Kuniichi Food Package

Packaging Design Award Winner.
Awarded Golden for Good Packaging Design.

Kuniichi Food Package
by Katsunari Shishido

  • Awarded April 15, 2020
  • CLIENT: COCODORU
  • 1.159

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Good  Design

Kuniichi Food Package

Good Design

Great Design by Katsunari Shishido

Kuniichi Food Package

Great Design by Katsunari Shishido

Inspirational Food Package Design

Kuniichi Food Package

Inspirational Food Package Design

Kuniichi Food Package Image

Kuniichi Food Package

Kuniichi Food Package Image

Kuniichi Food Package

Katsunari Shishido

Designer of Kuniichi Food Package


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Interview with Katsunari Shishido on Kuniichi Food Package

What has been your main focus in designing this work? Especially what did you want to achieve?
It is about making a package design that reaches the younger generation, and making the traditional Japanese food widely known.
What are your future plans for this award winning design?
We will popularize Tsukudani, a traditional Japanese preserved food, so that young people can be familiar with it.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I made a proposal from the logo design in the form of a package and proceeded with the production.
What made you design this particular type of work?
This is to break the packaging method and tradition that is different from other companies.
What sets this design apart from other similar or resembling concepts?
It is a concept that casually accepts the traditional image of Japan.
How did you come up with the name for this design? What does it mean?
A new brand name was created by combining the initials of a manufacturer with a long history. The meaning is the number one in the country and the only one in the country.
What is the most unique aspect of your design?
It's exciting. It is a design that makes your heart flutter and is familiar.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The design was done by myself. We worked together with a planner on a project to expand sales channels.
What is the role of technology in this particular design?
The point is that you can freely lay out the items that are displayed in the store. And the point was that the quantity of products could be more than the general package.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
I studied the culture of gifts and examined the preferences of older and younger people.
What are some of the challenges you faced during the design/realization of your concept?
Since the product lineup will continue to increase in the future, it was decided to randomly select the design color and pattern at the start, and to have a sense of unity.

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