Bronze Graphics, Illustration and Visual Communication Design · 2024
Lax Branding
by Jonathan Ramirez and Juliana Betancur
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Written and Drawn Studio
- Estimated Number of Design Views: 14,662
- Verification code 57C40BDBED · Verify this award
About Lax Branding
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
Press Kit
- Unique Properties
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Image Credits
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Colors of Lax Branding
Design Interview about Lax Branding
The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name "LAX" signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Our main focus was to craft a distinctive design that articulates technology, customer care, and digitalization. We aimed to create a modern, digital logo conveying love, tranquility, and modernity, capturing the essence of the data and CRM company.
Our future plan is to implement this brand design across all necessary mediums, including stationery, social media, etc., and use it to help the company find the right customers.
The project lasted approximately 4 weeks: 1 week for strategy, 2 weeks for creativity, and 1 week for design.
This design was commissioned with the aim of creating a modern, digital brand for a data collection and CRM messaging company.
This design is being used by the company for which it was created. LAX #datalovers
The need to create a modern, digital brand for a data and CRM company led us to design this work.
No, this design was primarily created by our Creative and design team. Creative Director: Juliana Betancur and Head of Art and Design: Jonathan Ramirez
The target customer for this design is companies in need of data collection and CRM services, especially those operating in the Latin American market.
What sets this design apart is the combination of key elements: a heart to represent customer love, pixels to represent data and digitalization, and the "X" to represent relaxation.
The name "LAX" is derived from "ChiLAX" or "ReLAX," conveying a sense of calm to users.
We used various Adobe software programs, such as Illustrator, Animate, Premiere and Photoshop, to create this brand design.
The most unique aspect of this design is the combination of elements representing customer love, data, and digitalization in a modern, digital way.
We primarily worked within our design team, which includes people with technical and specialized skills in graphic design, creativity and animation.
Technology plays a crucial role in this design as it reflects the essence of a data and CRM company's commitment to helping clients in a human-centric way rather than solely relying on automated processes. While the design incorporates modern digital elements like pixels, its core message revolves around human interaction and care, which is central to the company's ethos.
Yes, our design is influenced by research on the history of the human form, as well as research on the importance of technology and data in the modern world.
Some of the challenges we faced included the need to combine seemingly disparate elements such as customer love, data, and digitalization into a coherent design.
We decided to submit our design to an international design competition because we believed it had the potential to stand out and be recognized internationally.
We learned a lot about the importance of research and planning in the design process, as well as the importance of teamwork in achieving the best possible results.
Yes, one important aspect we'd like to highlight is the emphasis on human-centric technology in this design. While the design incorporates modern digital elements, such as pixels, its core message revolves around human interaction and care, which is central to the company's ethos. This blend of technology and humanity is what sets this design apart and makes it particularly impactful for our client.