Silver Packaging Design · 2020
Kailani Magnesium Packaging
by Arome Agency
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Arome
- Estimated Number of Design Views: 61,461
- Verification code F831A6C6D5 · Verify this award
About Kailani Magnesium Packaging
Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.
Press Kit
- Unique Properties
- Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.
Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being. - Dimensions & Packaging
- Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm
Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm - Tags
- Minimal, Health, Sport, Modern, Natural
- Production Technology
- Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
- Design Challenge
- The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations. - Project Duration
- The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
- Operation Flow
- Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick. - Research
- The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body. - Inspiration
- Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
Colors of Kailani Magnesium Packaging
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Brand Identity and Packaging Design Services
We specialize in creating modern, minimal brand identities and packaging designs that connect with health-conscious consumers. With 20 years of experience and international design recognition, we transform your vision into compelling visual solutions that elevate your brand and drive market success.
G0E3 ShopDesign Interview about Kailani Magnesium Packaging
I wanted through this design to evoke the strength, rigor and tone of the product.
The main objective was to work on a design that was both minimal and clean, inspired by nature and with a strong and rigorous typography.
I wish long life to this project
I worked on this design in collaboration with the team of the Arome agency and with the client. It took us several weeks to arrive at the successful realization.
Our client, of Australian origin, came with a minimal benchmark of what she wanted. We completed this inspiration board with our team.
This design was produced by our client and it is on sale on his website www.kailani-magnesium.com as well as at various resellers: gyms, fitness centers ...
I really like working on packaging which is my favorite discipline. The typography also pleases me a lot, here is the result.
I take a lot of inspiration from Pinterest, Behance and Instagram to find my inspiration.
The target is for people concerned about their health, athletes, the elderly and people lacking in magnesium.
This design is distinguished by its minimal design associated with a clean and luxurious packaging.
The name was found by our client. This is a first name of Australian origin
I first worked my design by hand, with sketches. Then I made it with Adobe Illustrator.
What is really unique is the way the typography is worked associated with the marine symbol, where the product comes from.
The entire Arome agency team was involved in this project.
The strength of the vector that can be produced with Adobe lllustrator reinforces the strength of the visual.
I established a benchmark based on the origin of the product, the Zechenstein sea, then I looked at the packaging in the same universe as my client.
It was difficult to make packaging with strength without being too masculine. The target is mixed, so the packaging had to adapt to everyone.
I have enjoyed A Design Award very much for several years. A relationship of trust has been established between us and a guarantee of quality represents A Design Award.
This design allowed me to make further progress in packaging and to work in a different world than the food packaging that I usually work.
Thank you A Design Award for you great work !
Grand Interview about Kailani Magnesium Packaging
The packaging needed to represent the natural and healthy composition of the client's product. So, from the very beginning of the creative process, I opted for a clean, minimalist design.
The product's marine origin is represented by a simple illustration of a wave, which blends well with the typography used. The three syllables Kailani are symbolized by a pictogram of three waves. From the first glance, the consumer can recognize the product's origin.
The target audience for this product is indeed focused on wellness. So I worked on a graphic design that was closer to the world of Healthy products. I chose a massive, imposing, and refined typography, and I associated it with the natural symbol of the wave.
Indeed, the materials used to design the magnesium packaging were chosen in an eco-responsible manner. The label is printed with environmental protection in mind: it uses vegetable-based inks, is printed by an eco-responsible printer, and is printed on PEFC paper, which is manufactured without optical brighteners (whitening additives) or chlorine. The packaging containing the product is made from recycled plastics.
This product really had to lend itself to a nomadic format where the user could take the product everywhere with them: to sports, while traveling, to work, etc. The format, of reasonable size, therefore clearly influenced the graphic process. It was even decisive. This was the starting point of the graphic design.
The graphic design approach of designing a packaging label with a composition almost entirely focused on typography influenced the graphic design process. Selecting the typography was very important, and the choices were difficult to make. The typography had to meet numerous criteria: aesthetics, readability, strength, vitality, etc.
Our team first benchmarked similar products and also studied cosmetics. We then identified the major trends that emerged. The goal was to both align with the healthy world of existing products while also standing out by creating a unique product.
We first studied with our client the entire range they would like to offer their customers in order to create the most consistent visual identity possible. We then tested and designed a visual identity that could be adapted to all the media offered.
The feedback was essential for the brand. Kailani Magnesium's visual identity was very well received and appreciated by the general public. The product quickly became a market success.
I hope this packaging will be a source of inspiration in the field and the silver award it received and the success of the product lead us to believe that it could have been.