Tsuyoshi Omori

Good in Graphic Design.

About Tsuyoshi Omori

Born in 1976, he is a founder of triplet design, inc. As an art director and design consultant based in Tokyo, he has been involved in a number of business projects, through which he designed posters, books, logos, graphics, packages, websites and apps. He won several international design awards in Asia and USA. He believes that designing is finding a solution to a challenge and there is no correct answer. Intrigued by such designing aspect, he is committed to looking at the nature of questions given by society or clienteles and presenting answers as concrete and effective as possible, which he hopes to brighten up people’s face.

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
PLANTS TRADE Concept Book and Poster

PLANTS TRADE Concept Book and Poster

Graphic Design

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Interview with Tsuyoshi Omori

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
When I was a university student, I was enthralled by the music video that I happened to see at a club. That experience led me to get involved with visual jockey. While I was making films or fliers with my friends, I came to think about becoming a designer.
Can you tell us more about your company / design studio?
My company, triplet design, inc, was established when I came to Tokyo at 29. We are mainly involved in consulting, design and creation for CI/VI, advertising, sales promotion and products.
What kinds of works do you like designing most?
I am not particular about what I design. I would put more focus on whether clients are reliable or not.
What is your most favorite design, could you please tell more about it?
My favorite design is the music video for Bjork’s ‘All is Full of Love’ that was created by Chris Cunningham. I was shockingly amazed by how he mixed organic and inorganic things.
What was the first thing you designed for a company?
My first design work for a company was a supermarket’s discount seal!
When judging a design as good or bad, which aspects do you consider first?
Firstly, I consider how much impact it can bring as the first impression.
From your point of view, what are the responsibilities of a designer for society and environment?
A designer needs to accurately grasp given situation and hold one’s own view.
How do you think the "design field" is evolving? What is the future of design?
I think a designer’s ability to optimize design to diversified media along with technological evolution would become more and more important.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition "Specimen & Letterpress" was held at SHIBUYA PUBLISHING & BOOKSELLERS in TOKYO in 2018. The next one hasn’t been fixed yet.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Though it is not easy to explain, I feel that all the experiences I’ve had until today serves a drop of inspiration for my design.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am pretty sure that my life in Tokyo significantly affects my designs. We can apply our ancestors’ wisdom or ideas that are embedded in our cultural heritage to today’s problem-solving process.
How do you work with companies?
When I work with companies, I focus on continuing to confirm shared objectives.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I suggest that the process of discussing and exchanging opinions with designers are really important. I also would like to remind companies that designs that are done by designers who miss emotions are just ‘decoration’ even though they have a high level of technique.
What are 5 of your favorite design items at home?
My favorite design items at home are a Sisley Cabinet, Herman Miller’s Aeron Chair, Jean Prouvé’s Potence, Bang & Olufsen’s Audio Speaker and Pelikan’s Pelikano Jr.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
First of all, I would suggest to develop their own views and keep polishing them along their career path.
From your perspective, what would you say are some positives and negatives of being a designer?
As the positive side, designers can reduce one’s assumptions and soften one’s head and heart. As the negative side, designers tend to be too absorbed in design creation process to keep regular hours.
What is your "golden rule" in design?
My “golden rule” in design is to observe given situation closely and patiently, avoiding to provide an answer immediately.
What skills are most important for a designer?
I believe ‘compassion’ is the most important skill for a designer.
Designing can sometimes be a really time consuming task, how do you manage your time?
I always try to set aside sufficient period of designing time before starting a project. Additionally, to start a day, I check my daily to-do list to make sure I can complete within moderate working hours.
What is the most frequently asked question to you, as a designer?
I’m often asked about how I would share my ideas with others, how I would make a presentation about my designs, and in reality, quotation for my works!
What was your most important job experience?
I cannot pick one. Rather, all the work experiences matter to me.
Who are some of your clients?
What type of design work do you enjoy the most and why?
I enjoy designing things that are simple and can spark user’s imagination.
What are your future plans? What is next for you?
I would like to challenge myself to provide design works that can bring awareness of social issues to users.
Do you work as a team, or do you develop your designs yourself?
Basically, I carry out design process by myself. However, if necessary, I often invite other specialists such as photographer, copywriter, web engineer to discuss and receive their feedback.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently working on the public relations activity for NPO who is aiming for the registration of the Hansen’s Disease Hospitals in Japan on the World Heritage List.

