Bronze Cultural Heritage and Culture Industry Design · 2025
New Fashion of Chinese Elements Poster
by Chen Gang
- A' Design Award 2025 Bronze Winner in Cultural Heritage and Culture Industry Design
- Awarded April 15, 2025
- CLIENT: Hangzhou Arts and Crafts Museum
- Estimated Number of Design Views: 27,104
- Verification code 2783C20EDC · Verify this award
About New Fashion of Chinese Elements Poster
New Fashion of Chinese Elements is a poster series based on traditional Chinese arts and crafts. The design extracts patterns from clothing, silk and ceramics, then deconstructs and transforms them into modern graphics. Traditional patterns carry auspicious meanings and express wishes for a better life. Digital design tools are used to redraw the motifs for contemporary viewers. Each poster measures 700 by 1000 millimetres. The aim is to keep cultural heritage visible and to bring traditional craft patterns into modern life.
wylie's exploration of cultural visual heritage through contemporary graphic design methodology manifests in this systematic presentation of twenty poster variations arranged in precise gridded formation, each cell representing a distinct iteration within a unified design investigation that celebrates traditional East Asian decorative vocabularies while employing unmistakably contemporary compositional strategies and production techniques. The work participates in the vital ongoing conversation regarding cultural continuity and innovation, addressing how historical visual languages maintain relevance and vitality through thoughtful reinterpretation rather than static preservation or superficial appropriation. This approach resonates with broader movements in contemporary graphic design that seek to honor regional and cultural specificities while achieving universal communicative clarity and aesthetic impact. The compositional achievement here operates on multiple registers simultaneously: each individual poster demonstrates sophisticated understanding of hierarchy, balance, color relationship, and typographic integration, while the meta-composition of the grid itself creates additional layers of rhythm, pattern, and visual conversation between adjacent cells. The chromatic accomplishment proves particularly notable, with the designer demonstrating confident command of both saturated intensity and strategic color placement, creating harmonic relationships across the grid that prevent chromatic chaos despite the abundance of hues employed. Several passages warrant particular attention: the interplay between warm golden yellows and deep indigo blues in several compositions creates vibrant complementary tension; the layering of traditional pattern elements with contemporary geometric forms achieves successful synthesis rather than awkward collision; and the integration of calligraphic characters as compositional elements rather than mere textual overlays demonstrates sensitivity to the inherent visual power of written language within East Asian traditions. The work appears to explore questions of cultural identity, visual heritage, and contemporary expression: how can traditional decorative motifs, symbolic vocabularies, and aesthetic principles inform present-day graphic communication without descending into nostalgic pastiche or reductive stereotyping? The answer suggested here involves confident appropriation of historical elements as raw material for contemporary synthesis, treating tradition as living resource rather than museum artifact. Iconographic references abound throughout the variations: animal symbolism drawing upon traditional associations with virtue, power, longevity, and auspiciousness; botanical imagery invoking seasonal cycles, natural beauty, and philosophical concepts; architectural elements suggesting cultural place and built heritage; and ornamental patterns that carry centuries of decorative tradition. The work also demonstrates awareness of historical poster traditions, particularly the bold simplified forms, saturated colors, and direct communication strategies of mid-century graphic design, while avoiding slavish imitation through contemporary layering techniques, digital production qualities, and self-conscious formal play. One might observe how these variations function both as finished aesthetic objects worthy of contemplation in their own right and as investigations within a design process, each iteration testing different relationships between tradition and innovation, ornament and structure, cultural specificity and visual accessibility, inviting viewers to consider their own relationships to cultural heritage, visual tradition, and the ongoing evolution of aesthetic languages across time and geography.
Press Kit
- Unique Properties
- The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Dimensions & Packaging
- 700mm*1000mm
- Tags
- Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
- Production Technology
- This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
- Design Challenge
- The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
- Project Duration
- The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.
Director:Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,
Design:Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun - Operation Flow
- This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
- Research
- This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
- Inspiration
- The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Image Credits
- Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang - Patents
- Hangzhou Arts and Crafts Museum, 2024
Colors of New Fashion of Chinese Elements Poster
Get New Fashion of Chinese Elements Poster
Cultural Heritage Design Services
We transform traditional Chinese patterns and cultural elements into contemporary visual designs. Our award-winning team specializes in bridging centuries-old artistic traditions with modern aesthetics, creating meaningful connections between heritage and innovation for museums, cultural…
G0E2 Shop