Gold Vehicle Parts, Auto Accessories and Care Products Design · 2025
N Vision Intelligent Tire
by Cheng Shin Rubber Ind. Co., Ltd.
- A' Design Award 2025 Gold Winner in Vehicle Parts, Auto Accessories and Care Products Design
- Awarded April 15, 2025
- CLIENT: Maxxis
- Estimated Number of Design Views: 60,391
- Verification code 81E09077CD · Verify this award
About N Vision Intelligent Tire
Equipped with predictive, adaptive and renewable functions, N Vision is an intelligent tire designed specifically for users of autonomous vehicles. It provides autonomous vehicles with optimal prestress to adapt to varying road conditions and loads, allowing users to purchase miles at a good price, and its eco-friendly designed components optimize eco materials usage, reduce whole tire scrapping, providing users with worry free, affordable, and sustainable mobility services.
The N Vision Intelligent Tire by Maxxis represents a remarkable convergence of advanced automotive engineering and sophisticated visual communication, positioning itself at the forefront of contemporary tire technology while engaging with broader design traditions that emphasize transparency, connectivity, and organic-technological synthesis. The work demonstrates exceptional compositional intelligence through its strategic cutaway presentation, a technique with deep roots in technical illustration traditions dating to Renaissance anatomical studies and later mechanical drawing conventions, here elevated to an aesthetic statement that celebrates rather than merely documents internal complexity. The striking orange internal lattice structure may reference contemporary discourse around neural networks and interconnected systems, suggesting the tire possesses an almost biological intelligence that monitors, adapts, and responds to environmental conditions. The chromatic relationship between the warm orange network and the cool graphite exterior creates visual tension that reinforces conceptual themes of hidden capability within outward refinement. Technical execution demonstrates masterful control of material rendering, from the tactile suggestion of rubber compounds to the lustrous quality of machined metal surfaces, each element contributing to an overall impression of premium craftsmanship and engineering excellence. The six-spoke wheel design echoes classical proportional systems while its sharp angular geometry signals contemporary technological advancement. Thematic resonances extend to broader cultural conversations about the integration of digital intelligence into physical objects, the transformation of utilitarian products into sophisticated systems, and the aesthetic possibilities that emerge when engineering excellence meets design thinking. Viewers might contemplate how such innovations reshape our relationship with the objects that enable mobility, transforming passive components into active participants in the driving experience.
Press Kit
- Unique Properties
- N Vision is a predictive, adaptive and renewable intelligent tire which minimizes autonomous vehicles' travel costs per mile. Designed with optimal pre-stress to adapt to varying road conditions and loads, N Vision features an eco-friendly design and makes maximal use of eco-materials, reducing tire scrapping and providing users with affordable, worry-free and sustainable travel.
- Dimensions & Packaging
- 668mm x 668mm x 247mm
- Tags
- concept tire, concept tyre, smart tire, smart tyre, intelligent tire, intelligent tyre
- Production Technology
- N Vision's smart system uses data from multiple sensors to predict the real-time condition of road, driving speed, vehicle load and tire. It then adapts to road conditions and loads by adjusting the stretch and bending of its spokes to provide optimal pre-compression or pre-tension to the tread area. N Vision is made of bio-based materials created from rice husks and sunflower seeds, and recycled materials created from discarded tires, PET bottles and fishing nets, supporting a circular economy.
- Design Challenge
- The trend toward autonomous vehicles and the development of V2X technology require components with lower maintenance costs and longer service intervals, which affects tire design. To address this challenge, our design team proposes a variable pre-stressed airless tire inspired by cable-stayed bridges. Using our real-time prediction technology, the tire integrates with vehicle monitoring systems, providing a solution that enhances road safety and reduces maintenance and mobility costs.
- Project Duration
- The project started in 2021 in Taiwan.
- Operation Flow
- N Vision uses its smart system to predict driving environments and vehicle conditions and adjusts the spokes to provide an optimal prestress of tread, maximizing ride comfort and load-carrying. N Vision also features recyclable parts that can be replaced during vehicle maintenance to optimize its working condition, thereby reducing vehicle downtime and helping mobility service providers manage their fleets efficiently and offer cost-effective prices, achieving a win-win business model.
- Research
- The evolution of automation technology is having a profound impact on tire usage. To assist us as we explored tire innovation and design, our design team observed mobility and vehicle industry trends and gathered public transportation usage feedback. Incorporating the support method of cable-stayed bridges, we created a blueprint for the development of tire technology and sustainable mobility with the N Vision concept.
- Inspiration
- In 2030, autonomous vehicles will enter the mass market. Future user experiences are projected to rely on a large number of new technologies and interconnected services. Consequently, the design of future tires must meet the requirements of autonomous driving technology. Also by 2030, Millennials and Generation Z will account for an estimated 69% of the working population, and sustainability and work/life balance are major concerns for them.
- Image Credits
- Cheng Shin Rubber Ind. Co., Ltd., 2024.