Silver Home Appliances Design · 2024
Oraimo Handheld Cordless Vacuum Cleaner
by Shenzhen Transsion Holdings Co., Limited
- A' Design Award 2024 Silver Winner in Home Appliances Design
- Awarded April 15, 2024
- CLIENT: Shenzhen Transsion Holdings Co., Limited
- Estimated Number of Design Views: 139,894
- Verification code 947A7BDE73 · Verify this award
About Oraimo Handheld Cordless Vacuum Cleaner
Oraimo is a handheld cordless vacuum cleaner designed for home cleaning. The suction power supports daily cleaning of floors, carpets and demanding surfaces. An integrated display screen and an interactive light show the selected mode through different colours. Green marks the energy saving mode, blue the medium speed mode and red the high speed mode. The handle follows sleek lines that fit the natural position of the fingers and allows a grip from several angles. An antibacterial coating improves comfort. The transparent shell reflects the design language of the brand.
Shenzhen Transsion Holdings Co., Limited's Oraimo Handheld Cordless Vacuum Cleaner emerges from a design tradition that celebrates the elevation of utilitarian objects to contemplative status, participating in a lineage extending from Bauhaus functionalism through Braun's systematic design language to contemporary product aesthetics that privilege visual clarity alongside operational excellence. The compositional strategy positions the appliance as architectural presence rather than mere tool, the diagonal orientation creating kinetic energy within the static frame while the pristine plinth presentation recalls museum display conventions for significant objects. Technical achievement manifests in the harmonious integration of disparate functional requirements, the transparent dust chamber revealing cyclonic separation mechanics with educational transparency, the illuminated digital interface suggesting intelligent responsiveness, and the articulated floor head demonstrating considered engineering for varied surface conditions. Chromatic sophistication appears in the calculated deployment of teal accents against silver-gray grounds, these cool chromatic notes creating visual rhythm while indicating operational zones and interactive elements. The photography itself demonstrates accomplished studio craft, with the bisected lighting scheme simultaneously revealing form through highlight and shadow while creating atmospheric drama appropriate to premium product positioning. Material expression celebrates contemporary manufacturing capabilities, from injection-molded polymers to anodized aluminum finishes, each surface treatment communicating durability, precision, and technological sophistication. The work invites consideration of how everyday objects participate in domestic aesthetics, how functional design can aspire to sculptural presence, and how the choreography of cleaning rituals might be elevated through thoughtful object design that honors both the task and the individual performing it.
Press Kit
- Unique Properties
- This vacuum cleaner offers users an effortless, enjoyable cleaning experience. Its high suction power meets the daily home cleaning needs. The display screen with the emotional interactive light seamlessly integrates the product into living spaces, and adds fun to the cleaning process. The specially designed handle allows users to grip from multiple angles, avoiding wrist strain. The transparent shell emphasizes the design language of the brand, conveying a blend of technology and art.
- Dimensions & Packaging
- 1242.60mm*346.60mm*217.70mm
- Tags
- high power dust removal, emotional interactive light, comfortable grip, intuitive operation, technology aesthetics
- Production Technology
- tactile coating technique, vacuum plating technique, aluminium alloy, plastic, electroplated decorative parts
- Design Challenge
- The challenge was to redefine cleaning experience and usage. The 350W BLDC digital motor paired with a 40W large floor brush elevates suction power to 230AW, ensuring optimal cleaning results. After studying the ergonomic preferences of over 1,000 users, the handle uses the sleek lines to perfectly fit the hand of users. The antibacterial tactile coating improves comfort and reduces the risk of virus transmission. The emotional intelligent interactive light adds fun to the cleaning process.
- Project Duration
- This product was developed in June, 2022 in Shenzhen, and will be launched in July, 2024 in Africa, Europe and America.
- Operation Flow
- The integrated functional buttons and display screen at the optimal location for easy access allow for intuitive operation and enables users to visually know information. Different light colors indicate different modes, realizing a simpler interaction logic. Green is energy saving mode for use on floors, blue is medium speed mode for carpets, and red is high speed mode for challenging surfaces. The slow and rapid blinking of red respectively suggests normal charging and component malfunction.
- Research
- Home cleaning is a crucial link of protecting the health of users, as unseen bacteria and dust can cause immeasurable consequences. Viruses, bacteria, and insect eggs spreading everywhere badly affect normal life and work of people, and may lead to respiratory diseases. Considering that, this product optimizes all of its functions to offer users an effortless, enjoyable experience and fully guarantee their health.
- Inspiration
- With a profound understanding of user lifestyles and home cleaning experiences, the design team believes that users should have an easy, enjoyable experience, rather than complex procedures, throughout the entire vacuuming process. Therefore, this product features a minimalist design and intuitive operation. The emotional breathing light makes the cleaning process interesting. The signature sleek lines coincide precisely with the natural position of the fingers of users for a comfortable grip.
Colors of Oraimo Handheld Cordless Vacuum Cleaner
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