Brooklyn Laundreel Laundry belt indoor

Based on Tape measure shape, but key design is oblong. top view, and holes on belt are oblong which is inspired by I-phone 5 bottom form. No edge, not sharp, no screw on surface, just simple.

In Japan, when it rain outside, or winter time, we prefer to dry clothes inside room after washing rather than by using laundry dryer, in order to prevent from shrinking clothes, and save electric energy. However, dry clothes inside room occupies space. I tried to make it small as much as possible and just simple to assimilate on the wall when it installed. Compact, but very useful product I wanted.

I would like to promote this result to Japanese market, and if possible, I would like to export this products to the other countries.

Japanese homes are generally small, with limited balcony or veranda space. Additionally, in urban areas, factors such as air pollution, yellow dust, pollen allergies, privacy concerns, and changes in lifestyle—such as the increase in dual-income households where no one is home during the day—make it difficult to dry laundry outside during the daytime.As a result, drying laundry indoors has become more common; however, there were no smart solutions available, making it a recognized pain point in daily life.While clothes dryers do exist in Japan, they are not used frequently due to high electricity costs, as well as concerns about shrinkage and damage to clothing.That is why I took on the challenge of developing this product.

When setting the belt length, our top priority was ensuring that it could be used across the longer side of a standard 8-tatami Japanese room, which measures 3.6 meters (two ken).After achieving this, we wanted to ensure that when not in use, the device would not disrupt the aesthetics of the indoor space. This was crucial because, as previously mentioned, Japanese homes typically do not have a dedicated laundry room, making it common to dry laundry in the living room or bedroom.

As an architect and designer, I often face conflicts between creating aesthetically pleasing spaces and integrating structural or equipment-related elements. Equipment such as lighting, switches, outlets, air conditioning units, detectors, and access panels can disrupt the design of a space. Ideally, both designers and residents prefer to minimize the visibility of such elements.People want to live comfortably in small spaces without having conspicuous equipment disrupting the aesthetics. Understanding this contradiction deeply, I aimed to create a product that successfully balances functionality and design.