Award-Verified Design-Led Brand Italy Big Brand
Florian Seidl
- Winner of 21 A' Design Awards.
- Very Professional in Home Appliance Design.
- Highly Creative, Very Diligent and Super Innovative.
- 20 Featured Original Designs.
Ranked #4 worldwide and #1 in Italy.
World Design Ratings: Superior Grand Master, tier GM.
Platinum 7Gold 5Silver 5Bronze 3Iron 1
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Awarded in
Award-Winning Works by Florian Seidl
Design Classifications
Interviews with Florian Seidl
- Designer of the Day Interview 31 December 2024
- Design Interview: Cali Drinking Glass 30 September 2025
- Design Interview: Lavazza Inovy Mini Coffee Machine 3 January 2025
- Design Interview: Lavazza MilkUp Milk Frother 3 January 2025
- Design Interview: Lavazza Voicy Coffee Machine 3 January 2025
- Design Interview: Lavazza Classy Plus Coffee Machine 3 January 2025
- Design Interview: Lavazza Idola Coffee Machine 3 January 2025
- Design Interview: Lavazza Desea Coffee Machine 3 January 2025
- Design Interview: Lavazza Elogy Milk Coffee Machine 3 January 2025
- Design Interview: Lavazza Tiny Espresso Machine 3 January 2025
- Design Interview: Lavazza Tiny Eco Espresso Machine 3 January 2025
- Design Interview: Klix Advanta Vending Machine 2 January 2025
- Design Interview: Flavia C300 And Chill Refresh Workplace Beverage System 1 January 2025
- Design Interview: Kateem Trail Running Shoe 20 April 2016
- Design Legend Interview 1 January 2025
- Designer Interview 31 December 2024
- Grand Interview: Klix Advanta Vending Machine 13 June 2026
- Grand Interview: Lavazza Tiny Eco Espresso Machine 13 June 2026
- Grand Interview: Lavazza Classy Plus Coffee Machine 13 June 2026
- Grand Interview: Lavazza Inovy Mini Coffee Machine 13 June 2026
- Grand Interview: Lavazza Voicy Coffee Machine 13 June 2026
- Grand Interview: Lavazza Elogy Milk Coffee Machine 19 November 2025
- Grand Interview: Lavazza MilkUp Milk Frother 19 November 2025
- Grand Interview: Lavazza Tiny Espresso Machine 19 November 2025
- Grand Interview: Lavazza Idola Coffee Machine 19 November 2025
- Grand Interview: Lavazza Desea Coffee Machine 19 November 2025
- Grand Interview: Kateem Trail Running Shoe 19 November 2025