Iron Packaging Design · 2023
Vegan Style Packaging Design
- A' Design Award 2023 Iron Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Veralidad Studio
- Estimated Number of Design Views: 13,552
- Verification code 71AECD48ED · Verify this award
About Vegan Style Packaging Design
Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment. The redesign and branding of its packaging was based on these brand premises, to emphasize the values and ethics of the brand. These premises can also be seen in the material used for the new packaging, recycled material.
Press Kit
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente - Patents
- Serra Vegana National brand M4160284(6) pending
Colors of Vegan Style Packaging Design
Design Interview about Vegan Style Packaging Design
Serra Vegana is a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
I wanted to infuse the brand with these values and the vegan lifestyle and represent the company.
The company wanted to avoid exploitation or animal suffering and reduce the impact on the environment, which is why they reject consumer items of animal origin.
The company wanted to avoid exploitation or animal suffering and reduce the impact on the environment, which is why they reject consumer items of animal origin.
I hope it continues to give us some more joy, but what excites me the most is seeing how the brand is implementing all the branding design it creates for the brand in all the packaging, store signage and internal stationery.
I have to say that my creative process has an analysis part of the brief and the moodboard that my client fills in and with that I make my creative process much more effective for the needs of my client.
The client hired me to redesign their brand because they did not reflect their lifestyle values and business values.
Yes, the company is currently using the packaging and all the branding created for it.
The client's premises in the briefing are what make me create one design or another, appropriate to the client's needs.
I don't know.
People concerned about a more respectful lifestyle with animals and the environment.
People who practice veganism, or not, people concerned about animal cruelty, respectful of the environment.
With some very important principles and values for them.
They look for the best for her diet, they don't mind moving around and using new technologies in order to have the best food for him/her and her family.
Concerned about the environment.
People who practice veganism, or not, people concerned about animal cruelty, respectful of the environment.
With some very important principles and values for them.
They look for the best for her diet, they don't mind moving around and using new technologies in order to have the best food for him/her and her family.
Concerned about the environment.
The client combines a traditional vegan lifestyle with know-how, its brand slogan is: We are vegan for ethical and moral reasons, for our own good and the common well-being.
We live ethically and respectfully
We live ethically and respectfully
Está sacado del slogan de la marca "We are vegan for ethical and moral reasons, for our own good and the common good. We live ethically and respectfully".
I work with ADOBE, all digitally
What most attracts the attention of the project, I think is its color palette, which is very extensive. Each variety of product has been created with a color that represents it and an isologo with the name of the variety.
There are 18 varieties of ferment flavors and 18 colors for each color, so the customer knows which color they like.
There are 18 varieties of ferment flavors and 18 colors for each color, so the customer knows which color they like.
I worked alone, I am freelance, but I do involve the client in the work process, since it is his company and he knows better than anyone what he wants for it.
100% digital
Yes, I do a lot of research before starting to design, especially the competition to see what they do and how to differentiate my client.
The greatest complexity was the wide color gamut that ended up becoming its greatest strength.
With such a wide variety of products, 18 flavours, it was necessary to go to great lengths for the customer to like a proposal with such a large number of colors for the same brand.
With such a wide variety of products, 18 flavours, it was necessary to go to great lengths for the customer to like a proposal with such a large number of colors for the same brand.
To be honest, I tried it to test it, to see if the design was good, to see if I was a good designer, it convinced me that the jury is design professionals.
I learned that it doesn't matter how many colors you put in a project if it's well thought out with a good strategy behind it, everything fits perfectly.
Although only eight design varieties can be seen in the images, which are the ones I designed in the first instance after the branding, the client has ten more varieties that he will apply little by little.
Grand Interview about Vegan Style Packaging Design
It was extremely easy, as the client himself has these values in his business, all I had to do was highlight the ecological awareness of the packaging and base it on the ethics of the brand and the client. The balance between environmental responsibility and visual appeal is due to wanting to highlight the ethics of the company, ethics that the client openly shares.
The brand's ethical awareness was so overwhelming that there was no other way to approach the design of the packaging and its materials. Thinking about industrial printing for this project would have to deprive the brand of its most precious asset, based primarily on veganism, which is in favour of sustainable ecology and caring for the environment.
The client actually makes these products by hand in an artisanal way, so in this case what I did was also to highlight the properties of the business itself, giving total transparency to the image of the business. The design is constantly based on the values of the client and the business, highlighting their true criteria for the realization of their products and their own lifestyle.
To generate these ideas in images, the main thing was to create our own "vegan food" icon. By law, there is currently no "generic" icon, so what we did was invent it to have our own vegan icon and for it to be understood as such.That was one of the biggest obstacles in the design, how to explain to the consumer this style of creating food and this lifestyle.
To convey the idea of freshness and integrity of the product, what we did was create a "window" in the packaging so that the customer can see the product in situ, so they can see and appreciate the product. In addition, this way we can also show such a special product, especially because of the natural finishes that the customer adds to each variety of fermented product.
In fact, the dimensions of the packaging are determined by the product itself. My client already had the finished product, he just needed a container to market it, so I adapted the packaging measurements to the product, making it a unique package for my client.As for the design, it is entirely based on the vegan lifestyle, and communicating this lifestyle is precisely where the appeal of this packaging comes from.
Highlighting the company's values with vegan values and its plant-based food spirit, I redesigned the brand image by adding natural elements. This differentiated it from the competition, where a very modern design predominates.The new brand colors are based on nature, respecting the brand's discourse on vegan culture.And I have given it a vintage aesthetic that differs from the rest of the competition, making the brand's character unique and differentiating.
If the design shows that strong connection that was the main interest I had during the design, communicating to the consumer those virtues so different from the rest of the competitors, and also communicating that the brand itself is the first to respect this vegan lifestyle and care for the environment.
Nowadays, the type of packaging is given a lot of importance. I don't think Serra Vegana has a generic influence on other companies, especially because it is a small company, and it is the large corporations that rule the market and their influence.But I would love to show that good sustainable design can be done on a small scale, being totally honest and transparent.Sustainable packaging solutions are experiencing an incredible boom and many companies join in simply to follow the current or trend, but Serra Vegana does NOT, they really have this lifestyle, their owners are really vegan and they care for the environment with their small business. They have not followed any trend, they have simply highlighted all those values that they already had in their company and have shown them to the world so that their consumers empathize with them.
Yes, Serra Vegana has not followed the aesthetics or strategy of a dairy product, but above all because it is not a dairy product and we had to avoid this type of packaging and connotations at all costs. In addition, we would be deceiving consumers, and as I have already mentioned before, Serra Vegana is characterized by its honesty.These cheeses are not a dairy product, they are a "fermented cashew" for this very reason we had to move away from the aesthetics of a dairy product, and we would also be committing fraud, since a "vegan cheese" cannot have the word "cheese" on a package by law. Given this obvious fact that we could not ignore under any circumstances, the idea of the design was even clearer, natural colors, from the nature of the product itself, avoiding the blue color characteristic of dairy products so that the consumer would not see anything similar in a dairy product.Regarding the redesign of the brand and packaging, I wanted to give it a traditional touch, of old-fashioned family know-how with a vintage aesthetic, not so much because of the years that the company has been making "vegan cheeses", but because the company is actually made up of 4 people who are family, so we manage to distinguish ourselves from the competition with very, very modern designs.