Bronze Art and Stationery Supplies Design · 2020
Idea And Plan Stationery Products
- A' Design Award 2020 Bronze Winner in Art and Stationery Supplies Design
- Awarded April 15, 2020
- CLIENT: PK Design X Keskin Color
- Estimated Number of Design Views: 30,489
- Verification code B67B02DD32 · Verify this award
About Idea And Plan Stationery Products
Idea and Plan series are designed to ease the daily burden of keeping track of to-do lists, organizations, meetings and ideas. The design process started by studying various bullet journals, organizers and sketch notebooks from different brands’, followed by a Q&A among friends and family to get a better grasp on different ways of listing and sketching. Idea and Plan series needed a different perspective. Through word play, contrasting colors, typography and self explanatory content, the series were designed to add a splash of color and fun to one’s daily responsibilities.
Press Kit
- Unique Properties
- This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
- Dimensions & Packaging
- Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection
Idea and Plan weekly planners: 26x12cm
Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design - Tags
- stationery, organizer, notebook, planner, notepad, magnet
- Production Technology
- Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color. - Design Challenge
- The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer. - Project Duration
- The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019. - Operation Flow
- Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
- Research
- An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones. - Inspiration
- Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology. - Image Credits
- Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Colors of Idea And Plan Stationery Products
Design Interview about Idea And Plan Stationery Products
My main inspiration was how the process of ideation and planning. And thus, the IDEA and PLAN series. I like obvious titles and pops of colors. These two mixed, make up the series.
I wanted people to have an item on the desks or in their pockets/handbags, which would lighten up their day and make planning and ideation more enjoyable. I asked a couple of friends about their ideation processes and from there on, I made a list of musts to go into the notebooks. The series other items, notepads and magnets came later. People like the idea of having a set of items. And it's always better to offer people a couple of products to buy, rather than just one.
I want to advertise it more in order to reach a wider range of clients. Also, it would be a dream come true if IDEA and PLAN series start selling internationally.
I always keep a small notebook for inspirations and ideas. This was one of those ideas and I have sketched a cover for it a few yerars ago. When Keskin Color wanted a stationery series design from me, I went back to my archives and stumbled upon a sketch for the IDEA notebook. I changed it quite a lot but the sketch gave me a starting point. So, from the first sketch to the end product, it took me a total of three years.
My client and partner, Keskin Color, wanted to work with me on a stationery series. I have a stationery products brand and Keskin Color, one of the biggest printing houses in Turkey, produces most of my products. So they are familiar with my design style. That's why they wanted a typography based, whimsical, concept based designs from me. As I already had a notebook cover sketch for the IDEA notebook, I elaborated on that and presented it to my client. Later on we decided to add notepads and magnets as well. I make a lot of lists and sketches on several notebooks simultaneously and the process of planning and ideation is always intriguing to me.
This series is produced by Keskin Color and has been on sale for the past year.
Since I have a stationery products' brand, I usually get requests to design for other companies as well.
It was only me. But my partner and my client, Keskin Color, asked me to focus on a typograpfical series. So in a sense, they showed me the first step.
Office workers, dreamers, designers, artists, anyone who needs some color and order in their daily lives.
Usually planning and sketching for ideas take place on loose paper or in just random notebooks. This series is designed specifically to find permanent homes for these ideas and plans. It stands out from other to-do list notepads and sketchbooks because this series contain notebooks as well as notepads and magnets.
The notebooks are literally made to aid people ideate and plan. So the name of the series is pretty self-explanatory.
This projects was done in Adobe Illustrator and Adobe InDesign.
It's playful, colorful and loud.
My customer and my partner on this project are the same: Keskin Color, one of the biggest printing houses in Turkey. I found the concept and designed, they printed and distributed the series.
The whole series was designed in Adobe Illustrator and InDesign.
I always consult in a group of friends and family members from different professions and backgrounds. Listening to their comments help me make vital revisions on my designs.
The biggest challenge on this project was to design something that could stand out among all other stationery products. That is why I specifically went for the bold colors and big typography.
Since their first production, this series got really nice comments and people told me they found the products very useful.