Gold Construction and Real Estate Projects Design · 2023
Shazhou Youhuang Cultural Park
- A' Design Award 2023 Gold Winner in Construction and Real Estate Projects Design
- Awarded April 15, 2023
- CLIENT: Senem Cennetoglu
- Estimated Number of Design Views: 559,208
- Verification code 56591484DE · Verify this award
About Shazhou Youhuang Cultural Park
Shazhou Youhuang is located in Zhangjiagang, along the Yangtze river, SZYH is adjacent to the existing factory complex. The new layout includes facilities that are serving the production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a mix of Jiangnan architectural elements and the modern Chinese architectural abstractions. A diverse commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Positioned within the contemporary discourse of cultural architecture that seeks meaningful dialogue between innovation and tradition, this striking image documents an accomplished architectural ensemble that exemplifies the refined approach to public cultural facilities emerging in the twenty-first century. The work demonstrates exceptional sensitivity to material expression, where the interplay between smooth white rendered surfaces, transparent glass volumes, and the intricately patterned bronze-toned screen creates a rich textural vocabulary that rewards sustained visual engagement. The curved rooflines, traced with continuous warm LED lighting, suggest both contemporary technological sophistication and subtle references to traditional architectural silhouettes, perhaps evoking the gentle curves found in regional vernacular building traditions. The perforated decorative screen serves as the composition's visual anchor, its geometric pattern of repeated motifs creating a lantern-like effect that transforms the building into a beacon of cultural invitation during evening hours. The architect appears to have conceived the water feature not merely as landscape element but as integral architectural component, understanding that the reflective pool would double the visual presence of the buildings while introducing contemplative qualities appropriate to cultural programming. The photograph captures the precise atmospheric conditions of blue hour when natural and artificial light achieve perfect equilibrium, revealing the carefully considered lighting design that distinguishes evening presence from daytime appearance. The integration of mature deciduous trees demonstrates commitment to landscape as architectural material, their organic forms softening geometric precision while their seasonal character introduces temporal rhythm into the otherwise timeless composition. Viewers might consider how architecture of cultural gathering places shapes community identity and collective memory through its material and spatial choices.
Press Kit
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Colors of Shazhou Youhuang Cultural Park
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