Gold Interior Space and Exhibition Design · 2024
Beijing Wangfujing Xiyue Shopping Mall
by Xia Gushuyu Commercial Space Design
- A' Design Award 2024 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
- Estimated Number of Design Views: 116,793
- Verification code 8D7F3E9DD3 · Verify this award
About Beijing Wangfujing Xiyue Shopping Mall
Beijing Wangfujing Xiyue is a shopping mall interior covering 19,800 square meters in the central area of Beijing. The design joins traditional Chinese architecture with futuristic elements. Upturned eaves, roof ridge beasts, dougong brackets and caisson ceilings shape the framework, while metal alloys give strength and durability. Three themed points, Yuanshi Kou, Sundial Square and Qiankun Fang, mark the atriums. The first basement floor holds dining and the second holds retail. Light color temperature and brightness are controlled to create varied atmospheres.
Drawing upon the rich visual vocabulary of traditional East Asian timber construction, this striking commercial interior achieves a remarkable synthesis of heritage architectural language and contemporary spatial ambition. The design team appears to have undertaken careful study of historical bracket-and-beam systems, here reinterpreted at dramatic scale in saturated red finishes that honor the ceremonial associations of this chromatic choice while creating an immersive environment of considerable theatrical presence. The compositional logic demonstrates sophisticated understanding of processional architecture, employing the central escalator corridor as a ceremonial axis that guides visitors through layered spatial thresholds toward destinations beyond. Particularly notable is the chromatic strategy, where the bold complementary dialogue between warm vermillion-orange elements and cool teal ceiling surfaces generates optical energy without sacrificing visual coherence. The suspended lantern forms provide crucial transitional elements, their amber glow mediating between the saturated red structural members and the cooler ambient illumination above. The overhead lunar sphere introduces unexpected cosmic iconography, perhaps referencing traditional associations between celestial bodies and cultural celebration, while its cratered surface texture provides compelling contrast to the precision-crafted architectural elements below. Technical accomplishment is evident throughout, from the intricate lattice screens that filter and modulate light, to the carefully considered material palette that balances opacity and translucency, reflection and absorption. The overall effect suggests a space designed not merely for commercial function but for memorable experience, where the act of ascending through the atrium becomes a form of spatial narrative. Viewers might contemplate how traditional architectural wisdom can be honored and extended through contemporary materials and scale, and what such synthesis suggests about cultural continuity.
Press Kit
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Colors of Beijing Wangfujing Xiyue Shopping Mall
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