Iron Fashion and Travel Accessories Design · 2025
Ayla Bag
by Liam Huff
- A' Design Award 2025 Iron Winner in Fashion and Travel Accessories Design
- Awarded April 15, 2025
- CLIENT: Rochester Institute of Technology
- Estimated Number of Design Views: 27,220
- Verification code 9197E69579 · Verify this award
About Ayla Bag
Ayla is a modular leather tote bag designed to last through multiple product life cycles. The bag is built from replaceable leather panels held together by detachable brass hinges, so no stitching is required. Each panel is placed between an outer hinge and an inner plate, then secured with pins and screws. A damaged panel can be replaced without discarding the whole bag. Predetermined patterns allow a salvaged panel to be remade into a smaller clutch. Full disassembly supports repair and reuse at the end of life.
Liam Huff's Ayla Bag embodies a design philosophy rooted in material integrity and essential form, engaging with traditions of artisanal leather craftsmanship while maintaining contemporary restraint and functional clarity. The collection appears to participate in broader movements toward sustainable luxury and conscious consumption, rejecting trend-driven ephemerality in favor of timeless silhouettes that privilege longevity, versatility, and material honesty. The primary hobo-style shoulder bag demonstrates compositional intelligence through its gently curved vertical form, which creates visual softness while maintaining structural integrity, the single shoulder strap describing an elegant arc that suggests ease of wear and ergonomic consideration. The brass hardware system serves dual purposes, providing functional closure and adjustment mechanisms while establishing a cohesive design language across the collection, the warm golden tonality of the metal creating chromatic bridges between the deep brown and pale cream leather expanses. The vertical brass bar running along the bag's center front functions as both visual anchor and structural element, dividing the composition symmetrically while suggesting traditional trunk hardware or heritage luggage details, connecting the work to historical leather goods traditions and artisanal workshop practices. The matte finish of the leather surfaces suggests natural tanning processes and full-grain material selection, choices that privilege authenticity and aging gracefully over synthetic uniformity, inviting the viewer to consider these objects as companions that will develop personal character through use and time. The coordinated smaller accessories extend the material and hardware vocabulary into complementary scales, suggesting a thoughtfully developed design system rather than isolated products, the cream tonality providing chromatic counterpoint while maintaining textural and material consistency. The accessories appear to address practical carrying needs across different contexts and occasions, from everyday essentials to travel requirements, the hobo bag's generous curved volume suggesting substantial capacity while the gathered pouch and wallet offer organized storage solutions. The overall presentation evokes mid-twentieth-century design principles emphasizing honest materials, functional beauty, and forms derived from purpose rather than arbitrary decoration, resonating with Bauhaus philosophies, Scandinavian design simplicity, or Italian leather goods heritage without directly quoting any single tradition. The warm earth-tone palette connects the work to natural material origins, organic processes, and perhaps broader cultural conversations around sustainability, conscious consumption, and return to essential values in object design. One might observe how these accessories invite consideration of our relationships with everyday objects, the role of quality and durability in contemporary material culture, and how design choices can embody values of respect for materials, makers, and users while creating objects of quiet beauty that enhance daily life without demanding constant attention.
Press Kit
- Unique Properties
- Modular and transformable leather panels along with detachable hinges allow Ayla to last multiple product life cycles. The detachable hinge facilitates ease of repair when the product gets damaged. Simply undo the hinge and replace the damaged leather panel, eliminating the need to throw away the entire product. The ability to fully disassemble the product allows for an environmentally friendly end-of-life with the ability to either repair or transform old leather panels into new products.
- Dimensions & Packaging
- 460 mm x 100 mm x 330 mm
- Tags
- Bag, Leather, Sustainable, Hardware, Interchangeable, Replaceable, Tote, Modular Panels, Transformable
- Production Technology
- Experimenting with multiple 3D printed components, I focused on exploring ways to attach leather panels without the use of stitching. I landed on a pin system. Leather panels are sandwiched between an outer hinge and an inner plate. The panels are secured atop the pins and then anchored with a series of screws. With these hinges, everything from the handle, to the main body, to the interior can be replaced. Final hinges were made of polished brass to ensure longevity with extended ware.
- Design Challenge
- The hardest part of this project was finding the perfect intersection of functionality/sustainability and desired look. I determined through my research that my target audience wanted a product that had sustainable attributes but looked no different from a traditional bag. I could achieve the desired function but not in an aesthetic that was appealing to my audience. Through many rounds of prototypes and interviews, I came to a final mechanism that satisfied both ends.
- Project Duration
- Started in August of 2023 at Rochester Institute of Technology in Rochester, New York, USA. and finished in May of 2024 in Rochester, New York, USA.
- Operation Flow
- The detachable nature of the metal hinge allows for components within the product to be interchanged when damage occurs. If one side of the product gets damaged, simply replace that panel, not the entire item; this reduces wastage. Additionally, the main leather panels were designed to be turned into a different, smaller product if only one panel can be salvaged. Predetermined patterns ensure that one panel can be turned into a smaller clutch, further reducing the waste of the item.
- Research
- I started with database research to determine opportunities to reduce waste. I interviewed 4 professionals in the fashion accessories industry. I used these two methods to inform my hinge mechanism. For product look and feel, I used a survey to determine bag silhouette, mood boards to determine detail and target audience, triading to determine desired look, narrative scenarios to determine how the bag would be used, and user interviews to ultimately hone in on a final design direction.
- Inspiration
- Leather is one of the most polluting sectors within fashion. Most leather products contribute to the idea of take-make-waste. Reducing environmental impact is not as simple as switching to a leather alternative. Almost all alternatives are polymer based and cannot match traditional leather's longevity. If farmed regeneratively, used as meat industry byproduct, and, if able to be used multiple times, leather can be sustainable. Ayla explores how we can use leather to its maximum potential.
- Image Credits
- Image #1 : Photographer Elizabeth Lemark, AYLA_1_3600.jpg, 2024.
Image #2 : Photographer Chelsea Cohen, AYLA_MAIN_1800.jpg, 2024.
Image #3 : Photographer Chelsea Cohen, AYLA_2.jpg, 2024.
Image #4 : Photographer Elizabeth Lemark, AYLA_3.jpg, 2024.
Image #5 : Photographer, Sneha Yalgi, AYLA_5.jpg, 2024