Silver Interior Space and Exhibition Design · 2023
Changsha Fundoland Entertainment Complex
by Xiang Li
- A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2023
- CLIENT: X+Living
- Estimated Number of Design Views: 24,985
- Verification code D5F0C52364 · Verify this award
About Changsha Fundoland Entertainment Complex
Changsha Fundoland is an entertainment complex located in Changsha, China. The interior covers over 4,500 square meters and holds more than ten entertainment zones, including restaurants, a pub, a live music venue, a bowling alley and karaoke rooms. A 60 meter corridor shaped like a tunnel forms the main route and avoids the fixed columns of the building. Entertainment areas are placed on both sides of the corridor to improve access and encourage exploration. Train and carriage motifs guide visitors through the space and support an immersive narrative.
The transportation-themed gateway of Li Xiang's Entertainment Complex exemplifies contemporary achievements in immersive environmental design, representing a sophisticated synthesis of historical design movements and cutting-edge technological implementation that transforms commercial space into theatrical experience. The work participates in traditions of experiential architecture that extend from nineteenth-century arcade passages through twentieth-century world's fair pavilions to contemporary themed entertainment destinations, demonstrating how spatial design can generate emotional engagement and narrative anticipation. The monumental arch, with its segmented industrial vocabulary and precisely calibrated illumination, functions simultaneously as threshold marker and promise of wonders beyond, employing what phenomenological architectural theory might term the dramaturgy of entry. Technical accomplishment appears throughout: the coordination of multiple lighting systems creates chromatic depth and spatial hierarchy, while material selections balance industrial durability with visual refinement. The streamlined vehicle element suggests transportation themes that resonate with historical associations of travel, adventure, and technological progress, while its placement creates asymmetrical dynamism within the otherwise symmetrical portal frame. Compositional sophistication appears in the golden floor pathway that guides movement while the flanking elements create zones of pause and congregation, demonstrating understanding of how color and pattern influence pedestrian flow. The work achieves what might be termed optimistic futurism, a design approach that celebrates human creativity and technological achievement without irony, inviting visitors into spaces where imagination takes tangible architectural form. How might such environments shape our collective expectations for the relationship between commerce, entertainment, and spatial experience?
Press Kit
- Unique Properties
- It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
- Dimensions & Packaging
- The project area of this project is 5000 square meters.
- Tags
- Entertainment Center, Interior Design, Xiang Li, xliving, China
- Production Technology
- In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
- Design Challenge
- The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
- Project Duration
- The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
- Operation Flow
- Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
- Research
- The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
- Inspiration
- In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
- Image Credits
- SFAP
Colors of Changsha Fundoland Entertainment Complex
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Award-Winning Retail and Entertainment Space Design
We transform commercial spaces into immersive experiences that captivate audiences and drive business success. Our expertise spans retail, entertainment, hospitality, and cultural venues, creating theatrical environments that engage senses and tell compelling stories.
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