My background is in engineering, specifically plastics engineering and I have been involved in product development and design through most of my career. Eight years ago I decided to leave the corporate environment to concentrate on product design and pursue my own ideas.
Minimalistic, finding that right balance between ease of use and ease of manufacture without compromising the aesthetics of the final product. I am always trying to combine design and engineering right from the start.
My suggestion to companies is get a good designer, trust him and let him get on with the job. Be clear in your mind what you want and produce a comprehensive brief. With regards to selection, look at his previous track record and see if you are also compatible on a personal level.
After receiving the brief from the client I look first for missing information and clarify all open questions. The next step is to provide the client with several possible solution concepts. Once a general direction has been agreed on I work towards the final design. On final design approval detailed CAD models and drawings are prepared for final manufacture.