Snow Breweries-Jiang Xin Ying Zao Beer

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Snow Breweries-Jiang Xin Ying Zao Beer
by TIGER PAN

  • Awarded April 15, 2018
  • CLIENT: China Resources Snow Breweries
  • 187.008
Main part of the glass bottle are traditional Chinese window frames carved in relief. They adopt an old technique named “Bubujin” to forge those frames, which imply the meanings of a promising career and a bright future. The 4 Chinese characters of Jiang Xin Ying Zao are embedded subtly into the frames in a vertical order. As so they found out a standpoint to design it, which is ingenuity is no longer showed off and only the perfection of every single detail is kept, which is exactly the extreme expression of the name.

Main part of the glass bottle are traditional Chinese window frames carved in relief. They adopt an old technique named “Bubujin” to forge those frames, which imply the meanings of a promising career and a bright future. The 4 Chinese characters of Jiang Xin Ying Zao are embedded subtly into the frames in a vertical order. As so they found out a standpoint to design it, which is ingenuity is no longer showed off and only the perfection of every single detail is kept, which is exactly the extreme expression of the name.

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Good  Design

Snow Breweries-Jiang Xin Ying Zao Beer

Good Design

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Snow Breweries-Jiang Xin Ying Zao Beer

Great Design by Shunji Yamanaka & fuRo

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Snow Breweries-Jiang Xin Ying Zao Beer

Inspirational Mobility Robot Design

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Snow Breweries-Jiang Xin Ying Zao Beer

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Snow Breweries-Jiang Xin Ying Zao  Beer

Snow Breweries-Jiang Xin Ying Zao Beer

TIGER PAN

Designer of Snow Breweries-Jiang Xin Ying Zao Beer


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