Bronze Packaging Design · 2024
Natura Dried Fruits Dried Fruits
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Natura
- Estimated Number of Design Views: 14,746
- Verification code BA5095EA18 · Verify this award
About Natura Dried Fruits Dried Fruits
This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.
Press Kit
- Unique Properties
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensions & Packaging
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Tags
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Production Technology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Design Challenge
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Project Duration
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Operation Flow
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Research
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
Colors of Natura Dried Fruits Dried Fruits
Design Interview about Natura Dried Fruits Dried Fruits
The packaging design is inspired by trying to maintain and preserve nature. Just as outstanding works of art (which represent the civilization and history of the world) are maintained at a high cost, one should be diligent in preserving and maintaining the ecosystem. Therefore, to maintain it, animals that play an important role in it should be protected.
The main focus is to create a mutual relationship regarding the importance of preserving an ecosystem and the cultural history of the world, which affects the main quality of a product.
Carrying out advertising campaigns in schools along with providing products to children and teaching them to preserve nature and culture from the basic education period is one of the future plans of this brand.
It took nearly 6 months to research and collect information and establish a relationship between this information and portray it.
It was a custom design for a dried fruit manufacturer. Two goals were considered in this design: 1. Awareness and message to the consumer 2. Awareness and messaging to the producer
No, all intellectual and commercial rights of this plan belong to the employer.
The importance of preserving the environment was the first and most important reason.
The entire process of research and design was my responsibility.
The main goal is to raise awareness about the conservation of natural resources and the role of animals in our lives for all the people of the world.
The simultaneous use of products, animals and historical statues that are combined in a different style.
according to the product itself and because no preservatives are used in this product, and everything is taken from the heart of nature.
In this project, pen and ink were used for design and finalized with related software.
The design style and the relationship between the animal characters and the product
The entire process of research and design was my responsibility.
Using paper packaging because it is degradable.
The only research done for this project is to effectively communicate the characters created with its product.
The biggest challenge has been creating a relationship between the images and how to execute them. For this purpose, due to the fact that some designs could not be implemented with different techniques, the design style and technique were forced to change several times.
My whole purpose for entering this packaging in the contest is to convey the message of the product to all who see my design. So that I can make a small impact.
I got deeper into my surroundings and my awareness of different techniques increased.