Silver Graphics, Illustration and Visual Communication Design · 2024
Ecohiny Branding
- A' Design Award 2024 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 103,835
- Verification code EA2C0EE2B2 · Verify this award
About Ecohiny Branding
Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.
Press Kit
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Colors of Ecohiny Branding
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G0E3 ShopDesign Interview about Ecohiny Branding
The main principle behind Ecohiny Branding is to redefine sustainable product aesthetics by combining playfulness with eco-friendliness. The peach symbol and unique color palette were inspired by the need to break industry norms and create a brand that resonates with modern, eco-conscious consumers.
Our main focus was to develop a brand identity that stands out in a crowded market while effectively communicating sustainability. We aimed to achieve a perfect balance between modern design and eco-credentials, making the product visually appealing and trustworthy.
We aim to leverage the recognition from the award to strengthen the brand’s market presence, exploring potential collaborations and expanding the product line while maintaining the same distinctive design approach.
The design process spanned a year, from April 2022 to April 2023, involving extensive research, prototyping, and multiple iterations to refine the final concept.
This design was commissioned by Ecohiny, with the goal of creating a bold and modern identity for their 100% organic bamboo product.
The design is currently being used by Ecohiny for their product branding, and any future developments or expansions will align with their business strategy.
The challenge of transforming an eco-product into a modern, playful, and distinctive brand motivated me to take on this project. It aligned perfectly with my passion for merging sustainability with innovative design.
While I drew inspiration from modern minimalist and eco-conscious branding trends, the final design is a unique interpretation tailored specifically to Ecohiny’s needs.
The target customers are environmentally conscious individuals seeking sustainable yet modern and approachable products. Young moms looking for a natural product for their kids is a strong target customer group, proven by the sales of the brand.
The use of the peach symbol, a bold and unexpected color palette, and the integration of playfulness with sustainability distinguishes this design from typical eco-product branding.
The name “Ecohiny” was given to me at the beginning of the project and I found it quite innovative, it reflects the eco-friendly nature of the product, while the playful tone aligns with the brand’s modern and quirky personality.
The project was carried out using Adobe Creative Suite, including Illustrator and Photoshop, for design and prototyping.
The innovative color palette and the playful peach symbol are the most unique aspects, challenging traditional eco-product aesthetics.
I collaborated with packaging manufacturers and printing specialists to ensure color accuracy and material compatibility across all branding elements.
Technology played a crucial role in prototyping, color matching, and creating digital assets optimized for e-commerce platforms.
Yes, the design was informed by industry research and consumer insights. We analyzed competitor brands, surveyed target audiences, and conducted focus group testing to validate design choices.
One major challenge was achieving consistent color matching across different materials, which required extensive testing and collaboration with suppliers.
The distinctive and innovative nature of the project made it a strong candidate for international recognition, aligning with the competition’s emphasis on originality and impact. Furthermore, when I have seen the customer comments on e-commerce platforms, I understood that the brand is loved and used by customers happily. This was a big factor in my decision.
I learned the importance of balancing creativity with practical execution, especially when dealing with technical challenges like production and printing.
This project highlights how sustainable products can break free from stereotypes and embrace bold, modern branding to appeal to a wider audience. It demonstrates the power of design to reshape perceptions and drive meaningful change.
Grand Interview about Ecohiny Branding
Our approach to Ecohiny Branding aimed to break away from conventional sustainable product aesthetics by creating a playful visual language. By selecting a peach as the brand symbol, we tapped into a modern, cheeky association, emphasizing the product's fun nature. This innovative visual strategy highlights Ecohiny's commitment to sustainability while making the brand stand out with charisma and humor, finding a response in the target customer group
The deep blueish-green paired with peach in Ecohiny Branding was inspired by the need to break free from the typical bright green associated with eco-friendly products while still conveying sustainability. The blueish-green evokes a sense of freshness and nature, appealing to environmentally conscious consumers, while peach introduces an element of playfulness that aligns with the brand's quirky personality. This distinct combination resonates with our target audience, who values both sustainability and a fun, modern brand experience, fulfilling their expectations for an eco-friendly product that stands out from the rest.
