friendly packaging, while older generations appreciate traditional elements. This informed our decision to blend traditional Korean imagery with environmentally conscious materials, creating a design that appeals to both cultural pride and contemporary eco-awareness.
The success of the Korea 195 Grapefruit Biscuit Snacks Packaging sets a precedent for integrating cultural heritage with sustainable practices. It shows that consumers in the Asian market value both eco-consciousness and traditional storytelling. This design may inspire other brands to adopt similar approaches, blending sustainability with cultural elements to create more meaningful, environmentally-friendly packaging.