Iron Bathroom Furniture and Sanitary Ware Design · 2023
Serel Magic Countertop Washbasin
- A' Design Award 2023 Iron Winner in Bathroom Furniture and Sanitary Ware Design
- Awarded April 15, 2023
- CLIENT: Serel Sanitary Factory
- Estimated Number of Design Views: 24,778
- Verification code 8EDA429C9E · Verify this award
About Serel Magic Countertop Washbasin
Serel Magic is a countertop washbasin with an organic bowl form. The washbasin is made of fire clay ceramic by casting. Two structures under the bowl, one on the right and one on the left, carry the unit and function as legs. Waste water passes through the left structure and leaves the basin through a concealed siphon connection designed for the washbasin. The drain is therefore not visible, which offers a new perception of flow. Smooth surfaces and an antibacterial nano coating support easy cleaning.
Press Kit
- Unique Properties
- Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
- Dimensions & Packaging
- Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging. - Tags
- Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
- Production Technology
- Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed. - Design Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Project Duration
- Serel Magic Washbasin started in March 2022 in Manisa/Turkey
- Operation Flow
- Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Inspiration
- Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
- Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.