The decision to diverge from the standard bright green tones was strategic, aiming to carve a distinct identity for Ecohiny in a saturated market. By choosing a deep blueish-green and peach palette, we created a visually unique brand that challenges traditional norms. While this approach risked alienating consumers who associate green with eco-friendliness, the reward is significant: a memorable and differentiated brand that captures attention, engages consumers, and conveys a fresh perspective on sustainability. This strategy aligns with the modern consumer's desire for innovation and personality, offering Ecohiny an opportunity to build strong brand recognition and loyalty.
To balance Ecohiny's playful identity with its serious environmental message, we were intentional in our design choices. While the brand elements like the peach symbol and unique color palette introduce fun and playfulness, they are anchored by the product’s strong eco-friendly credentials, such as its use of 100% organic bamboo and fully recyclable packaging. We incorporated clear, accessible information about these sustainable features on the packaging, ensuring transparency and reinforcing the environmental benefits. Additionally, the modern sans-serif typeface and clean design layout enhance readability and underline the product's commitment to sustainability, integrating fun with a responsible message.
To maintain brand consistency across various materials for the Ecohiny Branding project, we paid meticulous attention to color matching during production. We began by establishing a precise color palette with clearly defined Pantone references to ensure uniformity. Working closely with suppliers, we conducted tests on different substrates to observe how colors appeared in real-world conditions, allowing for adjustments as needed. Calibration of printing equipment was another crucial step, ensuring that hues were consistent whether on packaging, promotional materials, or digital platforms. Regular quality checks throughout the production process ensured that the colors remained true to the original design, maintaining the cohesive visual identity that the brand demanded.
The digital retail environment significantly influenced the design decisions for Ecohiny Branding by emphasizing the need for clear, impactful visuals and concise communication of features. In e-commerce, consumers often make quick decisions based on how a product presents itself visually. Therefore, we prioritized a minimalist design that highlights key product features prominently, ensuring they are instantly recognizable and easy to read on digital screens. This approach helps to capture consumer attention in the crowded online marketplace. Additionally, we optimized the design for scalability, ensuring that all elements remain clear and compelling across different devices and screen sizes, enhancing the overall user experience and reinforcing brand credibility.
During the year-long development of Ecohiny Branding, several pivotal moments and iterations were crucial in shaping the final design. Initially, gathering insights during the research phase highlighted the common use of bright green in the industry, which led us to select a distinctive color palette. A significant iteration occurred during focus group testing, where feedback indicated that while the vibrant colors were engaging, additional clarity on the eco-friendly attributes was needed, prompting us to enhance the visibility of product features. Another key moment was refining the minimalist aesthetic to ensure maximum visual impact on digital platforms, which involved multiple rounds of adjustments to simplify and emphasize essential elements.
In Ecohiny Branding, the choice of a modern sans-serif typeface was strategic to reflect simplicity and approachability. The clean lines and straightforward design of the font align with the brand's playful yet professional personality, making it suitable for conveying a sense of trust and reliability. This typeface choice ensures legibility, which is crucial across various touchpoints, especially on digital platforms where quick readability is key. By featuring the product name prominently in a large font, we strengthened brand recognition, ensuring it catches the eye on platforms like Amazon. Overall, the typography supports effective communication by harmonizing with the brand’s visual elements, reinforcing Ecohiny's contemporary and eco-friendly identity while facilitating clear and engaging consumer interactions.
To balance Ecohiny's eco-credentials with modern appeal, we used natural motifs such as real bamboo in the product photos and brand communication while ensuring key features like "100% organic bamboo" were prominent. Sleek typography and contemporary graphics conveyed modernity. These were consistent across channels, enhancing both appeal and recognition. This approach communicated sustainability clearly and created an engaging, fresh brand identity for eco-conscious consumers.
The Ecohiny Branding approach could influence sustainable product branding by demonstrating how to balance eco-credentials with modern appeal. It highlights the importance of clear communication and engaging design to attract eco-conscious consumers. Designers can learn to prioritize transparent messaging of sustainable attributes while maintaining a fresh, approachable aesthetic. Emphasizing consistency across various platforms and using distinctive visuals can also set a brand apart in the sustainability market.