Niannujiao Jiaoding Flagship Store Flagship Store by Tomohiro Katsuki - Prism Design

Iron Interior Space and Exhibition Design · 2019

Niannujiao Jiaoding Flagship Store Flagship Store

by Tomohiro Katsuki - Prism Design

A' Design Award 2019 Iron Winner in Interior Space and Exhibition Design
Awarded April 15, 2019
CLIENT: Prism Design
Estimated Number of Design Views: 13,514
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About Niannujiao Jiaoding Flagship Store Flagship Store

Niannujiao Jiaoding Flagship Store is a retail interior in Beijing, China, that holds two women's fashion brands in one space of 180 square meters. The design concept is balanced neutral. Style, color, circulation, function and product range are balanced so that each brand keeps its own character. Niannujiao is elegant and clear, while Jiaoding is modern, simple and fashionable. Materials include gray slate tile, bronze steel plating, clear mirror, white and pink paint, wood sheet, fabric and artificial terrazzo.

Press Kit

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Image Credits: Photographer:Katsumi Hirabayashi