Bronze Packaging Design · 2020
Chips BCBG Food Packaging
by Arome Agency
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: BCBG - La Ducale
- Estimated Number of Design Views: 17,305
- Verification code 11807A5267 · Verify this award
About Chips BCBG Food Packaging
BCBG is a brand of crisps created in 2001 in the south of France. This brand offers top quality manufacturing with great creativity of recipes and flavors. Designers created in 2020 a new serie of characters for the new range of crips. They worked on a concept of crips/characters. These new illustrations represent the range of crisps in an original and fun tone. Characters are nice and elegant like the product represented.
Press Kit
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel - Patents
- BCBG is a brand of La Ducale.
Colors of Chips BCBG Food Packaging
Design Interview about Chips BCBG Food Packaging
The main idea was to show the friendly side of the chips that are savored around an aperitif by translating it by a nice character. The purified spirit of the packaging symbolizes the purified and healthy side of the product and gives a very good readability to the product on the shelf.
The objective was to promote the product and distinguish it from competing products by highlighting the healthy side of the product that is made only from potatoes, oil and salt.
We continue of course our collaboration with our client with whom we have been working for almost 12 years. We are currently working on packaging new flavors, as well as a range of popcorn, always for this customer.
We worked on the design of this project for about 3 months, from the definition of the project to its printing. We continue to work today on this project by declining the visuals on small snacking formats of 40 grams.
This project is part of an order from our client who wanted to review the range of packaging we had made a few years ago.
This creation is used by La Ducale, which operates the BCBG brand of chips.
By observing new trends in packaging, we realized that food packaging was more and more purified so as not to drown the consumer in the plurality of products and information he has at his disposal today.
We are fans of packaging from the UK, hyper minimal and with a touch of humor. We also draw a lot of inspiration from Pinterest, Instagram, Favourite Design and a Design Award.
This product targets all consumers of crisps, who want to enjoy a product that is both gourmet and healthy for their health.
Chip packagings are generally very busy. We wanted to differentiate ourselves by purifying the packaging to highlight only one chips in close-up.
BCBG means nice good taste chips. Henri Avon, the founder of the Ducale company, created this name with a touch of humor.
We drew our characters by hand and then reworked our lines in vector with the Adobe Illustrator software.
The singular side of the design was to associate the photo and the drawing to make a visual and contemporary visual.
We worked in teams: Rémi Vicente, Delphine Goyon and Catherine Alamy to realize all the characters of the BCBG chips range.
The choice of wrapping paper was very important for this product because the paper had to be both qualitative, thick and matte to enhance the product.
We have observed the techniques used to mix photo and illustration and get inspired.
We must ingeniously think a range of 10 products and differentiate our characters so that they are representative of their flavor.
We love the excitement of A Design Award and we wanted to try the adventure. We have to go to the gala evening.
We learn every day in our profession. Every day is a new challenge, a creative challenge.
No, nothing ;)