Bronze Packaging Design · 2024
Daity Galaxy Ice Cream Packaging
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Daity Galaxy
- Estimated Number of Design Views: 19,027
- Verification code 9A894E81AF · Verify this award
About Daity Galaxy Ice Cream Packaging
Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.
Press Kit
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
- Patents
- Idea & Package Design: Mohsen Koofiani
Colors of Daity Galaxy Ice Cream Packaging
Design Interview about Daity Galaxy Ice Cream Packaging
The packaging is related to the ice cream product. According to the manufacturer's sales goal of producing this product, which were children, creating a dreamy and distinctive world for children was created in the mind of the designer.
The main focus in the design of this project was to create a fantasy and effective space that children usually dream about. All the efforts of the designer to create a space have been to establish a sensory connection with children.
Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.
This has been a 6-month project for the designer. From idea generation to research and final implementation of the project.
This was a custom project from Zarrin Ghazal Co. (ice cream manufacturer) in Iran. Their request was to create a suitable idea to communicate better with the children's world.
This is a custom project and after the completion of the project, all the legal rights of the work belong to Zarrin Ghazal Company.
My interest in the children's world and the activeness of my "inner child" was one of the most important factors that tempted me to do this project.
The target customers of the design were children. Creating a children's fantasy space that can only be seen in their dreams.
Among all the ice cream packaging designs, although the product itself has a childish excitement, the luxurious and special design is more noticeable. The place for such a fantasy and colorful space was very empty in this context. Perhaps this is the most important distinction.
Daity is one of the brands of Zarrin Ghazal Company. Keeping the previous name, we tried to create a different world and used the name of the galaxy along with the name of Daity.
Pencil and watercolor were the tools used. We felt that maybe watercolor would give a better feeling to this issue.
The most unique aspect of the design is the use of numerous colors in the design. Colors are the point of contact between the emotions of a design and the visual vision of the audience and convey the mood of the design better.
To design this project, we did a lot of research on children's behavior and emotions and examined their drawings. In fact, it was done with the cooperation of children.
Yes. Children have been the most important part of this issue. Analyzing and examining children's drawings, examining their games and periods, group games, all have had a great impact on the role-playing of this project.
Connecting with children and working in their world was one of the most important challenges and what a beautiful world it is to be with them.
I decided to trust the children's feelings and evaluate my design based on their feelings, and if successful, I could share this experience with other designers.
To be patient, to be happy, to see and think differently, to stay away from some intellectual barriers that prevent mental creativity, were all the things that I learned in this project while working with children.
Grand Interview about Daity Galaxy Ice Cream Packaging
This technique is a free, dreamy way. The colors are placed together both randomly and precisely, which helps tell the brand story in the packaging. Where we want to tell a dreamy, free, and limitless space. Using watercolor is very exciting for children. The combination of colors and their intertwining, as well as preserving the texture of the paper and its visibility, is very special.
It is very exciting when you are among a group of children in this age range. Their emotions are amazing. What they want is always different from what we think. Their desires and dreams are limitless, but our thoughts end up in a certain framework based on logic. Therefore, I tried to use these emotions in a way that does not harm them. But with a separator in the design, I considered the packaging requirements. In the end, although the illustrations have certain complexities, a combination of simplicity and freedom was seen in the design.
The story begins here, where the brand has prepared itself to face the world of children in order to achieve its goals. An endless galaxy. For this reason, each product had to tell a different story in a specific visual framework. Each package, depending on its contents (the taste of the product), tells a different story in order to challenge its audience. Since our goal in the brand is clear, we had to tell them different stories. Because their mental world is limitless and I had to meet their needs.
The durability of the design on the packaging is very important. For a design to be durable, all aspects must be considered, considering the storage conditions of the product. Using packaging that has the highest surface area for presenting a visual idea can be effective in its effectiveness in the eyes of the viewer.
To create a work of art that can influence children, your "inner child" must be active. Creating a childlike world requires you to live in it and to maintain your boundless creativity at all times. Therefore, based on my own experiences and mental and emotional structure, I was able to form this connection and use it in my work.
The design and storytelling of a picture in a frame should be such that everyone can create a different story for themselves. How the elements are put together is a completely sensory issue. This is a very important issue for children who, when they are narrating something, can tell different stories over and over again because of the very wide mental space they have.
One of my challenges was mentally aligning myself with children. They think very abstractly and are very abstract. To do that, you have to live and play in the middle. Another challenge was to apply those deep emotions to a commercial and how these two spaces should sit together and communicate the brand's goals.
Continuous presence in schools and organizations related to children. Presence of children in the production site and inclusion of them in the formation of the product and showcasing the packaging and spaces in the form of weekend and group camps. The main goal of the brand was not to create a luxury product. The brand wants to sit next to its audience and experience stages of childhood with them.
The world of childhood is not a place that changes with the change of place, time, and physical growth of humans. This world has a special place in the hearts of all of us. Therefore, it is always possible to see and travel to this world at any age, dialect, nationality, and location, and it has a common language.
Communicating with an audience always starts with a need. This need varies depending on the type of product and the audience. Understanding an audience comes when you understand them and recognize their emotional needs. Business is not just about exchanging goods. Business is about exchanging the soul of the product and its inner feelings.