Silver Packaging Design · 2020
Si Te Baijiu Beverage
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Sitir Liqlior Co., Ltd
- Estimated Number of Design Views: 30,683
- Verification code 1CA17530C2 · Verify this award
About Si Te Baijiu Beverage
Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.
Press Kit
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
Colors of Si Te Baijiu Beverage
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Cultural Heritage Packaging Design Services
We specialize in creating award-winning packaging designs that blend traditional cultural elements with contemporary aesthetics. Our expertise in oriental motifs, premium materials, and innovative production techniques helps brands tell authentic stories that resonate with discerning consumers…
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