Gold Interior Space and Exhibition Design · 2020
B&B Italia Hong Kong Retail Showroom
by Colourliving and B&B Italia
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Colourliving
- Estimated Number of Design Views: 24,367
- Verification code 5133DE316E · Verify this award
About B&B Italia Hong Kong Retail Showroom
B&B Italia Hong Kong is a retail showroom for a luxury furniture brand, located above a lifestyle concept store in Hong Kong. The space of 3,700 square feet follows the brand store concept by architect Antonio Citterio and recalls the ambience of the brand headquarters in Novedrate, Como. Clean lines and a contemporary design form a backdrop for sofas, wall systems, beds, outdoor furniture and a walk-in wardrobe in hand-finished leather and wood. Multiple areas present different styles, from the minimalist to the decorative, with an accent on contemporary living.
Within the contemporary tradition of experiential retail design, this showroom environment demonstrates how commercial spaces may transcend transactional function to become immersive architectural experiences that communicate brand philosophy through carefully calibrated material and spatial choices. The design team appears to have drawn upon the phenomenological approach to interior architecture, where atmosphere emerges from the dialogue between surface, light, and proportion rather than decorative application. The chromatic strategy positions warm leather tones against industrial neutrals, creating what design theorists might describe as a controlled tension between domestic comfort and urban sophistication. The geometric wall treatment suggests awareness of mid-twentieth-century optical art traditions while serving the practical function of visual interest without competing with furniture displays. Technical accomplishment is evident in the lighting design, which achieves theatrical drama while maintaining sufficient ambient illumination for practical product evaluation. The furniture arrangement demonstrates curatorial intelligence, presenting pieces not as isolated commodities but as components of coherent lifestyle narratives. The inclusion of accessories, books, and decorative objects transforms commercial display into residential suggestion, inviting visitors to imagine these forms within their own domestic contexts. The spatial organization creates distinct zones while maintaining visual flow, allowing for both focused product examination and holistic environmental appreciation. One might observe how the design navigates between the competing demands of brand expression, product presentation, and visitor comfort, achieving synthesis through material honesty and proportional sensitivity. The environment invites contemplation of how designed objects shape daily experience, suggesting that furniture selection participates in broader questions of personal identity and aesthetic philosophy.
Press Kit
- Unique Properties
- Colourliving, Hong Kong’s one-stop lifestyle concept destination, has opened the doors to B&B Italia’s new mono-brand showroom, presenting the luxury furniture brand’s timeless designs in an environment that reflects the striking settings architect Antonio Citterio has created for the brand in Italy. The new Hong Kong boutique is located in a 3,700sq.ft. space above Colourliving’s flagship store. Its clean-lined, contemporary design provides a fitting backdrop to sofas, wall systems, beds, outdoor furniture and Backstage – an elegant walk-in wardrobe designed by Citterio in hand-finished leather and wood – which is available for the first time in Hong Kong. There are multiple areas to showcase the different styles - ranging from the minimalist to the decorative, but always with an accent on contemporary living.
- Dimensions & Packaging
- The interior of the flagship store is based on B&B Italia's store concept by architect Antonio Citterio. It recalls the ambience of B&B Italia's headquarters in Novedrate, Como. There are multiple areas to showcase the different styles - ranging from the minimalist to the decorative, but always with an accent on contemporary living.
- Tags
- showroom, lifestyle, gallery, luxury, furniture, sofa, lighting, wardrobe, chair, table, interior design, design inspiration
- Production Technology
- The new outpost not only provides top-notch B&B Italia collections, but also a holistic service, sharing with customers the latest views on home living trends in line with the brand’s philosophy.
- Design Challenge
- The showroom also features a unique outdoor collection by B&B Italia. The Gio, designed by Antonio Citterio for B&B Italia in 2016, is a contemporary classic dedicated to living in the open air. With a basic structure of wooden slats, all the padded elements of the sofa have a polyester cover with water-repellent treatment, for better protection from the weather. The fabrics are all certified for resistance to weathering, ultimately maintaining softness for users' enjoyment.
- Project Duration
- The project is located at the 31/F. of COLOURLIVING in Hong Kong, which is a one-stop distinctive lifestyle concept store.
Project started in January 2017 in Hong Kong and finished in March 2017. - Operation Flow
- B&B Italia Hong Kong showroom not only provides top-notch B&B Italia collections, but also a holistic service, sharing with customers the latest views on home living trends in line with the brand’s philosophy.
- Inspiration
- B&B Italia showroom in Hong Kong showcases styles from the minimalist to the decorative, with an accent on contemporary living.
- Image Credits
- COLOURLIVING
Colors of B&B Italia Hong Kong Retail Showroom
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