Extended Interview with Tsuyoshi Omori

Could you please tell us a bit about your design background and education?
I am a self-taught designer. I’ve learned everything about design through work and I think I’m still in the middle of the learning process.
What motivates you to design in general, why did you become a designer?
I became a designer because I wanted to give a shape to my inspirations. The fact that some of my amateur creation were really appreciated by others motivated me to design.
What distinguishes between a good designer and a great designer?
A good designer is functional and pass necessary information to users in a quick and appropriate way. In addition to that, a great designer is more emotional and can enrich user’s life.
What makes a good design a really good design, how do you evaluate good design?
I strongly believe that a good design is something unique and minimum (removing all unnecessary things).
What is the value of good design? Why should everyone invest in good design?
I believe that good designs allow us to make tomorrow better, and what is more, to change the world. That’s why people should invest in creating good design in general.

What would you design and who would you design for if you had the time?
I would like to invest my time for someone who respect and embrace my ideas or design.
Who are some other design masters and legends you get inspired from?
I’ve got inspired by two people especially, my senior in my university and the CEO at my previous company.
How could people improve themselves to be better designers, what did you do?
The key is to believe in oneself, keep designing, and have a challenging spirit and capacity for that.
If you hadn’t become a designer, what would you have done?
I would have become a calligrapher or a teacher (mathematics or Japanese, I guess).
How do you define design, what is design for you?
Design should be functional and emotional. Design should have a beautiful style. Design should be unique.
Who helped you to reach these heights, who was your biggest supporter?
The CEO at my previous company helped me a lot in pursuing my career.
What helped you to become a great designer?
I have stuck to carry out what I envisioned. Additionally, I consider myself very lucky to have met great clients.
How do you think designers should present their work?
I think designers should present their works to those who are not designers.
What’s your next design project, what should we expect from you in future?
I am currently working on the public relations activity for NPO who is aiming for the registration of the Hansen’s Disease Hospitals in Japan on the World Heritage List.
What people expect from an esteemed designer such as yourself?
They can expect a sense of humor and an ability to solve various business problems through designing.
How does design help create a better society?
Design can create a better society through bringing an awareness to people and stimulating their curiosity.
What are you currently working on that you are especially excited about?
I am challenging on a mission whether designing can help bring a society that is free from prejudice and discrimination.
What would you like to see changed in design industry in the coming years?
I would like to see the media featuring design works would be more diversified. Also, I expect the working environment for designers would be improved.
What is the role of technology when you design?
Technology serves as a means of giving a concrete shape to ideas.
What kind of design software and equipment do you use in your work?
I use Apple’s iMac, Adobe Illustrator CC and Adobe Photoshop CC.
What do you wish people to ask about your design?
Actually, as long as people get interested in my design, any type of questions are very much welcomed!
When you see a new great design or product what comes into your mind?
I feel astonished first, and right after that, I often feel envious in my mind.
Who is your ideal design partner? Do you believe in co-design?
I don’t have a design partner right now, but when necessary, I always get help from many specialists in each field.
Which books you read had the most effect on your design?
I was greatly influenced by the books, such as “Divine Proportion” by Priya Hemenway, “Da cosa nasce cosa” by Bruno Funari and “RE DESIGN” by Kenya Hara.

How did you develop your skills as a master designer?
I have been trying not to give up being creative and get through goals whatever the circumstance, which I believe helped develop my skills.
Irrelative of time and space, who you would want to meet, talk and discuss with?
I would like to meet with the deceased Mr.Korin Ogata, Japanese painter and designer of the Rinka School as well as my ancestors. Korin Ogata (Japanese painter, lacquerer and designer of the Rinpa school)
How do you feel about all the awards and recognition you had, is it hard to be famous?
I am pretty happy about the awards I have received. I consider such awards and recognition provide means for me to meet new clients or design opportunities, rather than just becoming famous, which I know is not easy especially in this field.
What is your favorite color, place, food, season, thing and brand?
My favorite colors are black, white and turquoise blue. My favorite places are my home and the 21_21 DESIGN SITE(Tokyo). My favorite food is Korean food with beers! My favorite brands are Alexander McQueen and Maison Martin Margiela, just to name a few.
What makes your day great as a designer, how do you motivate yourself?
Keep getting inspired helps make my day. That’s why I am proactively applying for various design competitions both domestic and international. Watching documentary works of great figures or successful persons helps motivate myself.
What do you think about future; what do you see will happen in thousand years from now?
I suppose humans will live outside the earth as long as technologies allow us to do so.
Please tell us anything you wish your fans to know about you, your design and anything else?
I would like to meet with people outside Japan who are interested in my design and work with them in a near future.

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