Bronze Packaging Design · 2025
Dan Sheng Creativity Packaging
by Sitai Ma
- A' Design Award 2025 Bronze Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Dan Sheng Creativity
- Estimated Number of Design Views: 10,853
- Verification code D08A0B1AE4 · Verify this award
About Dan Sheng Creativity Packaging
Raspberry wine packaging design embodies ecological elegance Inspired by the organic form of raspberries. This packaging design uses bionics to transform the plump shape and vibrant color tones of fruits into smooth, curved bottle contours. Visually echoing the freshness and natural origin of this wine, the crystal clear lid wraps around a miniature landscape, subtly emphasizing its high-quality geographical origin. This design integrates ecological narrative with aesthetic appeal, balancing natural elements and minimalist art.
Dan Sheng Creativity Packaging by Chao Xu positions itself within the rich tradition of luxury spirits packaging where the container transcends mere functional necessity to become an integral component of the product's cultural meaning and ceremonial significance, drawing upon centuries-old conventions of decorative vessel design while employing contemporary manufacturing techniques and material sensibilities to create an object that honors heritage while speaking to present-day aesthetic expectations. The technical achievement manifest in this work lies primarily in its sophisticated surface articulation, where the repeating cellular pattern creates dimensional complexity that rewards both distant appreciation and close examination, each individual convex element precisely formed and uniformly distributed across the curved body surface, a feat of mold engineering and material processing that demonstrates considerable manufacturing expertise, while the transitions between the glossy crimson body, the matte metallic collar, and the frosted translucent crown exhibit careful attention to material relationships and finishing techniques that prevent visual discord while maximizing contrast and interest. The chromatic strategy proves particularly effective, establishing a warm, celebratory palette anchored by the dominant red that carries strong cultural associations with festivity, prosperity, and auspicious occasions across numerous traditions, while the golden metallic zone reinforces themes of value, achievement, and special occasion commemoration, and the cobalt blue accent on the central label provides just enough cool-temperature contrast to prevent chromatic monotony while maintaining overall warmth and richness. The cellular surface pattern invites multiple interpretive readings, suggesting natural abundance through its resemblance to fruit skin or seed pod structures while simultaneously demonstrating geometric precision and manufacturing control, this productive ambiguity between organic reference and manufactured perfection creating visual interest that sustains attention beyond initial impact. The proportional relationships governing the form demonstrate sensitivity to classical vessel archetypes, the broad body providing stable visual foundation and generous volume suggestion, the narrow neck creating elegant transition and suggesting both containment and controlled release, the shallow crown offering ceremonial completion and ornamental emphasis, these elements collaborating to create a silhouette that feels both familiar in its typological rootedness and distinctive in its specific execution. The integration of typography and informational graphics into the structural architecture rather than treating them as applied afterthoughts suggests holistic design thinking where every element serves both functional and aesthetic purposes, the calligraphic inscriptions on the metallic collar and the central oval label working as compositional elements that enhance rather than interrupt the overall visual harmony. One might observe how this packaging transforms the quotidian act of product selection and purchase into a more elevated experience, inviting consumers to consider the container itself as an object worthy of retention and display, thereby extending the product's presence and meaning beyond consumption into the realms of collection, decoration, and material culture.
Press Kit
- Unique Properties
- The design inspiration for the bottle comes from the organic form of raspberries, with a smooth and vibrant red texture that emphasizes the natural connection between the fruit and the wine. The crystal clear bottle cap showcases the natural landscape and reflects the origin of the product. This combination of nature and art creates a striking and unforgettable visual image, showcasing the high-end essence of the beverage.
- Dimensions & Packaging
- The 500ml bottle, 205mm tall and 100mm in diameter, balances practicality and visual appeal. Its height ensures shelf visibility, while the diameter provides stability and ergonomic handling. Inspired by raspberry contours, the design offers a comfortable grip and pleasant tactile experience. The size fits various shelves, enhancing marketability. This functional, elegant design ensures standout appeal and exceptional user experience, making it ideal for both display and daily use.
- Tags
- Bionic design, raspberry fruit, fusion of nature and art, visual recognition, tactile and visual experience, health value, rarity, iconic IP image, ecological brewing, brand awareness.
- Production Technology
- The cap, made with a four-position metal mold, features a transparent crystal top and food-grade plastic with electroplated gold coating for durability and aesthetics. It uses PE and PP for airtight sealing, recyclability, and a compression fitting mechanism with anti-counterfeit design. The bottle, crafted with a two-position metal mold, uses white glass coated with red glaze and pearlescent finish. The label employs embossed gold foil paper, baked at 200°C for adhesion and scratch resistance.
- Design Challenge
- In project development, challenges included: 1) integrating nature with product design via bionics, creating a unique raspberry-inspired bottle; 2) balancing visual and tactile qualities in cap production; 3) optimizing bottle surface texture for mold release and 3D effect. Internal: innovative thinking. External: production tech limits. Driven by consumer demand for natural, healthy products, we overcame tech and legal hurdles, achieving design-production synergy and boosting market competitiveness.
- Project Duration
- The project commenced in September 2022 in Shenzhen, China, was completed in June 2023 in Zhejiang, China, and was exhibited at the Shenzhen Autumn Sugar and Wine Fair in October 2024.
- Operation Flow
- The Feng Shan Yan Yu Raspberry Wine bottle is designed to be intuitive and elegant. Simply twist off the crystal-clear cap to reveal the wine inside. The cap’s airtight seal ensures freshness, while the ergonomic bottle provides a comfortable grip for pouring. Its sleek, vibrant design not only makes it visually appealing but also ensures stability on any surface. The combination of functional craftsmanship and aesthetic beauty creates a seamless experience, enhancing both usability and luxury.
- Research
- This product packaging design research integrates raspberry's natural form into bottle design using bionics, enhancing visual appeal and brand recognition. Inspired by raspberry's appearance and texture, the design features a crystal-clear cap reflecting the product's origin. Methods included 3D modeling, material testing, and user surveys. Results showed improved aesthetic appeal and consumer resonance, boosting market competitiveness and promoting environmental and health values. The design innovatively applies bionics in packaging, offering new directions for future designs.
- Inspiration
- Inspired by raspberrys organic form the bottles smooth round vibrant red texture highlights the natural link between the fruit and the liquor The design elevates raspberry features offering a tactile and visual experience of freshness and vitality The crystalclear cap showcases natural landscapes reflecting the products superior geographical origin Balancing nature and artistry the design creates a striking memorable identity blending creativity with natures finest elements for a premium artistic expression of the drinks essence.
- Image Credits
- Image #1: Designer:Chao Xu , Creative Direction:Sitai Ma , Illustrator:Chao Xu, Peak Mountain Weir Language, 2024.
- Patents
- Design Patent Number: ZL 2022 3 0843289.9
Patent Holder: Jinhua Peak Mountain Weir Language Wine Co., Ltd.
Year: December 16, 2022
Jurisdiction: China National Intellectual Property Administration