Pepsi Challenge China Aluminum Can

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Pepsi Challenge China Aluminum Can
by PepsiCo Design & Innovation

  • Awarded April 15, 2016
  • CLIENT: PepsiCo Design & Innovation
  • 207.520
The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.

The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.

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Good  Design

Pepsi Challenge China Aluminum Can

Good Design

Great Design by Shunji Yamanaka & fuRo

Pepsi Challenge China Aluminum Can

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Pepsi Challenge China Aluminum Can

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Pepsi Challenge China Aluminum Can

CanguRo Mobility Robot Image

Pepsi Challenge China Aluminum Can

Pepsi Challenge China Aluminum Can

PepsiCo Design & Innovation

Designer of Pepsi Challenge China Aluminum Can


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