Iron Graphics, Illustration and Visual Communication Design · 2025

Guanshan Milk Tea Shop

by Hong Jia Min

A' Design Award 2025 Iron Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2025
CLIENT: Jijia Brand Creative Studio
Estimated Number of Design Views: 1,629
Verification code 81369AC06F · Verify this award

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About Guanshan Milk Tea Shop

Guanshan is a brand identity created for a milk tea shop. The design uses Chinese characters as its foundation and modernizes the structure of traditional clerical script while keeping its classical spirit. Rooted in Eastern object aesthetics, the identity combines the imagery of ink wash fans and tea ware. The central motif shows a fan and a teacup in an overlapping composition, creating dual symbolism. The ink brush strokes suggest the bamboo frame of a traditional round fan, and the cup silhouette draws on Jianzhan tea bowls.

Press Kit

Unique Properties: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimensions & Packaging: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tags: Oriental, Creativity, Tea , Ink Painting, Chinese
Production Technology: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Project Duration: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Operation Flow: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Research: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiration: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Image Credits: Hong Jia Min
Patents: Copyrights belong to Hong Jia Min, 2024.