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Saturated vermillion and cadmium red suffuse the entire visual field of INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition, creating an enveloping chromatic env
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition presents a striking contemporary intervention within an urban architectural context, where a dramatically ill
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition transforms an urban architectural canvas into a luminous crimson beacon of extraordinary spatial poetry, esta
Cadmium scarlet and vermillion red hues saturate every visible surface of this immersive spatial installation, creating an all-encompassing chromatic environment where fabric billows and folds in baro
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition presents an architectural intervention saturated in a monochromatic field of intense cadmium red light that t

GuangZhou TaiKooHui

Silver Fine Arts and Art Installation Design · 2024

See The Unseen Immersive Ephemeral Art Exhibition

by Inception Cultural and Creative Co,. Ltd

  • A' Design Award 2024 Silver Winner in Fine Arts and Art Installation Design
  • Awarded April 15, 2024
  • CLIENT: GuangZhou TaiKooHui
  • Estimated Number of Design Views: 100,870
  • Verification code 02AC9A8ED4 · Verify this award
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About See The Unseen Immersive Ephemeral Art Exhibition

As the Lunar New Year approaches while most embrace a visible dragon design, the team aim to create a memorable dragon experience that elevates visitors' imagination and memory of the hidden dragon. By partnering with Penique Productions for Taikoo Hui Mall’s CNY, it integrated artistic techniques and mediums to make the dragon elusive with red recyclable film to craft a glass box, this reimagined space offers a sense of elusive presence that enhances the visitor's immersion into the concept of the dragon, aiming to bring new year blessings them in the newly redefined space of the mall.

See The Unseen Immersive Ephemeral Art Exhibition by INCEPTION Cultural & Creative Co., Ltd exemplifies contemporary installation practice's capacity to transform architectural space into phenomenological experience through the strategic deployment of material, light, and chromatic saturation. The work demonstrates sophisticated understanding of how textile membrane systems can mediate between exterior illumination and interior atmosphere, creating environments that envelop visitors in sensory experience. The monochromatic red palette, ranging from deep shadow tones through brilliant transmitted luminosity, establishes a chromatic totality that may evoke associations with organic interior spaces, suggesting perhaps the warmth of bodily enclosure or the protective membrane of shelter. The sculptural fabric masses occupying the floor plane appear as geological formations or organic growths, their complex folded surfaces creating micro-landscapes of shadow and highlight that reward sustained contemplation. Technical achievement is evident in the engineering of the overhead membrane system, where taut fabric panels stretch between structural supports to create a luminous ceiling that filters and transforms natural light into the characteristic warm glow permeating the space. The installation suggests dialogue with traditions of environmental art and the legacy of artists who have explored fabric as spatial medium, while asserting its own distinctive vision of immersive chromatic experience. The ephemeral nature of the work, its temporary transformation of existing architecture, speaks to contemporary interests in experiential, participatory art forms that privilege direct sensory encounter over static contemplation. Visitors might consider how the enveloping red atmosphere affects their perception of space, time, and bodily presence within this carefully constructed sensory environment.

Press Kit

Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Dimensions & Packaging
L3 GlassBox (33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE)
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Patents
INCEPTION Cultural & Creative Co Ltd.,

Colors of See The Unseen Immersive Ephemeral Art Exhibition

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Immersive Art Installations and Spatial Experiences

We transform commercial spaces through award-winning immersive art installations and ephemeral exhibitions. Our collaborative approach with artists and innovative use of sustainable materials creates memorable experiences that captivate audiences and elevate brand presence.

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